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PÜR Fully Charged Mascara Primer Powered by Magnetic Technology #1
PÜR Fully Charged Mascara Primer Powered by Magnetic Technology #1

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PÜR Fully Charged Mascara Primer Powered by Magnetic Technology

Sale|Item 2523941

sale price $15.40regularly $22.00
Size:0.44 oz
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Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Give Back

PÜR Fully Charged Mascara Primer Powered by Magnetic Technology adds a sheer layer under mascara to boost volume, length & hold lash curl while delivering lash-nourishing ingredients.

Details

Benefits

  • Coats lashes with lash-loving, conditioning ingredients to increase the appearance of healthier, longer-looking lashes.
  • Adds volume and curl for added definition.
  • Creamy mascara formula creates the perfect base, enhancing the overall performance of mascara.

Key Ingredients

  • Carnauba Wax separates and sets each lash for all day length, volume, and curl, creating the perfect mascara primer for your mascara for maximum product performance.
  • Vitamin B5, also known as Panthenol, nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
  • Rich in Sunflower Seed Oil, a lightweight, hydrating oil that nourishes eyelashes and soothes skin.
  • Together, Vitamin B5 and Sunflower Seed Oil condition dry, brittle lashes resulting in fuller, longer-looking lashes.

Formulated Without

  • Aluminum
  • Animal Derived Ingredients
  • Formaldehyde
  • Gluten
  • Lead
  • Mineral Oil
  • Parabens
  • Paraffin
  • Petrolatum
  • Phthalate
  • Silicones
  • Sulfates
  • Talc

How To Use

First apply a coat of Fully Charged primer to top and bottom lashes and allow to dry. Then apply one to two coats of Fully Charged Mascara to top and bottom lashes to achieve a dramatic lash look.

Ingredients

Aqua, Glyceryl Stearate, C18-36 Acid Triglyceride, VP/Methacrylamide/Vinyl Imidazole Copolymer, Cetyl Palmitate, Stearic Acid, Propandiol, Steareth-20, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, PVP, Steareth-2, Phenoxyethanol, Polyquatrinum-10, Phospholipids, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Dipropylene Glycol, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Aminomethyl Propanol, Caprylyl Glycol, Chlorophensin, Disodium EDTA.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Review Snapshot

by PowerReviews

95 ReviewsWrite a Review
92%
of respondents would recommend this to a friend
Ratings Distribution
Pros
27Adds Volume
26Applies Evenly
25Defines & Separates
25Lengthens
23Doesn't Clump
Cons
1I use it sparingly to not clump or make too long
1Dries Out Quickly
1Flakes
1Sticky Texture
Best Uses
25Anytime
12Daytime
12Going Out
1Upper lashes but sometimes lower too
1All the time
Describe Yourself
12Trendy Style
10Classic Style
6Natural Style
1I'm a middle aged women and I use make-up daily.
1Love make up
Most Helpful Positive Review
My new favorite primer! Works well!

First of all, Fully Charged is one of my all time favorite mascaras! It separates like no other, and I like it so much better than Better than Sex mascara. It doesn't clump as much as Too Faced. I got this duo set over Christmas with this primer, and can I say, WOW! It makes such a difference!...

Versus
Most Helpful Critical Review
Just okay

To me, this product was just okay. It did what it is supposed to do, but it also didn't make much of a difference to me. My regular mascara works just as well without it. It was just an extra step, that didn't seem extremely necessary. I even waited a couple of minutes to make sure the mascara prime...

95 results

Looks great and lasts all day

Submitted 1 month ago

By Sabine

From Portage Michigan

I generally like this fully charged by PÜR but I'm having a little trouble with it clumping up when applying. I think the magnetic technology behind it is absolutely mind-blowing tough. Once applied (and clumps removed), I really like it - it adds volume and lasts nicely all day.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Just okay

Submitted 1 month ago

By Jas

From Bakersfield, CA

To me, this product was just okay. It did what it is supposed to do, but it also didn't make much of a difference to me. My regular mascara works just as well without it. It was just an extra step, that didn't seem extremely necessary. I even waited a couple of minutes to make sure the mascara primer was dried before going in with my mascara, so it was just more time in my routine. I included a picture of my lashes before any product, with just the primer on, and then with mascara on top of the primer.

User submitted media 1 of 4
Lashes with the primer and mascara
User submitted media 2 of 4
Lashes before any product
User submitted media 3 of 4
Lashes after just primer
User submitted media 4 of 4
Mascara primer

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Amazing primer

Submitted 1 month ago

By Nancy

From New York

Such an awesome primer. Most primers are placebo effects but this actually works! I use this and L'Oréal telescopic and my lashes don't fall down they last all day until i take them off! Obsessed!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Worth it for longer and fuller lashes

Submitted 2 months ago

By Rehnuma

From Chicago, IL

This mascara primer makes my lashes look fuller when I apply it. The ingredients in this product make me feel comfortable when applying on my eyelashes. I think this product is worth it because it makes my lashes look much better than just using regular mascara.

User submitted media 1 of 2
User submitted media 2 of 2

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great!!

Submitted 2 months ago

By 

From Arizona

This product was amazing!!! I wore mascara to clinical for the first time in awhile, since it usually falls and looks horrible. It helped my lashes stay up and look great even when I got home. I only do 4 stars due to the fact that I have no experience with primers and have nothing to compare it to :))

Bottom Line Yes, I would recommend to a friend

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