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Summary
OUAI's Clarifying Detox Shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Item 2639761
Use DETOX SHAMPOO whenever a deeper cleanse is needed. Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount in hands. Part hair using fingers and apply as close to the scalp as possible. Let sit for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and add shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Cleanses well but strips hair
If you've been eyeing the Ouai Detox Shampoo, here's my honest take after receiving complimentary from ouai & putting it to the test. It definitely delivers on that deep clean moment. My scalp feels refreshed after using it, and I like that it's not just a basic clarifier, it also includes keratin t...
2654 results
Greasy hair go-to!
This Detox Shampoo is good for those like me with greasy prone hair who finds it tough to manage. This did dry my hair out quite a bit, but it's great when I need to cleanse my hair from buildup :) This was gifted by ouai.

So good!!
Left my hair feeling light and FRESH! Doesn't matter what other shampoo I try this one will be repurchased over and over again!!
Loveeee it
I'm honestly obsessed with this shampoo! 🤍 My hair was feeling a little heavy and buildup-prone, especially with all the products I use in my routine and this made such a difference. It leaves my hair feeling super clean, fresh and lightweight without making it feel dry or stripped. Gifted by ouai
Love it
This is my favorite weekly detox shampoo. It gives my scalp a deep clean, removes all the buildup from styling products, and leaves my hair feeling fresh, soft, and healthy. It cleans thoroughly without making my hair feel dry or brittle. gifted by OUAI
Yesssss!
Gifted by OUAI. I usually reach for this when my hair starts feeling weighed down from dry shampoo and styling products. After one wash, my scalp feels refreshed, my roots look lifted, and my hair has a clean, lightweight feel without being overly dry. I only use it about once a week as a clarifying step, then follow with a moisturizing conditioner. It gives my hair a fresh start and helps the rest of my products work better throughout the week.
Questions
Q&A
Showing 20 out of 37 Questions
- Q
Is this shampoo color safe
- Asked by Allie
- Official Answer By OUAI - Brand EngageYes! All of our products, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is this color safe?
- Asked by K
- Official Answer By OUAI - Brand EngageYes! All of our products, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
HOW OFTEN SHOULD I USE THIS PRODUCT, DAILY OR WEEKLY?
- Asked by Stacy
- Official Answer By OUAI - Brand EngageWe recommend using Detox Shampoo once a week, when your hair and scalp feel like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc.).Was this answer helpful to you
- Q
How often can use this shampoo? I have hard water where I live. Should I use it just once a month to avoid stripping my hair or no?
- Asked by Curlyheadcutie8
- Official Answer By OUAI - Brand EngageWe recommend using Detox Shampoo once a week, when your hair and scalp feel like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc. Detox Shampoo is formulated to deeply cleanse the scalp and hair — removing oil, buildup, and hard water deposits with apple cider vinegar.Was this answer helpful to you
- Q
Does this product remove chlorine from pools?
- Asked by Missy
- Official Answer By OUAI - Brand EngageYes! Our Detox Shampoo is formulated with chelating agents that help remove chlorine, along with heavy metals and minerals that can build up from hard water. That makes it a great option for a deep cleanse after swimming. That said, while it can help remove chlorine from pool water, it's primarily designed to deep cleanse away product buildup, so we like to set the expectation that pool chlorine isn't its primary use case. For the best post-swim routine, we recommend following up with a good conditioner to help restore moisture after cleansing.Was this answer helpful to you
- Q
Why in the world would you send out a magazine advertising the JUMBO size of Ouai Shampoo and Conditioner only to find out you don't carry it on your website. I am an Ulta credit card holder and immediately went online to order the products because I prefer the pump!
- Asked by Martie
- Official Answer By OUAI - Brand EngageHi there! Our Jumbo size with the pump is available exclusively at Ulta. You can purchase by selecting the "16.0 oz" size option.Was this answer helpful to you
- Q
Is this shampoo safe for teens with wavy/frizzy hair?
- Asked by Jules
- Official Answer By OUAI - Brand EngageYes, Detox Shampoo is suitable for all hair types and textures.Was this answer helpful to you
- Q
Is this good if I have hard water deposit in my hair?
- Asked by nik
- Official Answer By OUAI - Brand EngageYes, Detox Shampoo is formulated to deeply cleanse the scalp and hair — removing oil, buildup, and hard water deposits with apple cider vinegar. We recommend using Detox Shampoo once a week, when your hair and scalp feel like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
- Q
Does this strip hair colors/dyes?
- Asked by MellowDash
- Official Answer By OUAI - Brand EngageYes! All of our product, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
If I wash my hair 2-3 times a week, is this good to use every time I wash or should I not make this my main shampoo?
- Asked by TK
- Official Answer By OUAI - Brand EngageYes. Most commonly, we see our DETOX Shampoo used in place of regular shampoo every 3-4 washes. It's totally customizable to how you feel it works for your hair best! It's gentle enough that when paired with a good conditioner or Treatment Masque, it won't be drying and can be used on all hair types---including color-treated hair.Was this answer helpful to you
- Q
Is it color safe?
- Asked by laurren
- Official Answer By OUAI - Brand EngageYes! All of our Shampoos and Conditioners are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is this shampoo good if I have oily hair? Or will it make it more oily?
- Asked by Izzy
- Official Answer By OUAI - Brand EngageOur Detox Shampoo is great for oily hair! Our Detox Shampoo is a clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with detoxifying apple cider vinegar and hair-strengthening keratin. We recommend using Detox Shampoo 1x a week when your hair and scalp feel like they need a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc.).Was this answer helpful to you
- Q
Can you also use this shampoo if you have extensions?
- Asked by Susie
- Official Answer By OUAI - Brand EngageYes! All of our products at OUAI, including our shampoos and conditioners, are safe for extensions, wigs, Keratin-treated, Color-treated, Brazilian blowouts, and chemically treated hair. We never use phthalates, sulfates or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is it safe to use after smoothening treatment in hair
- Asked by KP
- Official Answer By OUAI - Brand EngageYes! All of our products at OUAI, including our shampoos and conditioners, are safe for Keratin-treated, Color-treated, Brazilian blowouts, chemically treated hair, wigs & extensions. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
will this work well with curly hair or no. my hair has been so awful from the dorm water and I saw clarifying shampoo helps, but my scalps sometimes feels weird when I use a different shampoo than my usual.
- Asked by r
- Official Answer By OUAI - Brand EngageYes, Detox Shampoo is suitable for all hair types and textures! It’s formulated to deeply cleanse the scalp and hair—removing oil, buildup, and hard water deposits with apple cider vinegar. We recommend using Detox Shampoo once a week, when your hair and scalp feel like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
- Q
Is this sulphate free? Got a Brazillian Blowout tratment and was told to only ise sulphate free shampoo
- Asked by ep
- Official Answer By OUAI - Brand EngageYes! We never use phthalates, sulfates or parabens in our products. All of our products at OUAI, including our shampoos and conditioners, are safe for Keratin-treated, Color-treated, Brazilian blowouts, chemically treated hair, wigs & extensions. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Just got my hair done and its too dark Can i use this to lighten it up?
- Asked by Jamie
- Official Answer By OUAI - Brand EngageDetox Shampoo won’t lighten hair, but it does deeply cleanse and remove buildup from products, oil, and hard water minerals. If you're looking to fade or lighten freshly colored hair, we recommend checking in with your stylist for professional guidance. If you color at home, a sulfate-based cleanser can help gradually lift pigment more effectively.Was this answer helpful to you
- Q
Safe for dreadlocks?
- Asked by Nikmur
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is a great choice for dreadlocks and scalp care. It provides an ultra-deep cleanse without phthalates, parabens, or sulfates. For best results, we recommend emulsifying the shampoo in your hands before applying. Since Detox Shampoo doesn’t contain hydrating ingredients, be sure to follow with your usual conditioning method to maintain moisture in your locs.Was this answer helpful to you
- Q
Does it foam a lot? I love foaming shampoo💞
- Asked by Aurora
- Official Answer By OUAI - Brand EngageIn our opinion, absolutely! All of our shampoos give a sudsy latherWas this answer helpful to you
- Q
Can this also be used with soft water? Is it safe for color-treated hair? What conditioner should be used afterwards? Thanks!
- Asked by Chrissy
- Official Answer By OUAI - Brand EngageDetox Shampoo can be used with soft or hard water. Detox Shampoo is free of SLS, SLES, phthalates, and parabens, and is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick. If you need help determining you hair type, please refer to our Find Your OUAI Strand Test image on any of our Conditioner or Masque pages.Was this answer helpful to you