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Summary
Many dyes damage, we do the opposite. Infused with Bond Booster, hyaluronic acid, and plant-based protein, this semi-permanent formula delivers rich, vibrant color, glossy shine, and a silky-soft finish. No damage. No dryness. No complicated process.
Benefits
- Transforms hair with high quality, vibrant pigments.
- Boosts bonds for healthier looking hair.
- Elevates hair with next-level, lasting shine.
- Infuses hair with ultimate hydration.
Features
- Thick, rich cream formula
- Large 8 oz jar for easy application
- Quick 20-minute processing time
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Hyaluronic Acid: locks in water molecules to allow hair fibers to retain and seal in moisture.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012808
Apply to clean, dry hair wearing gloves, then comb through to evenly saturate hair. Process for 20 minutes. Rinse thoroughly and style as usual.
Aqua/Water/Eau, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetyl Alcohol, Ethoxydiglycol, Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Dimethicone, Glycerin, Cetrimonium Chloride, Polyquaternium-58, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Behentrimonium Methosulfate, Panax Ginseng Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride, Fragrance (Parfum), Divinyldimethicone/ Dimethicone Copolymer, C12-13 Alketh-23, C12-13 Alketh-3, Hydrolyzed Soy Protein, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butylene Glycol, Peg-12 Dimethicone, Amodimethicone, C11-15 Alketh-7, Laureth-9, Trideceth-12, Hydrolyzed Rice Protein, Lactobacillus/ Arundinaria Gigantea Ferment Filtrate (Bamboo Extract), Hydroxypropyl Gluconamide, Hydroxypropylammonium Gluconate, Sodium Hyaluronate, Ethylhexyl Methoxycinnamate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Peg-16 Macadamia Glycerides, Hydrolyzed Quinoa Protein, Panthenol, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera (Moringa) Oil, Tocopheryl Acetate, Mica, Titanium Dioxide, Iron Oxides, Benzotriazolyl Dodecyl P-Cresol, Benzophenone-4, Phenoxyethanol, Ethylhexylglycerin, Benzyl Alcohol, Basic Yellow 87, Basic Brown 16, Acid Violet 43, Basic Violet 4, Basic Yellow 57, Basic Blue 3, Hc Blue 15, Hexyl Cinnamal, Limonene, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Decent
Honestly this hair dye was nothing special to me, its definitely different from other dyes, but not necessarily in a better way. The dye is very, very thick, almost like a goopy pomade. Its very difficult to get a good amount of coverage over your hair without using a significant amount of the produ...
Most Helpful Critical Review
Sadly Disappointed
I have brown hair. When I died mine blue I figured that I would at least get a hint of blue. Absolutely nothing showed. Not even a tinge. I shrugged it off thinking that it is simply because I have darker hair. Then my daughter wanted to dye her hair with both colors. My daughter has natrual white v...
9169 results
oh, it works...if you get the right color
I bought the blue/purple shift. There is no purple! My hair is now a deep dark midnight blue. And it's staying that way! I've washed it several times and it's still very blue. So, it gets a 5 for how well it colors. It gets 1 star for not being color accurate, at all. Just a note, my hair pulls red. That's why I chose blue/purple, to get a bluer shade of purple. If there were any purple, my hair would have pulled it.
Beautiful color
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I noticed my virgin roots didn't take the deposit of color but, that's expected because my hair hates color unless professionally treated...the rest of my head is a beautiful dark brunette color. Exactly what I was looking for. the mask itself left my hair softer than Overtone. I noticed less residue than Overtone (nothing transferred to my pillow the night of dying it, and my towel was barely dyed. once the towel was washed it erased all evidence of dying my hair unlike overtone, I have towels stained and pillow cases stained by Overtone)...this is my new go too, I'm excited to continue using and hope this color never goes out stock... 10/10 product! Highly recommend, not only for hair color but for hair health < 3 I have thick course hair like a horse mane for reference, my hair is down to my waist and I used about 1/3-1/2 cup of product and expect one jar to last 3ish months for I only wash my hair 1-2 week. I also use It's A 10 on wash days, and orchid oil for my ends occasionally now because this depositing mask has been so hydrating.
Great Color
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Color matches the color shown on the jar. Easy to apply. Lasts longer than other brands I have tried.
Two Toned
Verified Buyer
Reviewed at

I am over 50 so I'm going a bit grey. Most of it is in the front. I use this Slate Grey color on my grey patch and either the many purple colors Brad has or recently I decided to remove my purple and go brown again, except for the front grey patch. I love the way it looks and I love not having to go to the salon and shell out tons of cash for my custom look. Thanks Brad Mondo!
Good BUT
Reviewed at

It has a very nice color and hydrates but it didn't leave my hair fast enough that I panicked the day before school started