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HAIR TYPE |
Color-Treated |
Processed, Color-Treated |
Blonde, Highlighted |
Thick, Course, Curly |
Thin, Fine, Wavy |
Mature, Dry |
|
HAIR CONCERN |
Fading, Damage, Breakage |
Damage, Split Ends, Breakage |
Fading, Brassy, Dullness |
Dry, Frizzy, Breakage |
Dry, Dull, Lifeless |
Dryness, Dullness, Brittle |
|
BENEFITS |
Repair and Protect Color |
Strength and Protection |
Neutralize Yellow & Warm Tones |
Moisturize, Soften, Shine |
Hydration, Shine, Lightweight |
Bounce, Shine, Manageability |
|
KEY INGREDIENTS |
Keratin, African Manketti Oil |
Moringa Seed Oil, Arginine |
Green Tea Extract, Arginine |
Sea Kelp, Jojoba Oil |
Sea Kelp, Coconut Water |
Collagen, Buriti Fruit Oil |
|
FRAGRANCE |
Pear, Apple, Cedarwood, Amber |
Apple, Tuberose, Sandalwood |
Citrus, Orange Flower, Musk |
Orange, Hyacinth, Vanilla |
Lemon, Green Apple, Coconut |
Cucumber, Gardenia, Warm Musk |
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Highlights
Summary
This unique, color-correcting formula preserves cool blondes and silvery grays - banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.
Benefits
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Gently cleanses hair
- Neutralizes unwanted yellow and warm tones
- Boosts shine and controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Item 2569595
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
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Most Helpful Positive Review
Leaves My Hair Platinum :)
It's my first time having blonde highlights and this purple shampoo has kept the yellow tones out of my hair. :) I'm addicted to keeping my hair platinum blonde. I'll let it get to champagne blonde at the most. But unfortunately my colorist didn't not bleach my bangs as long as the rest of my hair,...
Most Helpful Critical Review
Hair loss!
I loved this product before the change. So I bought it again. I used it 1 time, again 1 time, and 2 days after while brushing my hair in the shower I noticed so much hair loss! My hair air dried and I couldn't help but notice how much thinner my hair felt. It was all I could focus on. I already have...
155 results
Best purple shampoo
This is the only brand of purple shampoo that really works. My hair can get brassy very easily, but this shampoo keeps the brass away and keeps my blonde beautiful. I've tried many, many purple shampoos and none come close to Joico. Highly recommend!
might buy again
Hair Type Wavy Hair
it did remove the yellow but it also darkened the rest of my cool blonde hair
Subtle but amazing
Hair Type Straight Hair
I used both the shampoo and conditioner. I left each on for 3 minutes. I took the time to wring my hair of excess water and I used a comb to distribute evenly after applying. I do not color or bleach my hair, done on natural white/grey/blonde. My hair was pretty dirty in before shots-4 days since last shampoo/condition.
I will never leave Joico again!!!
Hair Type Straight Hair
I've used Joico for about 7 years, except the last 1.5 years of the 7, I betrayed Joico. I began using Monat Purple shampoo & conditioner. I thought my hair was becoming healthy, it was not, thinning significantly. I thought the purple was working on my bleached hair. I finally went back to my Joico 2 weeks ago, my blonde is back to its beautiful white, my hair feels phenomenal. It smells amazing!!! My hair feels and looks lively. Im sorry Joico I left, but I'm back. 😘
I Won't Buy This Brand Again
Hair Type Wavy Hair
Back in the day, I loved this brand but when I used it recently my hair came out looking awful. Dry, frizzy looking hair. And I used a lot of conditioner, so I don't care for that product either.