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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Hydrate Shampoo is a creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Ask a QuestionQ&A
Showing 5 out of 231 Questions
- Q
Is purology hydrate Gluten Free?
- Asked by Sandra
- Official Answer By Pureology - BEHi there Sandra, Thanks for your inquiry about gluten in Pureology Hydrate Shampoo. While we don't claim to be entirely gluten-free, most of our grain-derived ingredients are highly refined and contain no detectable gluten proteins. For less refined natural ingredients, we adhere to strict limits on potentially allergenic proteins. However, sensitivities to these proteins vary widely. If you have specific concerns about gluten or other allergens, we strongly recommend consulting your healthcare provider. You can also find a complete list of ingredients for the Hydrate Shampoo on the product packaging or label. We hope this helps!Was this answer helpful to you
- Q
Is this a good option for medium porosity hair?
- Asked by Desi girl
- Official Answer By Pureology - BEHello there, thanks for asking about Pureology Hydrate Shampoo. Yes, this product works great in all hair types and textures. We hope this helps!Was this answer helpful to you
- Q
do the 33.8 oz come with a pump?
- Asked by CA
- Official Answer By Pureology - BEHello CA, Thank you for your inquiry about the liter size of Pureology Hydrate Shampoo. Pumps are sold separately; however, the liter-size bottle is compatible with most universal pumps. We hope this information is helpful.Was this answer helpful to you
- Q
Can it be used everyday?
- Asked by Nat
- Official Answer By Pureology - BEHello Nat, thanks for your question about Pureology Hydrate Shampoo! Yes, it's safe for daily use. We hope this helps!Was this answer helpful to you
- Q
Is this shampoo good for red hair
- Asked by Chelis
- Official Answer By Pureology - BEHello Chelis, Pureology Hydrate Shampoo is safe for all hair colors, including red. It's specifically formulated to be gentle and color-safe, so you can use it without worrying about fading or color distortion.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 8230 Minutes
- 2310 Minutes
- 221+ Hour
Best Uses
- 592Daily Use
- 265Thick Hair
- 230Fine Hair
- 207Curly Hair
- 108Oily Hair
Describe Yourself
- 462Beauty Conscious
- 256Survivalist / Minimalist
- 145Product Junkie
- 68Brand Buyer
- 50Budget Shopper
Hair Type
- 594Wavy Hair
- 405Straight Hair
- 116Very Curly Hair
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2238 results
Must-have in my shower
Hair Type Very Curly Hair
I've been using Pureology's Hydrate Purple Shampoo for a few weeks, and I'm thrilled with the results. It does a fantastic job of keeping my hair soft and hydrated. The sulfate-free formula helps prevent dryness and leaves my hair feeling nourished without stripping its natural oils. The scent is subtle and refreshing, and my hair looks noticeably healthier overall after using it.


Like it
Hair Type Wavy Hair
Here's a possible review: Pureology's Hydrate Shampoo gently cleanses and quenches my dry hair, leaving it soft, silky, and manageable. Love that it's sulfate-free and infused with antioxidants.
I would buy again
Hair Type Straight Hair
Product works as described. Hair feels soft, works well on colored hair.
Love this
Hair Type Wavy Hair
This is by far a superior product. I used a product that was making my hair fall out(starts with a R) and this has saved my hair and is just lovely.
Buy this if you have dry hair or scalp!
Hair Type Wavy Hair
Before using this product my scalp was extremely dry and itchy. After using this for a couple of weeks my scalp is no longer dry and itchy. Which is AMAZING, because I tried everything. I have long hair and is colored treated, so it has also kept the rest of my hair in healthy condition. It smells amazing and the benefits just keep coming. This is the best I have found so far to treat really dry colored treated hair.