ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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12 items

Only at Ulta

40 colors

Eyeshadow Singles

$9.00

Only at Ulta

18 colors

Automatic Retractable Eyeliner

$9.00

Only at Ulta

20 colors

Cream Eye Shadow Stick

$10.00

Only at Ulta

Cosmetic Pencil Sharpener

$4.00

Only at Ulta

18 colors

Gel Eyeliner Pencil

$10.00

Only at Ulta

6 colors

Weightless Water Lip Stain

$11.00

ULTA Beauty Collection Eyeshadow Singles
40 colors
Only at Ulta
ULTA Beauty Collection

Eyeshadow Singles
4.2 out of 5 stars ; 2778 reviews4.2(2778)
$9.00
ULTA Beauty Collection Automatic Retractable Eyeliner
18 colors
Only at Ulta
ULTA Beauty Collection

Automatic Retractable Eyeliner
4.1 out of 5 stars ; 6929 reviews4.1(6929)
$9.00
ULTA Beauty Collection Cream Eye Shadow Stick
20 colors
Only at Ulta
ULTA Beauty Collection

Cream Eye Shadow Stick
4.2 out of 5 stars ; 1193 reviews4.2(1193)
$10.00
ULTA Beauty Collection Cosmetic Pencil Sharpener
Only at Ulta
ULTA Beauty Collection

Cosmetic Pencil Sharpener
4.6 out of 5 stars ; 1619 reviews4.6(1619)
$4.00
ULTA Beauty Collection Gel Eyeliner Pencil
18 colors
Only at Ulta
ULTA Beauty Collection

Gel Eyeliner Pencil
4.2 out of 5 stars ; 4121 reviews4.2(4121)
$10.00
ULTA Beauty Collection Weightless Water Lip Stain
6 colors
Only at Ulta
ULTA Beauty Collection

Weightless Water Lip Stain
4.2 out of 5 stars ; 697 reviews4.2(697)
$11.00
ULTA Beauty Collection Automatic Retractable Lip Liner
20 colors
Only at Ulta
ULTA Beauty Collection

Automatic Retractable Lip Liner
4.3 out of 5 stars ; 1868 reviews4.3(1868)
$9.00
ULTA Beauty Collection Ultra Slim Brow Pencil
12 colors
Only at Ulta
ULTA Beauty Collection

Ultra Slim Brow Pencil
4.5 out of 5 stars ; 2504 reviews4.5(2504)
$11.00
ULTA Beauty Collection Soft Blur Poreless Face Primer
2 sizes
Only at Ulta
ULTA Beauty Collection

Soft Blur Poreless Face Primer
4.3 out of 5 stars ; 764 reviews4.3(764)
$8.00 - $18.00
ULTA Beauty Collection Travel Essentials Brush Set
Only at Ulta
ULTA Beauty Collection

Travel Essentials Brush Set
4.4 out of 5 stars ; 30 reviews4.4(30)
$30.00
ULTA Beauty Collection Luxe Satin Lipstick
27 colors
Only at Ulta
ULTA Beauty Collection

Luxe Satin Lipstick
4.2 out of 5 stars ; 787 reviews4.2(787)
$12.00
ULTA Beauty Collection Too Cheeky Lip & Cheek Color Stick
8 colors
Only at Ulta
ULTA Beauty Collection

Too Cheeky Lip & Cheek Color Stick
4.3 out of 5 stars ; 717 reviews4.3(717)
$12.00
ULTA Beauty Collection Wake-Up Call Under Eye Patches
Only at Ulta
ULTA Beauty Collection

Wake-Up Call Under Eye Patches
4.6 out of 5 stars ; 123 reviews4.6(123)
$18.00
ULTA Beauty Collection Premium Round Cotton Pads
Only at Ulta
ULTA Beauty Collection

Premium Round Cotton Pads
4.4 out of 5 stars ; 29 reviews4.4(29)
$3.49
ULTA Beauty Collection Complexion Crush Foundation
26 colors
Only at Ulta
ULTA Beauty Collection

Complexion Crush Foundation
4 out of 5 stars ; 76 reviews4(76)
$16.00
ULTA Beauty Collection Adjustable Coverage Powder Foundation
20 colors
Only at Ulta
ULTA Beauty Collection

Adjustable Coverage Powder Foundation
4.3 out of 5 stars ; 524 reviews4.3(524)
$16.00
ULTA Beauty Collection Sculpting Brow Pencil
10 colors
Only at Ulta
ULTA Beauty Collection

Sculpting Brow Pencil
4.4 out of 5 stars ; 426 reviews4.4(426)
$12.00
ULTA Beauty Collection Juice Infused Lip Oil
8 colors
Only at Ulta
ULTA Beauty Collection

Juice Infused Lip Oil
4.3 out of 5 stars ; 3224 reviews4.3(3224)
$10.00
ULTA Beauty Collection Inner Glow Serum Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Inner Glow Serum Concealer
4.1 out of 5 stars ; 338 reviews4.1(338)
$12.00
ULTA Beauty Collection Velour Powder Puff Trio
Only at Ulta
ULTA Beauty Collection

Velour Powder Puff Trio
4.3 out of 5 stars ; 21 reviews4.3(21)
$7.99
ULTA Beauty Collection Flushed Powder Blush
8 colors
Only at Ulta
ULTA Beauty Collection

Flushed Powder Blush
4.6 out of 5 stars ; 410 reviews4.6(410)
$11.00
ULTA Beauty Collection Complexion Crush Full Coverage Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Complexion Crush Full Coverage Concealer
4.3 out of 5 stars ; 2488 reviews4.3(2488)
$12.00
ULTA Beauty Collection Tweezer & Mirrored Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Mirrored Case
4.4 out of 5 stars ; 369 reviews4.4(369)
$6.00
ULTA Beauty Collection Precision Face Razor Set
Only at Ulta
ULTA Beauty Collection

Precision Face Razor Set
4.6 out of 5 stars ; 9 reviews4.6(9)
$10.00
ULTA Beauty Collection Sculpt & Glow Baked Face Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Sculpt & Glow Baked Face Palette
4.6 out of 5 stars ; 362 reviews4.6(362)
$16.00
ULTA Beauty Collection Comfort Grip Eyelash Curler
Only at Ulta
ULTA Beauty Collection

Comfort Grip Eyelash Curler
3.1 out of 5 stars ; 89 reviews3.1(89)
$10.00
ULTA Beauty Collection Velvet Self Tanning Mitt
Only at Ulta
ULTA Beauty Collection

Velvet Self Tanning Mitt
1 out of 5 stars ; 3 reviews1(3)
$9.99
ULTA Beauty Collection Brow Tint Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Tint Gel
4.2 out of 5 stars ; 2220 reviews4.2(2220)
$12.00
ULTA Beauty Collection Shiny Sheer Lip Gloss
14 colors
Only at Ulta
ULTA Beauty Collection

Shiny Sheer Lip Gloss
4.1 out of 5 stars ; 1191 reviews4.1(1191)
$11.00
ULTA Beauty Collection 12 Pan Eye Shadow Palette Everyday Faves
Only at Ulta
ULTA Beauty Collection

12 Pan Eye Shadow Palette Everyday Faves
4.3 out of 5 stars ; 42 reviews4.3(42)
$20.00
ULTA Beauty Collection Eyelash Separator Tool
Only at Ulta
ULTA Beauty Collection

Eyelash Separator Tool
4.1 out of 5 stars ; 554 reviews4.1(554)
$10.00
ULTA Beauty Collection Moisturizing Complexion Stick
24 colors
Only at Ulta
ULTA Beauty Collection

Moisturizing Complexion Stick
4.3 out of 5 stars ; 680 reviews4.3(680)
$16.00
ULTA Beauty Collection Exfoliating Round Cotton Pads
Only at Ulta
ULTA Beauty Collection

Exfoliating Round Cotton Pads
2.8 out of 5 stars ; 29 reviews2.8(29)
$4.49
ULTA Beauty Collection Tinted Moisturizer SPF 24
8 colors
Only at Ulta
ULTA Beauty Collection

Tinted Moisturizer SPF 24
3.4 out of 5 stars ; 204 reviews3.4(204)
$16.00
ULTA Beauty Collection Nail File & Travel Case
Only at Ulta
ULTA Beauty Collection

Nail File & Travel Case
4.8 out of 5 stars ; 684 reviews4.8(684)
$2.00
ULTA Beauty Collection Mini Moods Eye Shadow Palette
5 colors
Only at Ulta
ULTA Beauty Collection

Mini Moods Eye Shadow Palette
4.4 out of 5 stars ; 473 reviews4.4(473)
$14.00
ULTA Beauty Collection Scented Hair & Body Mist
6 scents
Only at Ulta
ULTA Beauty Collection

Scented Hair & Body Mist
4.3 out of 5 stars ; 75 reviews4.3(75)
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ULTA Beauty Collection Buffing Concealer Brush 120
Only at Ulta
ULTA Beauty Collection

Buffing Concealer Brush 120
3.9 out of 5 stars ; 16 reviews3.9(16)
$14.00
ULTA Beauty Collection Matte Veil Longwear Eye Primer
Only at Ulta
ULTA Beauty Collection

Matte Veil Longwear Eye Primer
4.5 out of 5 stars ; 1913 reviews4.5(1913)
$13.00
ULTA Beauty Collection Plumped Up Pout Lip Gloss
9 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Lip Gloss
3.9 out of 5 stars ; 250 reviews3.9(250)
$12.00
ULTA Beauty Collection Gold Magic Eye Gels
Only at Ulta
ULTA Beauty Collection

Gold Magic Eye Gels
3.8 out of 5 stars ; 114 reviews3.8(114)
$22.00
ULTA Beauty Collection Jelly Gloss Lip Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Jelly Gloss Lip Gel
4.5 out of 5 stars ; 191 reviews4.5(191)
$10.00
ULTA Beauty Collection Precision Foundation Brush 106
Only at Ulta
ULTA Beauty Collection

Precision Foundation Brush 106
4.3 out of 5 stars ; 19 reviews4.3(19)
$18.00
ULTA Beauty Collection Matte Veil Setting Spray
2 sizes
Only at Ulta
ULTA Beauty Collection

Matte Veil Setting Spray
4.3 out of 5 stars ; 230 reviews4.3(230)
$6.00 - $12.00
ULTA Beauty Collection Color Snack Eyeshadow Duo
10 colors
Only at Ulta
New
ULTA Beauty Collection

Color Snack Eyeshadow Duo
4.4 out of 5 stars ; 294 reviews4.4(294)
$12.00
ULTA Beauty Collection Magic Marker Lip Stain
4 colors
Only at Ulta
ULTA Beauty Collection

Magic Marker Lip Stain
4.3 out of 5 stars ; 305 reviews4.3(305)
$10.00
ULTA Beauty Collection Lip Quench Hydrating Balm
8 colors
Only at Ulta
New
ULTA Beauty Collection

Lip Quench Hydrating Balm
4.5 out of 5 stars ; 299 reviews4.5(299)
$9.00
ULTA Beauty Collection Teardrop Blender Sponge
Only at Ulta
ULTA Beauty Collection

Teardrop Blender Sponge
3.5 out of 5 stars ; 13 reviews3.5(13)
$6.49
ULTA Beauty Collection Cheek Squad Cream Face Trio
4 colors
Only at Ulta
ULTA Beauty Collection

Cheek Squad Cream Face Trio
4.4 out of 5 stars ; 132 reviews4.4(132)
$16.00
ULTA Beauty Collection Dewy Glaze Setting Spray
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray
4.5 out of 5 stars ; 121 reviews4.5(121)
$12.00
ULTA Beauty Collection Solar Flare Lip Topper
4 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Lip Topper
4.3 out of 5 stars ; 25 reviews4.3(25)
$12.00
ULTA Beauty Collection Velvet Veil Minerals Powder Foundation
12 colors
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Powder Foundation
4.1 out of 5 stars ; 418 reviews4.1(418)
$16.00
ULTA Beauty Collection Jelly Bomb Lip Balm
5 colors
Only at Ulta
ULTA Beauty Collection

Jelly Bomb Lip Balm
4.8 out of 5 stars ; 53 reviews4.8(53)
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list price %1
ULTA Beauty Collection Lightweight Matte Finishing Powder
6 colors
Only at Ulta
ULTA Beauty Collection

Lightweight Matte Finishing Powder
4.3 out of 5 stars ; 191 reviews4.3(191)
$14.00
ULTA Beauty Collection Round Eyelash Curler
Only at Ulta
ULTA Beauty Collection

Round Eyelash Curler
3.4 out of 5 stars ; 9 reviews3.4(9)
$16.00
ULTA Beauty Collection Velvet Matte Lip Crayon
12 colors
Only at Ulta
ULTA Beauty Collection

Velvet Matte Lip Crayon
4.4 out of 5 stars ; 377 reviews4.4(377)
$12.00
ULTA Beauty Collection Lash Flash Tubing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Lash Flash Tubing Mascara
3.9 out of 5 stars ; 404 reviews3.9(404)
$11.00
ULTA Beauty Collection Coconut & Hyaluronic Acid Sheet Mask
Only at Ulta
ULTA Beauty Collection

Coconut & Hyaluronic Acid Sheet Mask
4.3 out of 5 stars ; 110 reviews4.3(110)
$3.50
ULTA Beauty Collection ULTAmate Lashes Mascara
4 colors
Only at Ulta
ULTA Beauty Collection

ULTAmate Lashes Mascara
3.7 out of 5 stars ; 286 reviews3.7(286)
$11.00
ULTA Beauty Collection 5ct. Assorted Blender Sponges
Only at Ulta
ULTA Beauty Collection

5ct. Assorted Blender Sponges
4.3 out of 5 stars ; 181 reviews4.3(181)
$17.99
ULTA Beauty Collection Axolotl Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Axolotl Bath Bomb Fizzer
4.3 out of 5 stars ; 7 reviews4.3(7)
$8.00
ULTA Beauty Collection Buffing Foundation Brush 108
Only at Ulta
ULTA Beauty Collection

Buffing Foundation Brush 108
3 out of 5 stars ; 5 reviews3(5)
$18.00
ULTA Beauty Collection Dewy Glaze Setting Spray Travel Size
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray Travel Size
4.6 out of 5 stars ; 36 reviews4.6(36)
$6.00
ULTA Beauty Collection Maximum Strength Acetone Nail Polish Remover
2 sizes
Only at Ulta
ULTA Beauty Collection

Maximum Strength Acetone Nail Polish Remover
4.6 out of 5 stars ; 605 reviews4.6(605)
$2.49 - $5.99