Store & Pickup Availability
How to Use
Rated 3.6 out of 5 stars
I am using joico volume shampoo and conditioner. 1st use was shampoo and then conditioned. Then I switched it up and used the conditioner first and And my hair turned out great! The volume and thickness I lost over the last few months is back because of this shampoo! I started to notice my hair was thinning. So I thought back to what I did in the past that I'm not doing now And I remembered how well my hair did with this brand (I used the joico red color deposit) and that's why I ordered the volume type. I hoped it would do the same thing and it did. Now I know to stick with this brand for shampoo and conditioner. I will say that I've tried several hair products and because of that I'm able to see how my hair reacts to other product lines. So take that into consideration when trying a new product.
I have been using Joico's Body Luxe Volumizing Shampoo and Conditioner for years. I have fine, straight hair and these products worked great adding volume and healthy texture. My Ulta store no longer carries Body Luxe so I bought the new Joico Joifull Volumizing Shampoo and Conditioner, hoping to get the same results. I have used the two products for a week. The first few days were fine. I felt that my hair was not as full, but it was fine. After day five, my hair was less healthy looking and within another couple of days it was quite brittle and I had sections of my hair that had broken ends. I am taking them back and will find a supplier for the Body Luxe.
WellMade from Indiana
I tried this product only once, so I can't really speak to how well it performs. The smell was STRONG. I am admittedly someone who is very sensitive to fragrance, but I use other Joico products and don't have an issue. However, this one is just way too much. I washed my hair and let it air dry before bed, and ended up with a migraine the next day because the smell was so strong all night.
Debra from IN
Yes I use Joico products
Plaqueminer from Farmville nc
Didn't use it The scent was so strong I am returning it
Sharon the Shopper from Sun City, AZ
My hair dresser used the moisturizing Joico shampoo/conditioner & I loved it. So since I have fine hair, I thought I'd try the volumizing duo. No such luck. My hair wasn't any fuller than before I used it. Also dried out my hair.
n/a from Florida
i have used this product a couple of times it does give you body
Star from Okc ok
This product is great! It leaves your hair fuller and bouncier in just one wash!
Alice from Denver, CO
I've been using Joico Body Luxe for years and loved it.
The new formula is horrible. They replaced the ingredient Ammonium Lauryl Sulfate with Sodium Lauryl Sulfate (SLS) which has a smaller molecule (will penetrate deeper) which is more irritating to the scalp and drying.
For those experiencing the flaking and dryness with the new formulation this is why.
Theo from Central Texas
I've been using this product for years with consistent results for my thin wavy hair. When the packaging changed, I feel like the formula changed as well. My hair feels dry and not as bouncy as it used to be when I'd use this shampoo.
Esme from Santa Ana Ca
I usually don't write reviews especially on hair shampoo but this actually works it makes the hair feel thicker and smoother it also has a great smell I did have to purchase both shampoo and conditioner for better results
Tiffany from Illinois
I get that it's supposed to be moisturizing but I think it's making my hair more oily than anything. I've been using both this and the shampoo because the stylist recommended it to me but it just isn't working out. It smells good and that's the only reason I'm giving it two stars. I'm going to return both of them asap.
Julcherie from CA
I wanted to like the shampoo and conditioner in this line as I have fine hair and needed more fullness, but as another reviewer pointed out it makes my hair feel greasier sooner and I need to shampoo again the next day and can't skip a day like I used to. I will not be purchasing this line again.
misscie from colorado
I've been using Joico products since I went to Cosmotology school in the mid 80's, and this stuff is the worse. I have no idea why you changed things, but I no longer see the ph balanve listed on your products. I used BodyLuxe for years and with the new stuuf you've lost a very faithful Joico customer. Please bring back the ph balance of your products and bring back the BodyLuxe shampoo and conditioner.
GSmith from AZ
If I could give this zero I would I had high hopes for this product since it replaced Bodyluxe. After every use my hair feels so dry and brittle the conditioner doesn't do much either. I notice the next day after every use my hair gets dandruff and has a weird smell to it. I obviously changed shampoo to make sure it wasn't my scalp but that wasn't the issue after trying this product again. Doesnt even give volume like it claims it does.
Diane from NW New Mexico
The product is great. I have chosen it over another product that I loved until this product was suggested.,
Jenn from Pearl, MS
Shanna from NC
Made hair oily and heavy.
KitKayt from Saratoga Springs NY
My new fave shampoo. This nice and light. Won't weigh your hair down.
Stephanie from Old Saybrook, CT
I recieved a sample of this product and loved it so much, I purchased the full size.
Juleskat from Indianapolis, IN
I bought this after hearing and reading amazing things about this shampoo. It smells sooo good, however, I didn't find that it really added a lot of volume to my hair, and it made my hair look as dry as straw.
Ulta customer service was wonderful tho, and allowed me to return it.
Laura from Stockton, CA
V from Florida
Shampoo smells nice and lathers well but didn't do anything to boost volume in my hair.
JDS from St. Louis, MO
I love this shampoo. It cleans my hair well and smells awesome. The larger bottles need to come with a pump. The hard plastic bottle is difficult to squeeze for people with arthritic hands.
Royaloaker from Royal oak mi
I have very fine hair. Upon first use I noticed how clean my hair felt compared to other shampoos that left buildup. Lots of volume from this shampoo.
Stephanie from IL
I've been looking for a salon shampoo and conditioner for my fine oily prone hair. This is not it. I've used it twice now and it's left my hair feelings heavy and dirty. I'll be returning it.
annab from albuquerque nm
I love the fragrance. For some reason, every time I use this, my hair gets terrible static. I looked in my review mirror in my car, and my hair was sticking to the ceiling. When I went into the grocery, my hair was trying to attach to the shelves! My hair did not feel dry to the touch, but I think it was dry due to the static. This is going back.