Product Reviews Rated 4.19 out of 5 stars
1196 Reviews
Most Helpful Positive Review Amazing I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review Eyeshadow works just as good I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provide doesn't take up enough of the product to apply it properly. I used a high quality little fat round concealor brush, which got the job done. Also I think if you can put something sticky like gel on first will keep powder on hair longer, otherwise it rubs off.
Reviewed by 1196 customers I'd like to find a less expensive product. 3
Angela from Dayton, Ohio
I wanted some to cover gray between colorings.
No more bare spots 5
Mary Rn from New York City
I have reddish hair and purchased the medium brown root cover up to help make my scalp less noticeable in the part of my hair due to thinning . It worked great, and my hair actually appears fuller without being noticeable
Really wanted it to work 1
MK from Texas
I have dark blonde hair dyed platinum blonde. I really wanted this to work, unfortunately it didn't make a difference at all to me after packing it on with the brush that comes with it and one of my own.
Absolutely Love this Product 5
gilork from Twin Falls, ID
Goes on fast and easy without a mess; quick touch-up that lasts all day. Fabulous product!!
Not worth it 1
Debbie from Rochester NY
It is expensive and hard for area around face. Save money and buy spray for top of head. Go to beauty supply and buy color that looks like mascara - much more natural looking
Try a different brand. 1
TracyAnn from Clarklake MI
I use this product to cover my root line between colors. I normally buy Everpro Root Touch up, but thought I would try something with a more controlled application. This was recommended by the ladies at Ulta, so I bought it. Upon using is, I am not a fan. The product does not adhere well to the brush, so it is exceptionally difficult to get enough on there to transfer to my hair. In fact, had I not tossed out the box and receipt, I would take it back. I don't like it. It does work, but it takes FOREVER to get the product on there. The Everpro took less than 30 seconds to do my entire root line. This takes 5 minutes for the same thing, and even after spending so much extra time, it does not cover as well. I am really disappointed at having spent so much money for a product that really does not work as designed. I am going to go back to the Everpro.
I don't recommend this one.
Helped cover postpartum hair loss 5
MDA from Tx
Helps cover thin spot in hair due to pp hair loss. So cool that this exist and stays put. Doesn't sprinkle on face unless you're aggressive with it.
Love this WOW! I have used it for years. 5
Crazy Amy from Pittsburgh PA
I use it dry on hair. I also use it when my hair is damp, before I dry it. I will dampen the brush and then put in in the product to cover the brusch. This seems to keep it lasting longer and go on better for me.
Expert root cover 5
Mara from Connecticut
I use this between color to cover grey roots. Works well, easy to apply and isn't messy. Washes out with shampoo.
Absolutely love this product!!!!!! Covers your roots /00%. 5
Chrissy from Baltimore, Maryland
Same as above
Worth Every Penny 5
Trwest from Palm Springs
I apply on my gray around my face. I'm not all gray yet but here & there at my temples. Covers for full day
I am sticking with the Wow Root Cover Up 5
Kerbygirl from AL
I really like this root cover up. The cost is a little more than I wanted to spend, but is easy, no mess and covers well. I have tried many different brands and types, but I like WOW the best.
Regret Purchasing 1
Stella from Westfield, IN
Desperation purchase made to carry me through until my next hair coloring appointment. I assumed because it was pricey, it would be a good product. Quite the contrary. It made little-to-no difference at all. Total waste of money.
Disappointed 2
Kandie from Florida
I bought the dark blonde. It did not cover the roots or my grays. Maybe the dark ones worn better..will not purchase again.
I love this product. I would definitely commend . 5
Shaena from Alabama
I use this for a quick touch up .
Purchased today, and LOVE 5
Kellie from Arkansas
I got this product for my scalp rather than for root touch-up. I have thin hair and not a whole lot and my scalp is very noticeable with my part and on the sides when I have it up. When I use self tanner, my scalp shines bright like a diamond and makes me self-conscious. My aunt actually told me about this and I looked for it today and just tried it out! I had a hard time choosing between medium and dark brown, but ended up going with dark brown. I'm very happy with how it worked! It tinted my scalp but looks natural. It doesn't look like my scalp is tan, but makes my hair just look fuller/thicker. I would recommend this to anyone with a similar situation as I have.
Really didn't do anything at all, am I using it wrong? 1
Von from 32819
Brushed it on many times did nothing
yes definitely would buy again 5
roe from Staten Island
Perfect to hide grays at the root. works well and docent make your hair feel dirty like other products do. worth the money you will get many uses with just one.
This stuff is incredible 5
Odin from Farmington hills, mi
This covers gray like a dream and also stats put.... I bought several and have the stashed all over..
Best I've tried 5
Savvy Shopper from Arizona/Iowa
Doesn't dry out your hair and looks natural as it blends well in your hair with the brush which is provided.
Great product for root touch up! 5
Gwen from St. Louis Park, MN
Easy to apply and blend vs. sprays. Don't be concerned that this is a powder. Easiest to apply in parts, If you're apply on visible hairline, then need to pay more attention to blending. Red is perfect shade for my medium auburn hair color.
Good coverage 5
Cece from Pa
This is perfect for in between colorings.
Pleasantly Surprised 5
Christina from West Palm Beach, FL
I'll admit that I am pleasantly surprised by this stuff. I have naturally blonde hair (level 8-dirty blonde) that is heavily highlighted baby blonde. I use the platinum shade (even though my hair is not actually platinum) and I use the bigger, fluffy end of the brush to sweep this through my roots and it helps blend my roots. I think it works so well for me because I am already naturally blonde. I'm not sure how this would work on grey or white hair to be honest. I think you'd have to really pack it on to cover grey or white. The only thing I don't care for in this product (at least in the platinum shade) is that there is a slight shimmer to it. I only noticed because I actually did pack it on my hair line (trying to blend my money piece/face frame) and it got on my skin and I could see the shimmer. It's not noticeable in the hair though.
Lacks color dimension 3
Cyclegirl from St Petersburg, FL
I purchased the blonde and it definitely needs some depth--natural hair is not one color. The single color formula didn't do much to cover white strands. If the manufacturer combined blonde with a darker blonde in one palette where you could blend it, would be more useful. if I purchase again, will get the dark blonde and mix it myself.
Works well! 5
Iced Coffee from Atlanta, GA
I am not sure why the negative reviews. I have black hair and I bought the dark brown color. I have greys that quickly come back at the hairline and when I part my hair on the left temple. I use the SHORT side of the brush to pick up a good dense amount of powder and press it on the greys. I don't use the other side of the brush much. It is fine, covers the grey and doesn't rub off. I have used the Oribe Spray and Rita Hazan spray. Those work well.. however they run out pretty quick. This is a good back up and it works nicely.
