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Summary
Highlights
OUAI's Clarifying Detox Shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Item 2565432
Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount of shampoo in hands. Part hair using fingers and apply shampoo as close to the scalp as possible. Let set for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and added shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium
Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates
Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin,
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate,
Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide,
Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol,
Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium
Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol,
Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 20 Questions
- Q
Safe for dreadlocks?
- Asked by Nikmur
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is a great choice for dreadlocks and scalp care. It provides an ultra-deep cleanse without phthalates, parabens, or sulfates. For best results, we recommend emulsifying the shampoo in your hands before applying. Since Detox Shampoo doesn’t contain hydrating ingredients, be sure to follow with your usual conditioning method to maintain moisture in your locs.Was this answer helpful to you
- Q
Does it foam a lot? I love foaming shampoo💞
- Asked by Aurora
- Official Answer By OUAI - Brand EngageIn our opinion, absolutely! All of our shampoos give a sudsy latherWas this answer helpful to you
- Q
Can this also be used with soft water? Is it safe for color-treated hair? What conditioner should be used afterwards? Thanks!
- Asked by Chrissy
- Official Answer By OUAI - Brand EngageDetox Shampoo can be used with soft or hard water. Detox Shampoo is free of SLS, SLES, phthalates, and parabens, and is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick. If you need help determining you hair type, please refer to our Find Your OUAI Strand Test image on any of our Conditioner or Masque pages.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Cort
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.Was this answer helpful to you
- Q
Does this stimulate hair follicles?
- Asked by Ez
- Official Answer By OUAI - Brand EngageDetox Shampoo isn’t meant to stimulate hair follicles. It’s formulated to deeply cleanse the scalp and hair—removing oil, buildup, and hard water deposits with apple cider vinegar. Use Detox Shampoo when your scalp feels oily, hair looks dull, or curls lose their bounce. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
Reviews
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Ratings Distribution
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Hair Type
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Turned my hair into a grease pot!
This product was recommended to me by the hair guru at my local Ulta store. I used it for over a month, thought it was fine but nothing great, and then I started noticing that with each wash, my hair was still greasy and oily. I actually spend over 20 minutes drying the same section of my hair wonde...
964 results
Smells Divine
I got this shampoo complimentary from OUAI. The scent is just heavenly, it makes washing my hair such a treat. I have fine, short hair and it's been perfect for me. My scalp feels really refreshed after using it, and my hair looks soft and healthy without feeling weighed down.

Detox shampoo
Hair Type Very Curly Hair
I love how clean my hair feels after just one wash. The apple cider vinegar really clarifies, and the keratin makes my hair feel stronger and healthier. Plus, the scent is so nice fresh but not overwhelming. Gifted by Ouai
Best detox shampoo ever
Hair Type Wavy Hair
Complimentary from ouai. This shampoo is a weekly deep cleanser that removes product buildup, hard water minerals, and excess oil with apple cider vinegar and micellar water. It leaves hair feeling fresh, bouncy, and shiny, plus it has Ouai's signature luxe scent. Since it's powerful, it's best used once a week to avoid dryness. A bit pricey, but great if you want a true reset for your scalp and strands.

After washing, my hair feels squeaky clean
Hair Type Straight Hair
really liked this shampoo, starting from the packaging: a transparent jar allows you to see the product itself, and the simple design looks neat and convenient. The shampoo foams luxuriously — dense, airy, almost like "velvet foam." The fragrance is light, herbal, and very subtle. After washing, my hair feels squeaky clean, weightless, and gains noticeable volume at the roots — which is especially important for me, since my hair is naturally thick and heavy. What I appreciate most is that I get volume without the need for additional styling. The scalp feels fresh and "breathes" as if after a spa treatment. I use this type of shampoo no more than once a week to avoid dryness, and it works perfectly for me. Overall, I'm very satisfied — the result is clean, light, and healthy-looking hair. Gifted by ouai


Removed stubborn build up
Hair Type Straight Hair
Gifted by Ouai. Ouai Detox Shampoo is a game-changer! It removes buildup, leaving hair feeling ultra-clean, soft, and smooth. The perfect balance of power and gentleness. As an added bonus, it smells amazing!