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Highlights
Summary
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565117
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2281 results
made my hair fall out and frizzy
whenever I use this shampoo my hair is super tangled and makes me shed like never before. I was super exited to purchase. It does a decent job getting the brassy color out but it also leaves a lot of frizz. I would not purchase again and I am disappointed I did.
This shampoo makes color-treated hair less brassy.
Verified Buyer
My hair is no longer color-treated. It is now a blondish white. This shampoo tones down any yellowish color.
Completely saved my bleached hair!
Verified Buyer
Reviewed at
I bought this shampoo and conditioner about a month ago after much research and it has restored my hair completely. This is the holy grail product for bleach blondes.
Do not buy
I've been getting highlights for years now, this shampoo was terrible. I did the opposite of what it was supposed to. My hair has never been more yellow. I had to go to the salon to get it cleansed. I told her I was using this product and she said she wasn't surprised. I love all their conditioners but this was a huge let down
Brassy is gone!!!
Describe Yourself Recently dyed hair, and in between thin and thic
I've been using it for only a week so far I was using Shimmer Lights Purple Shampoo and it dried out my hair SO much and left it oily as well. This shampoo lathers well and leaves my hair feeling clean,soft, and hydrated. I was starting to get a brassy color but it went away within a week! So pleased