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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
PÜR Big Look Extreme Mascara with Argan Oil delivers dramatic volume and length. This nourishing formula conditions lashes while providing bold, clump-free definition.
Benefits
- Creates dramatic volume and length for eye-catching lashes
- Nourishing formula with Argan oil conditions lashes while you wear it
- Buildable formula allows for natural to extreme looks
- Doesn't flake, smudge or clump throughout wear
- Innovative clump-resistant brush design separates and coats every lash
- Helps strengthen lashes over time with continued use
- Suitable for sensitive eyes and contact lens wearers
Features
- Creates dramatic volume and length for eye-catching lashes
- Nourishing formula with Argan Oil conditions lashes while you wear it
- Buildable formula allows for natural to extreme looks
- Doesn't flake, smudge or clump throughout wear
- Innovative clump-resistant brush design separates and coats every lash
- Helps strengthen lashes over time with continued use
- Suitable for sensitive eyes and contact lens wearers
Key Ingredients
- Argan Oil helps condition and strengthen lashes over time
- Vitamin E protects lashes from environmental damage
- Panthenol (Pro-Vitamin B5) helps promote thicker, fuller lashes
- Nylon-12 attracts to each lash extending length for longer-looking lashes
- Natural plant waxes provide flexible hold without stiffness
- PETA-certified cruelty-free and vegan formula
- Enriched with nourishing ingredients for lash health
Starting at the base of lashes, wiggle the brush back and forth while sweeping upward to coat each lash from root to tip; apply multiple coats for more dramatic volume and length, waiting 30 seconds between applications for maximum impact without clumping.
Aqua, Glyceryl Stearate, Propylene Glycol, C18-36 Acid Triglyceride, PVP, Cetyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Nylon-12, Stearic Acid, VP/Eicosene Copolymer, Steareth-20, Copernica Cerifera (Carnauba) Wax, Aminomethyl Propanediol, Caprylyl Glycol, Argania Spinosa Kernel (Argan) Oil, Phenoxyethanol, Steareth-2, Xanthan Gum, Chlorphenesin. May Contain: Iron Oxides (CI 77499).
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Questions
Ask a QuestionQ&A
Showing 5 out of 5 Questions
- Q
Was the brush on this mascara changed?
- Asked by Amanda
- Verified Reply - Brand ExpertHello PUR Beauty! The BIG LOOK mascara wand is the same infamous lash lengthening wand with over 400+ bristles wrapping around that coats each lash with nourishing Argon Oil!Was this answer helpful to you
- Q
Is this vegan?
- Asked by Syd
- Verified Reply - Brand ExpertHello PUR Beauty! Yes! We are proud that Big Look Mascara is vegan!Was this answer helpful to you
- Q
is this paraben free?
- Asked by infetrion
- Verified Reply - Staff ExpertYes, Big Look Lengthening Mascara is paraben-free.Was this answer helpful to you
- Q
What is the difference between Big Blink and Big Look mascara?
- Asked by steelerlily
- Verified Reply - Staff ExpertBig Look is the same exact formula as Big Blink, just a different name!Was this answer helpful to you
- Q
Is this mascara cruelty free like the rest of the pur minerals line? If not, do they have one that is not tested on animals?
- Asked by Angelique
- Verified Reply - Staff ExpertPür Minerals is a cruelty-free company that never tests on animals.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 217Anytime
- 72Daytime
- 54Going Out
- 2None
- 1The applicator is one of the best!
Describe Yourself
- 147Classic Style
- 110Natural Style
- 27Trendy Style
- 1PUR VOLUME!
Most Helpful Positive Review
Delightful lashes!
PUR Big Look Lengthening Mascara with Argan Oil makes a huge difference in my lashes. My lashes look fuller and longer than ever before! This is a beautiful and long-lasting mascara that will make one fall in love with their lashes. The PUR Big Look Lengthening mascara with Argan Oil feels light on ...
Most Helpful Critical Review
5/10
I have been using the PUR Big Look Lengthening Mascara with Argan Oil for a week now. I love this brand and their commitment to clean and pure beauty products that work. I found this mascara to be nicely pigmented and dark black. It was also a great texture that was not to thin or too thick to build...
509 results
My Go-To for Bold, Defined Lashes
Verified Reviewer
Reviewed at
I've tried a lot of mascaras, but the PUR Big Look Lengthening Mascara with Argan Oil has really earned a permanent spot in my makeup bag. The first thing I noticed was how smooth the application was—no clumps, no flaking, just clean definition. The wand grabs every lash and separates them beautifully, making my eyes look wide and awake. I love that it's infused with argan oil—it feels nourishing and doesn't make my lashes feel stiff or dry by the end of the day. Instead of flaking off or smudging, it stays put while still being easy to remove with my usual cleanser. What I appreciate most is how buildable it is. One coat gives me a natural, polished look for daytime, and with a few extra swipes I get bold, voluminous lashes that hold a curl for hours. If you're looking for a lengthening mascara that also feels gentle and conditioning, this is it. Highly recommend.
Love this mascara
Verified Buyer
Reviewed at
The PUR Big Look Lengthening Mascara with Argan Oil has become a staple in my makeup routine. I love how its argan oil-infused formula keeps my lashes soft and hydrated throughout the day, unlike other mascaras that can feel stiff or flaky. The tapered wand makes it effortless to coat every lash, even the tiny ones in the corners, and it layers beautifully without clumping for a fluttery, lengthened look. While it delivers impressive length and definition, I find it more suited for a natural, everyday vibe rather than a super dramatic, voluminous finish—which I personally prefer. Plus, it's so easy to remove, which makes my nighttime routine a breeze!
Too much effort to achieve any length
Verified Reviewer
Reviewed at
I received this product for promotional purposes in exchange for my honest review. I tested the PÜR Big Look Lengthening Mascara for several days, and unfortunately, it didn't deliver as I had hoped. The light pink packaging and tube are aesthetically pleasing, but removing the wand was surprisingly difficult—it's very tight, and a few times mascara splattered onto my counter. Replacing the wand was just as tricky. Application was smooth, and the mascara glided through my lashes with minimal effort, but it barely deposited any product. I found myself applying five coats each day just to see any noticeable length, which felt time-consuming and disappointing. I was hoping for more impact in two or three coats. That said, there were two standout positives: even with multiple coats, it never clumped, and the brush did an excellent job separating my lashes. For that reason, it wasn't a total miss—but it didn't quite meet my expectations either.
Luscious lashes
Verified Buyer
Reviewed at
I have been using this mascara for a week and let me tell you. If you're tired of clumpy lashes and ready for next-level volume, the PÜR Mascara Miracle is a total must-have! 💫 I've been using it nonstop and I'm OBSESSED. The formula is really creamy and enriched with Argan Oil, so it actually nourishes my lashes while giving them insane length and rich, bold color. The wand, it's absolutely amazing. It is smooth, It grabs even the tiniest lashes in the inner corners which is something that I tend to struggle with when it comes to wands and formulas, and does not flake, it does not clump, it is just smooth, fluttery perfection. 🖤 Whether you're doing one coat or building it up, it stays glossy and soft all day. Trust me, this one's a lash game-changer! #NoClumps #LashGoals #PURBeauty "This product was provided for promotional purposes in exchange for my honest review,"
lengthening
Verified Reviewer
Reviewed at
I received the PUR mascara just a week ago and haven't stopped using it since day one! I own quite a few popular mascaras, but this one is pure magic. My lashes are naturally short, and yet this mascara makes them look full and defined—like I actually have great lashes! I'm genuinely impressed and happy with the results. This mascara was sent to me for promotional purposes, but I'll definitely be repurchasing it once I run out.
