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Summary
This rich purple mask delivers deep hydration, visible repair, and strong tone correction in one indulgent step. It revives dull or brassy strands, smooths damage, and restores softness, leaving hair cool-toned, silky, and visibly healthier.
Benefits
- Delivers tone correction to reduce brassiness and yellow tones
- Provides deep hydration to restore softness and smoothness
- Enhances shine and brightness for a glossy, radiant finish
- Designed with Bond Booster to help reduce visible signs of damage
- Infused with Jojoba Oil and Plant-Based Protein to support softness
Features
- Powered by LustraTone Technology™ and Bond Booster to keep your blonde looking healthy, glossy, and salon-fresh between washes.
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Violet Pigments: a unique blend of purple and blue pigment that help neutralize yellow and orange tones.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012913
Apply to damp hair and leave on for 5 minutes or more until you reach your desired tone. Rinse thoroughly. Use weekly or as needed.
Aqua/Water/Eau, Cetyl Alcohol, Fragrance (Parfum), Stearyl Alcohol, Cetearyl Alcohol, Sorbitol, Isopentyldiol, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Isopropyl Palmitate, Dimethicone, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Extract , Cetrimonium Chloride, Panthenol, Polyquaternium-10, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Butylene Glycol, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Tocopheryl Acetate, Polyquaternium-7, Pyrus Malus (Apple) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Cyclopentasiloxane, Dimethiconol, Citric Acid, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Disodium EDTA, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha-Isomethyl Ionone, Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
love this as a bond building mask
this toned my hair a bit, but not crazy well—though full disclosure, I used it on my level 7-8ish ash blonde hair. it probably works better on 9s and 10s. but I'm not even that beat up about it because of how amazing it made my hair feel—I left it on for around 20 minutes, and around 2 days later my...
Most Helpful Critical Review
Never Again
This product turned my blonde hair a light green and purple. I did exactly what the instructions said to do and it still ruined my hair. I tried fixing the situation by using a purple dye to cover the terrible green/purple and now the product will not go on my roots and they are still a god awful se...
121 results
Amazing product
Reviewed at
I have highlighted blonde hair and drugstore purple shampoo and conditioner weren't doing anything for the lingering yellow tones. I'm really impressed with this product, I used it once so far and I already see a major difference.
Works perfectly
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
This leaves my hair feeling soft and transforms yellow to bright blonde. Love it and will keep using.
Blew my blonde
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
After doing a set of highlights I used this mask once a week. It made a major difference in the texture and beautiful blonde highlights
Ahhhh-mazimg
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I don't do reviews. But this product is so great for removing the brass and gold from my hair. Combined this with the foam and my white is stupendous! Never had my highlights look this vibrant. I don't know if the mask would accomplish the same result W/o the foam but it makes my hair feel.
Xmondo
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
This stuff is amazing! It makes blonde hair stunning! Smells delightful!