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Joico Color Balance Purple Shampoo #1
Joico Color Balance Purple Shampoo #1

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JoicoColor Balance Purple Shampoo

Item 2569595

4.1 out of 5 stars. 128 reviewsQ & A
$23.00
Size:10.1 oz
  • Available to ship
  • See same day delivery eligibility in bag

Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

This unique, color-correcting formula preserves cool blondes and silvery grays - banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Benefits

  • Instantly neutralizes unwanted yellow and warm tones in blonde hair
  • Long-lasting results through 12 washes
  • Boosts shine and smoothness
  • Over 2X stronger hair*
  • Controls static
  • Gently cleanses hair
  • Neutralizes unwanted yellow and warm tones
  • Boosts shine and controls static
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together

Key Ingredients

  • VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
  • GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
  • SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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