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Paul Mitchell Platinum Blonde Violet Shampoo
Highlights
Summary
Keep your blonde hair cool with Platinum Blonde Violet Shampoo from Paul Mitchell. This purple shampoo banishes brassy tones and brightens hair.
Benefits
- Color-enhancing formula is gentle enough for weekly use
- Eliminates unwanted brassy tones for light, bright hues
- Adds moisture + softens strands
- Ideal for light to medium blonde, silver, gray or white hair
Features
- Refreshing cucumber melon scent with soft floral notes
- Color safe
- Paraben free
- Made without gluten
- New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.)
Item 2637195
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.
Pre-caution: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol
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Hair Type
Most Helpful Positive Review
Really works!
Really works to get the yellow out. The before and after is after 2 shampoos.
Most Helpful Critical Review
Did not improve brassiness.
I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.
1022 results
Not good!
My hair feels like straw. Going back!
I will be buying the over and over again
Hair Type Wavy Hair
It works perfectly with my hair. There is no clumps produced with the product and it helps me in keeping my hair healthy while maintaining the look of the day. It also helps me maintain my daily routine without having any issues.
Worth the try!
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Reviewed at
Paul Mitchell Platinum Blonde Shampoo brightens blonde, silver, and gray hair by neutralizing brassiness. It keeps hair soft and hydrated, though it's a bit pricey. I love changing shampoo's. It's giving me a good texture to my hair!
I loved the lather and of course the amazing scent!
Hair Type Straight Hair
I selected this one because y'all were out of my usual brand, but I think I have switched brands!
My hair fell out from this product
I used this product for the first time today. My hair felt extremely stiff during the washing proscess and i realized alot started falling out while i was shampooing/conditioning. Conditioner was kind of watery. I did not have this issue before this