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IT Cosmetics Do It All Radiant Concealer
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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638595
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2482 results
Want to try the lighter color
[I received this product in exchange for my honest review] I received this product with the seal broken and product already on the end so it appeared used. This made me weary of wanting to try it. I did a swatch and the color was too dark as well for my skin. I feel if the color was lighter it would have been better to try. The texture felt lighter than my normal concealers and it didn't seem to cover my under eye circles when I tapped it on. I would like to try a lighter color but overall the coverage didn't seem to do what I was expecting it to do. Almost like a serum than concealer.
Lightweight medium coverage concealer
[I received this product in exchange for my honest review] I tried a shade which was not a very good match. But it did help me realize that it's not full coverage most more of medium coverage concealer. It lasted well for 4+ hours after setting with powder. It did crease in my fine lines but that's common with most concealers. Id recommend it if you can find a good shade match.
Radiant and creamy
I received this product for free to try. Let's start with the applicator. I have mixed thoughts about it. On one hand, I'm not a fan of the whole click and turn mechanism, but on the other hand, it does let you control how much product you're using. In practice, it actually wasn't bad; it felt similar to applying the product with your finger. The concealer itself was creamy and applied almost like a serum. It's very radiant, so if you prefer a super-matte finish, it might not be for you. I definitely need a lighter shade, but I can see myself using this in place of foundation sometimes.
Label comes off in literal specks of silver and gets everywh
Label will rub off onto you skin and everything you own and you'll have to redo your makeup. I complained to the actual IT cosmetics company and they did nothing nor cared. Ulta was great though for a refund.
Solid concealer
[I received this product in exchange for my honest review] I recently tried the IT Cosmetics Do It All Concealer, the color I received was really dark for my skin, but overall I'm pretty impressed. The coverage is great and blemishes without looking cakey or heavy., I used more for conteur! The finish feels natural yet polished, which I appreciate for everyday wear. One thing I really like is how it layers under makeup. It blends easily and doesn't crease too much during the day, though by late afternoon I do notice a bit of settling under my eyes if my skin is dry. The texture feels lightweight and comfortable, not drying or irritating, which is a plus! It's not flawless: in very dry zones it can cling slightly. All in all — it's a solid concealer for everyday use: natural looking, comfortable, and convenient. If you need heavy-duty full coverage or have very dark under-eyes, you might want to supplement with a second product; but for daily wear this is a reliable pick.
