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Madison Reed ColorWonder Demi-Permanent
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Highlights
Summary
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
- Content's Packaging May Vary
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627051
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Ethanolamine, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, Toluene-2,5-Diamine Sulfate, 2-Methylresorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-2-Hydroxytoluene.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Questions
Q&A
Showing 20 out of 47 Questions
- Q
Can I use this over already color treated hair (permanent color, Madison Reed)?
- Asked by Hudson
- Official Answer By Madison Reed - SyndicationYes, this can be applied over color treated hair to help refresh or change the tone.Was this answer helpful to you
- Q
Will this dye completely wash out over time or is it a grow out situation? I'm thinking of covering gray, but I'm still about 85% brunette. I've never dyed my hair before.
- Asked by Elsa
- Official Answer By Madison Reed - SyndicationHello! This product will generally shampoo out, though the results can vary depending on your hair’s condition. On more porous or fine hair types, it may leave a visible line of demarcation as the hair grows out.Was this answer helpful to you
- Q
How often can I reapply the hair dye if I wash my hair 2-3 times a week? The last time I used the box was 3 weeks ago and I feel like it has already faded. Do I have to wait longer to prevent damage?
- Asked by Serena
- Official Answer By Madison Reed - SyndicationYou can color every three weeks. We do recommend applying to new growth for the full processing time and pulling through your ends the last 10 minutes instead of the full processing time.Was this answer helpful to you
- Q
Does this kit cancel out red/orange tones left on hair
- Asked by Adela
- Official Answer By Madison Reed - SyndicationHello! What may correct the color depends on the exact tones exposed, we recommend consulting with an in-store team member for the best possible recommendation.Was this answer helpful to you
- Q
how long does this stuff stay in
- Asked by Chelsea Burns
- Official Answer By Madison Reed - SyndicationColorWonder is our vibrant demi-permanent hair color for an instant vibe shift. ColorWonder can give you a pop of color, boost or darken your existing shade, or blend away the first signs of gray. It does not lighten your hair and your results depend on your current hair color. Plus, it washes out gradually, so you can find "the one for right now” then switch it up on your terms. Depending on your shampoo and hair care routine this can last 25-30 washes.Was this answer helpful to you
- Q
Hi! Can I use this product after getting a gloss treatment?
- Asked by V
- Official Answer By Madison Reed - SyndicationYes you can use this safely after getting a Gloss treatment.Was this answer helpful to you
- Q
What is the best way to use the product on a man?
- Asked by Catherine
- Official Answer By Madison Reed - SyndicationThis is intended for the hair on your scalp only and can be used on men or women. Please follow directions provided in the kit.Was this answer helpful to you
- Q
I purchased the gloss in shade espresso and it matches my hair perfectly! But I want to give this one a try so it'll last longer. Which shade is the closest to the gloss in espresso? I'm not sure which shade I should buy.
- Asked by Beauty bea
- Official Answer By Madison Reed - SyndicationEspresso Gloss can be matched with several shades. The Color Wonder shade will depend on the color your hair is.Was this answer helpful to you
- Q
Will this make my hair oily or greasy like a gloss or glaze? I have very fine, thin, and oily hair.
- Asked by Hiltop
- Official Answer By Madison Reed - SyndicationHello! The ColorWonder is demi-permanent, so sits on the outside of the strand. We do recommend strand testing, prior to all over coloring, to ensure you are happy with the results.Was this answer helpful to you
- Q
Can you mix only half of the product and then mix the other half the next time you need it?
- Asked by rinx
- Official Answer By Madison Reed - SyndicationWe do not suggest mixing in small portions as this may affect end-results. It’s imperative to your results that enough product is used to fully saturate your strands. If you do mix smaller portions, we strongly suggest using a kitchen scale to get accurate measurements. It is important to make sure to cap the remaining product separately and air-tight for future uses. Was this answer helpful to you
- Q
Just colored my hair three weeks ago. How long do I need to wait before using this product?
- Asked by Millster
- Official Answer By Madison Reed - SyndicationYou can use this color 10-14 days after coloring.Was this answer helpful to you
- Q
will it cover gray 'roots' on dark auburn hair?
- Asked by NotReadyForGray
- Official Answer By Madison Reed - SyndicationHello! No, ColorWonder is not designed for gray coverage. We recommend our Radiant Color if coverage is needed.Was this answer helpful to you
- Q
For male hair 5 inches long, how many treatments can I get out of one purchase? Can you confirm this last 60 days if I wash on alternate days?
- Asked by ALBERT
- Official Answer By Madison Reed - SyndicationIf you have really thick hair you may want to use two to start. However, 5 inches and a average amount of hair, one kit will work. This is designed to gradually fade over time and it will fade faster the more it is shampooed. We recommend a color protecting shampoo and conditioner as well as washing your hair in tepid water.Was this answer helpful to you
- Q
Is 1 box enough for long hair ?
- Asked by Lily
- Official Answer By Madison Reed - SyndicationIf your hair is very long or thick, you may need a second kit to ensure full coverage.Was this answer helpful to you
- Q
Would this work on blonde highlights?
- Asked by abby
- Official Answer By Madison Reed - SyndicationHello! While this will tone them, the exact result does depend on the lightness of the highlights and porosity of the hair.Was this answer helpful to you
- Q
What strength developer does this product use?
- Asked by Liyyyy
- Official Answer By Madison Reed - SyndicationHello! ColorWonder uses a 5 volume activator.Was this answer helpful to you
- Q
Can I mix a small portion for one side of my head and save the rest for another time?
- Asked by La la
- Official Answer By Madison Reed - SyndicationHello! Yes, the ratio of color to activator is 1:1.5, if you do need to mix a smaller portion.Was this answer helpful to you
- Q
I want my hair color (prior natural black now mostly silver gray if not colored) a darker brown without any red or brassy tones. I color at myself at home, what easy apply with great color & quality brand do you recommend please. What green or blue shampoo/conditioner brand as well.
- Asked by Kim
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match with our color: https://www.madison-reed.com/color-advisor-ulta You can find our shampoos on our brand page here on Ulta as well. We offer a blue shot to mix in with any of our shampoos for toning brass in brunette.Was this answer helpful to you
- Q
I have chocolate brown hair but my roots are hot. My hairstylist keep dying them but they still come out hot redish and gray and they won't go away. Can this product cover them
- Asked by Kristine
- Official Answer By Madison Reed - SyndicationHello! This product is not formulated for gray coverage, so will not be the best option for this.Was this answer helpful to you
- Q
My hair is light brown. When I have darkened it in the past it had a greenish grey color especially on my ends. How do I get to a dark mocha or espresso brown with out the greenish grey color?
- Asked by Darker hair needed
- Official Answer By Madison Reed - SyndicationWe’d love to help you with this hair color journey. This will be a two-step coloring process to gorgeous results. When going lighter in color or if your hair has faded to a lighter color, tone and pigment are removed from the hair. In order to go darker, those tones and pigments need to be reintroduced back into the hair in order for maximum tonal result and color longevity. We suggest you add warmth back into your hair with our prior to using permanent or demi permanent color. Our Miele Gloss is a great way to add the needed warmth back to the hair before coloring with a darker shade. For the application, we'd recommend applying Gloss first over the previous lighter sections. Let the color process for 25 minutes. After that, rinse and shampoo. Once your hair is dry, you can apply the darker shade of your choosing. I hope this is helpful for you. Please let me know if you have any further questions or concerns about this process.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
You'll be wondering a lot of things, none of them good.
Another day, another drama! This one brought to you by Ulta Beauty & Madison Reed. First of all Ulta Beauty continues to be sub-par in their stocking & shipping, The 1 item I originally ordered scheduled to arrive on 1/29, did not arrive until 2/2. Which may not seem like a big deal in the grand sc...
985 results
Red is barely showing through
Reviewed at
I barely see red and I followed directions to a T. I had lighter brown hair to start with but I definitely thought I would see more of a change than I do.
Bombshell!
Reviewed at
It is fantastic! Went on quickly. Covered gray mush more than expected. Nearly full coverage. My hair has a new refreshed color and it was simple. Can't wait to see how long it will last but honestly it's worth it for a refresh if you're in a hurry. I will definitely start using this as part of my routine. I cycle through permanent, root service and now Color Wonder.
Color = ok; cost = meh; smell = nope
Reviewed at
Started with level 9 to 7.5 bleached and toned long, wavy, fine but thick, super porous (sinks to the bottom of a water glass) hair. Prior to the bleach I'd been dying it copper for 2 years. The front where the level 9 pieces are turned a dusty mauve. The rest of the hair turned out copper with a slightly pink hue. I actually mostly like it even though it turned out almost nothing like the virtual result, but it wasn't worth the super high price, and I can't get past the smell. The product stunk like an ashtray. So does my hair even after using their supplied shampoo and conditioner. I want to wash it again, but I know every wash = less color. When I do wash it, I'm going to use Keracolor's Rose Gold Clenditioner to try and keep it as vibrant as possible. My advice: if you can get past the smell, make sure you're applying to virgin light blonde hair or level 9/10 bleached hair (all over) to get to close to what's advertised. Otherwise, you'll need up with mixed results like I did.
Barely noticeable change on natural hair - 6R Cherrybomb
Hair Type Straight Hair
I haven't colored my hair or used any chemical services in over eight years, so my hair is completely natural. Based on the box chart, I'd say my starting color is between light and medium brown. I tried shade 6R Cherry Bomb and did a strand test. I mixed one teaspoon of color cream with 1.5 teaspoons of activator. It was easy to mix and apply, and the smell wasn't strong. I left it on for 30 minutes, checking at 15 minutes, but didn't notice any change in color past the 15 minute check. After rinsing (and using a small amount of shampoo to fully remove residue), I let it dry—and honestly, I could barely tell a difference. The result was far more subtle than expected and didn't match the richness shown on the box for my starting color. I'm glad I did a strand test because this just isn't the result I was hoping for. If you're looking for a very subtle, natural shift, this might work for you. But if you want a more noticeable color, vibrancy, or depth on unlightened brown hair, this likely won't deliver. On the plus side, it didn't cause any damage. I'm attaching comparison photos of the strand test vs natural hair in both indoor bathroom lighting and outdoor covered lighing.
barely noticeable on natural light brown hair
I haven't colored my hair or used any chemical services in over eight years, so my hair is completely natural. Based on the box chart, I'd say my starting color is between light and medium brown. I tried shade 6R Cherry Bomb and did a strand test. I mixed one teaspoon of color cream with 1.5 teaspoons of activator. It was easy to mix and apply, and the smell wasn't strong. I left it on for 30 minutes, checking at 15 minutes, but didn't notice any change in color past the 15 minute check. After rinsing (and using a small amount of shampoo to fully remove residue), I let it dry—and honestly, I could barely tell a difference. The result was far more subtle than expected and didn't match the richness shown on the box for my starting color. I'm glad I did a strand test because this just isn't the result I was hoping for. If you're looking for a very subtle, natural shift, this might work for you. But if you want a more noticeable color, vibrancy, or depth on unlightened brown hair, this likely won't deliver. On the plus side, it didn't cause any damage. I'm attaching comparison photos of the strand test vs natural hair in both indoor bathroom lighting and outdoor covered lighing. Hope this is helpful to those with similar hair.