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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
OUAI's Clarifying Detox Shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount of shampoo in hands. Part hair using fingers and apply shampoo as close to the scalp as possible. Let set for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and added shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium
Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates
Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin,
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate,
Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide,
Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol,
Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium
Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol,
Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 18 Questions
- Q
Can this also be used with soft water? Is it safe for color-treated hair? What conditioner should be used afterwards? Thanks!
- Asked by Chrissy
- Official Answer By OUAI - Brand EngageDetox Shampoo can be used with soft or hard water. Detox Shampoo is free of SLS, SLES, phthalates, and parabens, and is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick. If you need help determining you hair type, please refer to our Find Your OUAI Strand Test image on any of our Conditioner or Masque pages.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Cort
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.Was this answer helpful to you
- Q
Does this stimulate hair follicles?
- Asked by Ez
- Official Answer By OUAI - Brand EngageDetox Shampoo isn’t meant to stimulate hair follicles. It’s formulated to deeply cleanse the scalp and hair—removing oil, buildup, and hard water deposits with apple cider vinegar. Use Detox Shampoo when your scalp feels oily, hair looks dull, or curls lose their bounce. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
- Q
Does this roduct contain parabens?
- Asked by Tracie
- Official Answer By OUAI - Brand EngageHi! This product does not contain parabens.Was this answer helpful to you
- Q
Is this sulfate free?
- Asked by Angie
- Official Answer By OUAI - Brand EngageOur Detox Shampoo does not contain sulfates.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Once a week
- 1Twice a week wash
- 1For a complete reset for your scalp
- 1Oily Hair
- 1Dry shampoo and product buildup
Describe Yourself
- 1Amateur
- 1Busy
- 1Pregnant
- 1Fine hair
- 1Long Hair
Hair Type
- 199Wavy Hair
- 174Straight Hair
- 29Very Curly Hair
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Turned my hair into a grease pot!
This product was recommended to me by the hair guru at my local Ulta store. I used it for over a month, thought it was fine but nothing great, and then I started noticing that with each wash, my hair was still greasy and oily. I actually spend over 20 minutes drying the same section of my hair wonde...
865 results
The best clarifying shampoo
Hair Type Straight Hair
I love this detox shampoo. It is so great to use before I start my hair wash routine on wash day. It makes my hair feel so clean and gets rid of any excess oil on my scalp that has built up from sweating throughout the day this new jumbo size with the pump is so convenient and great and it's perfectly in my shower. Gifted by Ouai
New must have of my routine
Hair Type Straight Hair
Gifted by ouai I had an opportunity to try this Detox shampoo and I love it! It gently cleansing my scalp, without irritation. I usually wash my hair 1-2 times a week and they feel healthier. Also love jumbo size and the pump - it's so convenient!

Love the smell of this detox shampoo
Hair Type Straight Hair
I was gifted by Ouai and I love this detox shampoo. It smells sooooo good and is such a nice refresh for my hair. My hair often gets oily and builds up a lot of product so I like to use the detox to reset my hair and scalp.
Great for scalp cleanse.
Hair Type Very Curly Hair
I received the clarifying detox shampoo complimentary from ouai to get rid of my hair & scalp buildup. After just one wash I noticed a big difference on my scalp and my hair felt lighter and looked shinier.
Smells so good!
Hair Type Straight Hair
This leaves my hair feeling so soft and clean! It does remove buildup and I noticed my scalp is not itchy anymore. It doesn't dry out my scalp unlike other detox shampoos I have tried. It also smells so good! I would definitely buy again! Complimentary from ouai
