Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Color Wow Root Cover Up Powder
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Key Ingredients
- Reflective, multi-tonal mineral powder (in 8 shades)
Benefits
- Fast and easy, precise, no mess application
- Water and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes; won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
- Great value: compact includes 6 months - 1 year of applications
Formulated Without
- No waxes, dyes or peroxide
Item 2278091
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 19930 Minutes
- 15710 Minutes
- 381+ Hour
Best Uses
- 275Touch Ups
- 231Graying Hair
- 138Daily Use
- 123On-the-go
- 118Color-treated Hair
Commitment To Color
- 235Temporary
- 64Permanent
- 23Semi-Permanent
- 7Demi-Permanent
Describe Yourself
- 295Beauty Conscious
- 191Brand Buyer
- 163Budget Shopper
- 136Survivalist / Minimalist
- 48Product Junkie
Hair Type
- 97Straight Hair
- 84Wavy Hair
- 14Very Curly Hair
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1434 results
this does nothing
I bought red and I can't see it. It doesn't cover my roots at all.
Yellow
Hair Type Wavy Hair
This simply does not work on ash blonde hair. Each brush stroke made a yellow splotch. I was in a hurry, so I sprayed over it with the light blonde and dark blonde L'Oreal Magic Root Cover Ups. My hair still didn't look like its usual self, but at least that way, the colors blended.
Just okay for me
Barely adequate coverage. Not as good as Joan Rivers brand. Will not buy again unless i cant find anything else.
Works well
Hair Type Wavy Hair
Does a good job for smaller touch ups. Doesn't completely cover grays, but well enough. Have bought this several times.
Works well
Hair Type Straight Hair
This product covers gray hair with a swipe of a brush.