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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638599
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
1789 results
Great product — AWFUL packaging
I have use IT cosemetics classic bye-bye undereye concealer for years and have always loved the product. As I'm aging a bit, I wanted a concealer with some skincare in it for my undereyes and the product itself did not disappoint. However, the applicator and packaging make me question whether I should buy this product again. The applicator isnt great and barely dispenses product. The packaging is what I take the most issue with though - there is a shimmery glitter paint that flecks off the packaging and onto everything else. Just by putting this product in my makeup bag, I had glitter all over every single makeup product and brush. I had to spend hours cleaning off all of the glitter from everything. For such a great product, I really am disappointed. If this could be put into any other container with a better applicator, I would religously buy this.
great product — AWFUL packaging and applicator
I have use IT cosemetics classic bye-bye undereye concealer for years and have always loved the product. As I'm aging a bit, I wanted a concealer with some skincare in it for my undereyes and the product itself did not disappoint. However, the applicator and packaging make me question whether I should buy this product again. The applicator isnt great and barely dispenses product. The packaging is what I take the most issue with though - there is a shimmery glitter paint that flecks off the packaging and onto everything else. Just by putting this product in my makeup bag, I had glitter all over every single makeup product and brush. I had to spend hours cleaning off all of the glitter from everything. For such a great product, I really am disappointed. If this could be put into any other container with a better applicator, I would religously buy this.
Love it
I really like this product it does not crease its easy to apply. It's my second time purchasing
I would buy this product again
I had previously used IT concelar that was in a tube and came out very thick. It was clumping up and setting in my fine lines. I like this one much better!!!
Excellent product
I received this product in exchange for my honest review Coverage is full. Finish is radiant. Not much of a scent. Packaging is cute and product definitely blends good and is buildable. Overall excellent quality for price.