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Highlights
Summary
OUAI's Medium Hair Shampoo is for medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Benefits
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
Key Ingredients
- Kumquat Fruit Extract: Full of vitamins A, B & C to add shine
- Babassu Oil: Provides hydration to hair and scalp
- Coconut Oil: Strengthens, helps seal split ends and reduces breakage
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Item 2563214
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands and then work into roots and where hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium EDTA, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, CI 15985 (Yellow 6).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Q&A
Showing 3 out of 3 Questions
- Q
Is this safe to use on color treated hair ?
- Asked by Lisa
- Official Answer By OUAI - Brand EngageYes! All of our products, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is this shampoo sulfate free?
- Asked by Bert
- Official Answer By OUAI - Brand EngageYes! We never use sulfates, phthalates, or parabens in our products.Was this answer helpful to you
- Q
Can this shampoo be used daily?
- Asked by Katie
- Official Answer By OUAI - Brand EngageYes! It's important to do what feels best for your hair - everyone's routine is different! We recommend using Medium Shampoo whenever you feel like you need to cleanse, revive shine, or eliminate frizz.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Worked on my dry curly hair
I had been a devout user of DevaCurl for years, which worked, but somewhere along the way, I started losing hair, volume, and curls. My hair dried to the point of eternal frizz (even with good hair products). I heard horror stories of friends doing the big chop as a result. Anyway, I was presented w...
Most Helpful Critical Review
Not CG friendly
As someone with curly hair who tries to follow the curly girl method, I'm constantly looking for great shampoos with no striping agents and silicones. Once I saw the ingredient list, I was disappointed. But when I saw their were only three options for hair thickness (fine,medium,and thick), I knew m...
395 results
Love this!
Hair Type Wavy Hair
Complimentary from ouai. I love this shampoo! It hydrates my hair. The shampoo is great for my dry ends. My hair looks smooth and healthy. It doesn't weigh my hair down and cleans it really well. It also smells really good!

Extremely strong fragrance
Hair Type Wavy Hair
gifted by ouai I really enjoy the way this suds. It easily lathers, and I like that it doesn't weigh down my hair. Unfortunately, the fragrance in this is extremely overpowering. If you enjoy the scent of it, then you'll absolutely love this about it. I do not like the way it smells; therefore, this is a major con for me. It lingers throughout the day, and you'll catch a whiff of it as you move on about your day. Normally I love that about a fragrance, but this smell is too floral mixed with chemicals for my liking.
Love this shampoo
Hair Type Straight Hair
I love this product because it's for medium hair and I believe that's what I have. It really moisturizers my hair, but also gives a ton of volume and doesn't weigh it down. I use it every couple days and my hair smells so good. gifted by ouai

Love it
Hair Type Wavy Hair
Gifted by Ouai. Definitely I am impressed by how this shampoo cleans my hair, feels lightweight on my scalp and hair and the smell is so good like something expensive. With the conditioner is the perfect combo

Love
Hair Type Wavy Hair
Smells sooo good like a clean floral beach vibe 🌴✨ leaves my hair feeling super fresh but still soft, not stripped at all. It lathers really well and gives a nice healthy shine. My hair feels smoother and less frizzy after every wash… definitely one I keep going back to. gifted by ouai