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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638616
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2085 results
Nice and blends well
[I received this product in exchange for my honest review] The product dispenses nicely from the container.. It blends in well and leaves your face smooth. I like the product and would buy it for myself and would recommend it!
Good for under eyes
I've been taking my time to really use the Do It All Radiance Concealer, and I'm so impressed! It blends beautifully and gives such a natural, radiant finish. it doesn't cling to dry spots or get too shiny in my T-zone. It feels light but still gives great coverage, brightens my under eyes, and lasts all day. Definitely a new favorite in my makeup routine!
Meh. Underwhelming
[I received this product in exchange for my honest review] I feel like this concealer only does an ok job. My biggest problem is the applicator. It's rough and it irritates my under eye skin. Coverage is ok. I've definitely had better. Doesn't completely cover my dark circles and settles into my fine lines. Probably wouldn't buy again
Okay coverage
[I received this product in exchange for my honest review] The Do It All Radiant Concealer in Light Medium Warm 225 is a decent everyday concealer that offers light to medium coverage with a natural, radiant finish. It blends easily and feels lightweight on the skin, making it comfortable for all-day wear. The tone works well for warm undertones and brightens the under-eye area without looking too heavy or cakey. While it does a good job covering mild discoloration and brightening, it may not be quite enough for those who need full coverage for dark circles or blemishes. The formula is hydrating but can crease a bit if not set with powder, especially in humid conditions. Overall, it's a solid choice for a natural look and for days when you want your skin to breathe. It gives a healthy glow and a smooth finish, even if it's not the longest-wearing or fullest-coverage option out there.
Not blending for me
This product was not a good concealer for me. It didn't blend well as a concealer. It really looked like it would be a good color match. I'm enclosing a picture of the match but it wadded up under foundation. I really wanted to love this but I wouldn't recommend.
