Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Summary
Many dyes damage, we do the opposite. Infused with Bond Booster, hyaluronic acid, and plant-based protein, this semi-permanent formula delivers rich, vibrant color, glossy shine, and a silky-soft finish. No damage. No dryness. No complicated process.
Benefits
- Transforms hair with high quality, vibrant pigments.
- Boosts bonds for healthier looking hair.
- Elevates hair with next-level, lasting shine.
- Infuses hair with ultimate hydration.
Features
- Thick, rich cream formula
- Large 8 oz jar for easy application
- Quick 20-minute processing time
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Hyaluronic Acid: locks in water molecules to allow hair fibers to retain and seal in moisture.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012816
Apply to clean, dry hair wearing gloves, then comb through to evenly saturate hair. Process for 20 minutes. Rinse thoroughly and style as usual.
Aqua/Water/Eau, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetyl Alcohol, Ethoxydiglycol, Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Dimethicone, Cetrimonium Chloride, Glycerin, Polyquaternium-58, , Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Behentrimonium Methosulfate, Panax Ginseng Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride, Fragrance (Parfum), Divinyldimethicone/ Dimethicone Copolymer, C12-13 Alketh-23, C12-13 Alketh-3, Hydrolyzed Soy Protein, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butylene Glycol, Peg-12 Dimethicone, Amodimethicone, C11-15 Alketh-7, Laureth-9, Trideceth-12, Hydrolyzed Rice Protein, Basic Red 76, Lactobacillus/ Arundinaria Gigantea Ferment Filtrate (Bamboo Extract), Hydroxypropyl Gluconamide, Hydroxypropylammonium Gluconate, Basic Blue 3, Sodium Hyaluronate, Ethylhexyl Methoxycinnamate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Peg-16 Macadamia Glycerides , Hydrolyzed Quinoa Protein, Panthenol, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera (Moringa) Oil, Basic Red 51, Tocopheryl Acetate, Mica, Titanium Dioxide, Iron Oxides, Benzophenone-4, Benzotriazolyl Dodecyl P-Cresol, Phenoxyethanol, Ethylhexylglycerin, Basic Violet 4, Benzyl Alcohol, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Decent
Honestly this hair dye was nothing special to me, its definitely different from other dyes, but not necessarily in a better way. The dye is very, very thick, almost like a goopy pomade. Its very difficult to get a good amount of coverage over your hair without using a significant amount of the produ...
Most Helpful Critical Review
Sadly Disappointed
I have brown hair. When I died mine blue I figured that I would at least get a hint of blue. Absolutely nothing showed. Not even a tinge. I shrugged it off thinking that it is simply because I have darker hair. Then my daughter wanted to dye her hair with both colors. My daughter has natrual white v...
9172 results
It was a very cute color wish I didn't mess it up lol
Verified Buyer
Reviewed at

So I wanted to originally do black roots and berry mids and black ends, well I messed up it's really hard to do by myself and I don't have money for help or help lol. It was still cute just my hair was more blue berry and my roots were black, the blonde hair didn't really take the black and just soaked up all the blue basically lol which makes sense. Just lessons learned
Color shift hair mask!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Amazing and bright results for being a hair mask. My girls were super happy woth their bold color statement! Would absolutely recommend if you want a semi permanent color that pops!!!
Easy application
Reviewed at

I got a couple of bottles of this for Christmas and was able to get it in a few months ago. I love how it makes my hair feel and how easy it was to apply. Does fade a little faster than I had hoped for but I love the color And hair softness.
Pretty purple
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I am naturally a brunette, used this purple color mask and this was the result! It's kind of pinky but still very pretty and I'm happy with it :)
Love it
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

This color is amazing and it smells aooo good!!