SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

amika Normcore Signature Shampoo #1
amika Normcore Signature Shampoo #1

amika Normcore Signature Shampoo

$27.00

Replenish & Save

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Details

Benefits

  • Cleanses and refreshes without stripping moisture
  • Adds weightless hydration to hair
  • Made for medium to thick hair types seeking nourishment

Key Ingredients

  • Sea Buckthorn: Known as one of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength
  • Coconut Acid: Helps to create a sudsy lather and easily condition hair

Research Results

  • 7x more conditioned*
  • 94% agree Normcore Signature Shampoo gently cleanses hair without stripping moisture**
  • *Clinically proven, when shampoo and conditioner are used as a system
  • **Based on a consumer at-home test of 51 participants

Item 2647558

How To Use

Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots, then rinse out thoroughly. For best results, follow up with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).

Pre-caution: Avoid contact with eyes.

Ingredients

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

amika

 

Normcore Signature Shampoo

4.8(3038)

Size

9.2 oz

$27.00

amika

 

Normcore Signature Conditioner

4.9(2696)

Size

9.2 oz

$27.00

amika

 

The Wizard Detangling Primer

4.9(3333)

Size

2.0 oz

$16.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

amika

 

Normcore Signature Shampoo

4.8(3038)

Size:

9.2 oz

$27.00

Step 2

Redken

 

All Soft Conditioner

4.4(1200)

Size:

10.1 oz

$29.00

Step 3

amika

 

Hydro Rush Intense Moisture Leave-In Conditioner

4.8(708)

Size:

6.7 oz

$31.00

We think you'll like

12 items

Sponsored products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

3038 ReviewsWrite a Review
80%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Soft and shiny hair!

I love this shampoo! I have fine, very long hair that tangles easily and dries out from the sun (and the Florida weather) This shampoo is one of my favorites. First, the smell is amazing! By far the best smelling shampoo, it does last a day or two, in case you're sensitive to smells but it is not ov...

Versus
Most Helpful Critical Review
Used to love it, formula changed

I'm disappointed that I even waited over 30 days to say anything, I truly just thought it was in my head, but the formula actually has changed. The previous formula for this shampoo was the only thing that made my hair actually shiny and nourished without even using a conditioner. For reference, I h...

3038 results

My favorite shampoo I have EVER used!

Submitted 2 months ago

By Kaitlyn

From Johnson City, TN

I used to be Pureology ride or die. Until Amika came to Ulta and I tried this shampoo. My hair is thick and long and gets greasy so easily. This is the only shampoo I have tried in my 24 years of life where my hair feels clean and fresh for days.

Was this review helpful to you?
TERRIBLE

Submitted 3 months ago

By Olivia

From Ohio

My hair has never been so dry. My scalp and head acutaully hurts from how dry it made it. It also has been making my hair fall out. WOULD NOT RECCOMEND

Was this review helpful to you?
Lightweight for thick wavy hair

Submitted 3 months ago

By Stace

From Los Angeles

Hair Type Wavy Hair

Highly recommend for a light hydrating oil.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I will keep using this product

Submitted 3 months ago

By Jane

From Alabama

Hair Type Straight Hair

My hair has gotten very dry and this shampoo makes it soft. Discovered it because my granddaughter uses it and I tried hers when we were visiting.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Old reliable.

Submitted 6 months ago

By Nicole

From undisclosed

Verified Buyer

Reviewed at

Amika - Syndication

Have been using this for the last 10 years since being introduced in cosmetology school. Great smell and always leaves my hair feeling refreshed.

Was this review helpful to you?