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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide.
Benefits
- Adds shine
- Leaves hair more nourished
- Makes hair stronger and silkier
Features
- For Hair Concerns: Dullness, frizz, flyaways, damaged from heat/ color/ chemical
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Shake well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and/or dry hair. Style as desired.
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Why is the name of this product on your website called Virtue Hydrating & Heat Protectant Healing hair oil if your replies to two questions say that it is NOT a heat protectant?
- Asked by Momof2angels
- Official Answer By Virtue - Brand EngageThank you for highlighting this, this is in the process of being corrected.Was this answer helpful to you
- Q
Sorry, new beauty customer but would this oil be applied in the scalp or the end and after or before a shower?
- Asked by Beauty noob
- Official Answer By Virtue - Brand EngageHi, Welcome! This oil works best just off-scalp a few inches, through ends. It's very lightweight and adds beautiful shine with lightweight hydration, while repairing each strand with Alpha Keratin 60ku. It pairs well with Virtue's Damage Reverse Serum is a primer with the Healing Oil layered over it for the most powerful hair repair duo available.Was this answer helpful to you
- Q
Is this a heat protectant ?
- Asked by S
- Official Answer By Virtue - Brand EngageHi, Virtue Healing Oil is reparative and lightly hydrating, however, not designed for heat protection.Was this answer helpful to you
- Q
Should this be applied before or after styling products (mousse / foam / primer)?
- Asked by April
- Official Answer By Virtue - Brand EngageHi, This is very versatile oil. It can be applied on wet and/or dry hair. We recommend using a few drops on damp hair, and to finish a style once it's completely finished for a final touch of shine. It works well in any stage of styling, so feel free to apply either before or after your other stylers.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Straight Hair
- 2Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
TRULY MIRACULOUS!!!
Eureka! I am obsessed with the Healing Oil! It is unlike any other hair oil I've ever used (and there were several over the past decade, as I'm a huge fan of oil for moisturizing face, body, & hair — it just makes sense to me that oil is superior to anything else — but until this, I'd just given up,...
Most Helpful Critical Review
Headache from strong smell but amazing product
After reading the reviews on this product I really had very high hopes since my hair is extremely dry and damaged. The reviews had said the smell was light & pleasant and not that strong…yet as soon as I put it on my hands the smell was overwhelming and very very strong. I will admit given the revie...
1196 results
Smells amazing
Hair Type Straight Hair
This hair oil makes my dry ends look moisturized. It does weigh my hair down a little. It smells so gorgeous d. I would purchase again.
Glass Bottle
Hair Type Straight Hair
Bought bottle in September. Got it out of my closet last week for the first time. I dropped the bottle and glass went everywhere. Would Not buy again.
Amazing Product
I got this as a sample one time and have been buying since. Makes my hair so soft, smooth, and bouncy... even with my hair having some damage from bleach and hair color. It says to use 2-3 drops, but I use about 10 just because with 2/3 it feels like it doesn't go throug all of my hair (My hair is thick) I use it maybe once or twice a week; I wash my hair about every 3 days
The best!
Hair Type Very Curly Hair
Other Virtue products have not worked for me, but this one is unbelievably wonderful! Oils are usually too heavy, no matter how light they claim to be. This one is light, and it works so much better than any other oil I have ever tried. It calms frizz and makes my hair look smooth and shiny. This product is worth the money!
Use this every night
Reviewed at

I've been using this on my needs every night and noticing a huge difference in my hair health. Curly hair can get dry fast, I love this stuff!! Smells amazing!