Free standard shipping on any $35 purchase      Gorgeous Hair Event Shop Now
Find a Store
Email & Text Signup
Gift Cards
Sign In
Rewards
ULTA Beauty LogoULTA Beauty Logo grey on white background
  • HomeHairShampoo & ConditionerShampooFull Shampoo
Online Only

Virtue

Full Shampoo

Size 8.0 oz|

Item 2577877

WRITE A REVIEW
Online Only
$40.00

Details

Turn up the volume on fine, flat hair with Virtue's Full Shampoo for maximum movement and bounce.

Benefits
  • Volumized, thicker and fuller looking hair
Features
  • For Hair Concerns: Flat, limp hair that lacks volume
  • For Hair Types:
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick
  • COARSE
Key Ingredients
  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

How to Use

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
Store
Find a StoreVirtual Store TourBeauty ServicesList of BrandsUltamate RewardsWays to Shop Ulta Beauty
Guest Services
Guest Services CenterOrder StatusShipping Policy & RateReturnsContact UsCalifornia Privacy RightsDo Not Sell My Personal Information
About Us
Our CompanyInvestor RelationsAffiliatesSite MapSupply Chain TransparencyCharitable GivingCareers
Services
Gift CardsMobile App
Terms & Conditions
|
Privacy Policy
|
Interest Based Ads
Copyright 2000-2022 Ulta Beauty, Inc.