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Highlights
Summary
dpHUE Gloss+ is a semi-permanent deep conditioning formula that deposits rich color in just 3-20 mins. The Gloss+ family includes 13 available hydrating pigmented shades and 1 sheer hue, leaving hair soft, luminous, and deeply moisturized for up to 8 washes.
Benefits
- Color boost with crazy healthy shine
- Works on natural or color treated hair
- Deep conditioning treatment
- Semi-permanent results
- Can be used as often as desired without any damage to hair
- No peroxide, ammonia or mixing
- Available in many shades
- Shades match and can be used with dpHUE Permanent Root Touch-Up Kit and dpHUE Color Touch Up Spray
- 2022 Harper's Bazaar "Best Gloss" Hair Award Winner
Formulated Without
- Parabens
- Sulfates
- Phthalates
- Gluten
Item 2544605
Apply to clean, damp hair. Leave on for 3-20 minutes, depending on desired effect. Rinse thoroughly. Use as needed, whenever you want a color boost and to add extra shine. Lasts up to ten shampoos. All Gloss+ shades can be mixed with Sheer to create your ideal Gloss+ shade.
Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Dimethicone, Polyquaternium-10, Triethanolamine, Parfum (Fragrance), Disodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Basic Blue 99, Basic Brown 17.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 289 Questions
- Q
Can I add my own conditioner to the color gloss before applying so I can dilute the color payoff (I dont want a drastic change)
- Asked by Audrey
- Official Answer By dpHUE - Brand EngageThanks for your question! We don’t recommend mixing conditioner into Color Dream, since the color creme and activator were specifically formulated together as a demi-permanent color to provide a beautiful color result. If you’re looking for a less drastic change, a good option is our Gloss+ semi-permanent color-depositing deep conditioner. There are 13 shades to chose from (1 could be closer to your hair color); leave on 3-20 minutes and fades in up to 8 washes.Was this answer helpful to you
- Q
what are the ingredients?
- Asked by Semi Color question
- Official Answer By dpHUE - Brand EngageThanks for your question! The full ingredient list for each Gloss+ shade can be found on the product’s detail page. Just scroll to the right-hand side under the “Summary” section and click “Ingredients” to expand and view the full ingredient list. Let us know if you need help finding a specific shade or have questions about a particular ingredientWas this answer helpful to you
- Q
Does this help with greying roots?
- Asked by Janet
- Official Answer By dpHUE - Brand EngageThanks for your question! Gloss+ is a semi-permanent color, so it won’t fully cover grays like a permanent hair dye. That said, it can help soften the appearance of grays by adding a light tint that blends them more naturally with your overall color. Results vary from person to person, so we always suggest doing a strand test first to see how it looks on your hair.Was this answer helpful to you
- Q
What colors should I use if my is starting to get white!!
- Asked by Hair color
- Official Answer By dpHUE - Brand EngageThanks for your question! If your hair is just starting to turn white or gray and you’re looking to enhance your overall color and blend the grays, but not quite ready for permanent hair color, then Gloss+ can help by subtly blending those lighter strands with a tint—though it won’t fully cover them like a permanent dye. For a natural look, choose a Gloss+ shade that matches your current base color. If you have dark brown hair, for example, go with Medium Brown or Dark Brown. These shades can gently tint the white hairs for a more blended appearance while keeping your overall tone consistent. Just note that results can vary depending on your hair type and the amount of white or gray—so we always recommend doing a strand test first!Was this answer helpful to you
- Q
I have been using 2 parts light brown to 1 part copper to achieve the natural red brown/Auburn shade that matches my natural. Would the Auburn shade be a good alternative to always having to custom mix? I don't want that burgundy or Crayola red tone, more chestnut brown. Thanks in advance!
- Asked by Mattie
- Official Answer By dpHUE - Brand EngageGloss+ Auburn could be a great alternative to your current Light Brown + Copper mix. It’s a warm red-brown shade that may give you a similar result without the custom blending. Since you’re looking for a natural, chestnut finish (not burgundy), we recommend doing a strand test first to make sure the tone works for your hair and goal. If it skews too red, you can always adjust with a bit of Light Brown or Sheer.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Seems to work
I really hesitated to buy this because of the price and I wasn't sure how it would work but Ulta has such a libral return policy I thought I would try it. I used this when my hair had a lot of gray roots and I should have been using a box color like I usually do so this was a pretty tough test of th...
Most Helpful Critical Review
Does not work!
Discovered this at Ulta by accident. I was excited about this product. I'm getting tired of root touch ups every 2 weeks. Well it did nothing. I left it on for 40 mins. As I was waiting, it looked like my roots were turning golden brown. I needed darker, but I would have been fine with it. Washed ...
985 results
I would buy again
Hair Type Straight Hair
Makes my hair so shiny & soft with a color boost. I only hope it would last longer 😭
Would buy again but washes out fast
Hair Type Straight Hair
Here's the deal. I actually really like how this coppery tone shows up on my hair, at least the portion that's lightened. I've had highlights in the past so the copper really pops on the ends of my hair. However, where my dark brown root has grown out, this product doesn't do much to cover it, and it especially doesn't cling to the five or so gray hairs I can see. I like it enough to use as a touch-up between salon visits so I would purchase it again, but I don't think the vibrancy lasts as long as the product claims. [I realize that this item isn't advertised to cover gray or to work well with dark brown hair, but as someone whose root has grown out, I figured my experience might be relevant to someone else. Would recommend for medium to light hair with the caveat that it's not super long lasting… it is vibrant upon initial application though]

IT WORKS!
Hair Type Wavy Hair
I never leave reviews but I felt inclined to leave one here bc I could cry tears of happiness. I left my hair salon before Christmas with 2 brassy streaks around my face and couldn't go back for them to fix as they're closed until the new year. I tried a few other products from different brands and nothing was helping ease the intensity of the brassy streaks...as a last ditch effort, I bought this product, applied it just on those brassy pieces after having shampooed in the shower, let it sit for the full 20 minutes, rinsed it out and then blow-dried and the brass is literally gone. I'm so happy I tried this. Look at the difference!!


It actually works!
Hair Type Straight Hair
I didn't see results by only leaving it in for 5 minutes but when I towel dried hair first and left it in for a full 20 minutes my hair took on a golden cast!
It was ok.
I bought this during an Ulta sale, tried it many different ways, and it didn't really deposit color that well. Sometimes it had very splotchy areas where it would be really pigmented and then wouldn't really be.