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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
OUAI's clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount of shampoo in hands. Part hair using fingers and apply shampoo as close to the scalp as possible. Let set for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and added shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium
Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates
Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin,
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate,
Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide,
Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol,
Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium
Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol,
Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Can you smell the apple cider vinegar in the product ??
- Asked by A
- Official Answer By OUAI - Brand EngageOur Dextox Shampoo smells like our Melrose Place Fragrance and not apple cider vinegar. It has a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, and champagne.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Mm
- Official Answer By OUAI - Brand EngageYes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Once a week
- 1Twice a week wash
- 1For a complete reset for your scalp
- 1Oily Hair
- 1Dry shampoo and product buildup
Describe Yourself
- 1Amateur
- 1Busy
- 1Pregnant
- 1Fine hair
- 1Long Hair
Hair Type
- 131Wavy Hair
- 127Straight Hair
- 13Very Curly Hair
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Turned my hair into a grease pot!
This product was recommended to me by the hair guru at my local Ulta store. I used it for over a month, thought it was fine but nothing great, and then I started noticing that with each wash, my hair was still greasy and oily. I actually spend over 20 minutes drying the same section of my hair wonde...
714 results
so so so happy
Hair Type Wavy Hair
This shampoo has been my savior! I used to love my hair but it had become dull and my scalp was dry and flakey and I was so distraught about it. on top of that we recently moved to a new house that has hard water, so that didn't help at all. I did a little googling and came across this product, and omg it saved my hair?! it is sooo soft and shiny after the first wash, no signs of dandruff, my hair was very easy to brush after my shower, and it smells AMAZING. I can't stop smelling it and feeling it lol! it is worth the price for sure!
Way too perfumey
Way too perfumey and full of dyes. It stretched out my curls too. Does it clean the hair? Yes. Is it worth the price? Nope. If i didnt get the trial size i would have definitely returned it.
a MUST have.
I do not write reviews, in fact this may be my very first. Let me just say this shampoo is hands down a must have. I have extensions and am a dry shampoo queen. My hair always feels heavy and just not quite fully clean as I cant wash the extensions regularly. After ONE wash my hair has felt the lightest and genuinely cleanest its been since I've gotten extensions, without drying them out whatsoever. I swear it removed about 800 layers of dry shampoo and that is a TASK. Also, a little goes a long way, and with using this 2-3 times a month I can see the bottle lasting a very long time!!
This is an amazing detoxing shampoo
Hair Type Wavy Hair
I have wavy and oily hair and this shampoo cleansed my scalp so much.
New Shower Essential
Hair Type Wavy Hair
This shampoo is my favorite. It leaves my hair feeling silky and smooth. I have fine and oily hair and this shampoo doesn't leave my hair oily and feels leaves my scalp feeling very clean. It smells great and I love how a little goes a long way. I was gifted by ouai in exchange for an honest review, after 3 weeks of using this product I can say I definitely loved it.

