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Highlights
Summary
OUAI's Clarifying Detox Shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Item 2565432
Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount of shampoo in hands. Part hair using fingers and apply shampoo as close to the scalp as possible. Let set for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and added shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium
Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates
Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin,
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate,
Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide,
Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol,
Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium
Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol,
Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 20 Questions
- Q
Safe for dreadlocks?
- Asked by Nikmur
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is a great choice for dreadlocks and scalp care. It provides an ultra-deep cleanse without phthalates, parabens, or sulfates. For best results, we recommend emulsifying the shampoo in your hands before applying. Since Detox Shampoo doesn’t contain hydrating ingredients, be sure to follow with your usual conditioning method to maintain moisture in your locs.Was this answer helpful to you
- Q
Does it foam a lot? I love foaming shampoo💞
- Asked by Aurora
- Official Answer By OUAI - Brand EngageIn our opinion, absolutely! All of our shampoos give a sudsy latherWas this answer helpful to you
- Q
Can this also be used with soft water? Is it safe for color-treated hair? What conditioner should be used afterwards? Thanks!
- Asked by Chrissy
- Official Answer By OUAI - Brand EngageDetox Shampoo can be used with soft or hard water. Detox Shampoo is free of SLS, SLES, phthalates, and parabens, and is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick. If you need help determining you hair type, please refer to our Find Your OUAI Strand Test image on any of our Conditioner or Masque pages.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Cort
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.Was this answer helpful to you
- Q
Does this stimulate hair follicles?
- Asked by Ez
- Official Answer By OUAI - Brand EngageDetox Shampoo isn’t meant to stimulate hair follicles. It’s formulated to deeply cleanse the scalp and hair—removing oil, buildup, and hard water deposits with apple cider vinegar. Use Detox Shampoo when your scalp feels oily, hair looks dull, or curls lose their bounce. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
Reviews
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Ratings Distribution
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Hair Type
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Turned my hair into a grease pot!
This product was recommended to me by the hair guru at my local Ulta store. I used it for over a month, thought it was fine but nothing great, and then I started noticing that with each wash, my hair was still greasy and oily. I actually spend over 20 minutes drying the same section of my hair wonde...
1072 results
yes
Hair Type Wavy Hair
i was gifted by ouai the detox shampoo and i've actually been using it for years. it's the best clarifying shampoo i have tried. i love that it cleans my hair without stripping it. not to mention all of their stuff smells so good.
I buy again
Hair Type Straight Hair
I've used this shampoo for a few weeks now and can really tell the difference. My scalp feels clean and refreshed, and my hair is light and super fresh after every wash. The fragrance is pleasant and not too strong, and it foams nicely to remove any product buildup. My scalp is on the sensitive side, yet I had no irritation—huge plus. The only small drawback is that it can dry out the ends a bit, so I follow up with a conditioner or mask. Overall, it's a great choice for a deep cleanse once or twice a week, especially if your hair tends to get oily or you use a lot of styling products. Gifted by OUAI.

Love this one!
Hair Type Wavy Hair
As a person with oily hair,, this is a great shampoo to use once every other week so it could help with the excess of oils and the third that accumulate on your hair throughout the week this is a must when you you have oily hair gifted by the ouai
I would buy again
Hair Type Wavy Hair
I bought this product to help with the yellowing in my hair. My hair is a White/Silver and I was getting a yellow cast in the front and back bottom section despite using a purple shampoo and conditioner. This seems to have helped quite a bit.
Shiny, Clean Hair in One Wash
Hair Type Straight Hair
This detox shampoo works so well for clarifying. I use a lot of styling products, so I needed something that could remove buildup without damaging my hair. This does exactly that. My hair feels soft, bouncy, and looks extra shiny after each use. The fragrance is really nice too, clean but not overpowering. It's become a staple in my routine! gifted by OUAI