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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638616
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2110 results
Like the idea but…
[I received this product in exchange for my honest review] I absolutely love the concept of this product but the execution was disappointing. It was so difficult to get it to blend and i ended up needing to use a different tool which just defeats the point of the applicator. I also had to click it for over 5 minutes just to get product to come out. I've used much better concealers as this one seemed to settle into fine lines and wasn't as full coverage as I'd like.
Great coverage/ingredients
[I received this product in exchange for my honest review] Concealer with great coverage. Convenient on the go applicator with control on the amount of product given the dial up design. No noticeable scent. Good brightening. It's a medium coverage and a little thicker than I'm used to. A little more work to blend it out. Good alternative on the days where you just want a little brightening without a full face of makeup or easy to layer with a full face of make up.
Beautiful breathable buildable coverage!
[I received this product in exchange for my honest review] I love this concealer, even though i probably got it one shade too dark for me - medium vs light medium neutral. This feels like my skin but better, and I love how breathable but buildable this medium coverage product is. It blends with brush, applicator or your fingers for a flawless finish and lasts all day!
Coverage
[I received this product in exchange for my honest review] It cosmetics do it all. Radiant concealer is super light, provides excellent coverage and blends exceptionally well. It it provides the coverage you need without drying you out
Great for quick makeup days
[I received this product in exchange for my honest review] I like the shade and it blends in well providing some medium coverage. For a quick morning I just dotted some around my main face and blended out with a sponge. I don't find it to be especially radiant and I'm not sure I love the applicator - it's too hard to use for blending.