Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
PÜR Fully Charged Mascara Primer Powered by Magnetic Technology adds a sheer layer under mascara to boost volume, length & hold lash curl while delivering lash-nourishing ingredients.
Benefits
- Coats lashes with lash-loving, conditioning ingredients to increase the appearance of healthier, longer-looking lashes.
- Adds volume and curl for added definition.
- Creamy mascara formula creates the perfect base, enhancing the overall performance of mascara.
Key Ingredients
- Carnauba Wax separates and sets each lash for all day length, volume, and curl, creating the perfect mascara primer for your mascara for maximum product performance.
- Vitamin B5, also known as Panthenol, nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
- Rich in Sunflower Seed Oil, a lightweight, hydrating oil that nourishes eyelashes and soothes skin.
- Together, Vitamin B5 and Sunflower Seed Oil condition dry, brittle lashes resulting in fuller, longer-looking lashes.
Formulated Without
- Aluminum
- Animal Derived Ingredients
- Formaldehyde
- Gluten
- Lead
- Mineral Oil
- Parabens
- Paraffin
- Petrolatum
- Phthalate
- Silicones
- Sulfates
- Talc
First apply a coat of Fully Charged primer to top and bottom lashes and allow to dry. Then apply one to two coats of Fully Charged Mascara to top and bottom lashes to achieve a dramatic lash look.
Aqua, Glyceryl Stearate, C18-36 Acid Triglyceride, VP/Methacrylamide/Vinyl Imidazole Copolymer, Cetyl Palmitate, Stearic Acid, Propandiol, Steareth-20, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, PVP, Steareth-2, Phenoxyethanol, Polyquatrinum-10, Phospholipids, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Dipropylene Glycol, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Aminomethyl Propanol, Caprylyl Glycol, Chlorophensin, Disodium EDTA.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 25Anytime
- 12Daytime
- 12Going Out
- 1Upper lashes but sometimes lower too
- 1All the time
Describe Yourself
- 12Trendy Style
- 10Classic Style
- 6Natural Style
- 1I'm a middle aged women and I use make-up daily.
- 1Love make up
Most Helpful Positive Review
My new favorite primer! Works well!
First of all, Fully Charged is one of my all time favorite mascaras! It separates like no other, and I like it so much better than Better than Sex mascara. It doesn't clump as much as Too Faced. I got this duo set over Christmas with this primer, and can I say, WOW! It makes such a difference!...
Most Helpful Critical Review
Just okay
To me, this product was just okay. It did what it is supposed to do, but it also didn't make much of a difference to me. My regular mascara works just as well without it. It was just an extra step, that didn't seem extremely necessary. I even waited a couple of minutes to make sure the mascara prime...
95 results
Looks great and lasts all day
I generally like this fully charged by PÜR but I'm having a little trouble with it clumping up when applying. I think the magnetic technology behind it is absolutely mind-blowing tough. Once applied (and clumps removed), I really like it - it adds volume and lasts nicely all day.

Just okay
To me, this product was just okay. It did what it is supposed to do, but it also didn't make much of a difference to me. My regular mascara works just as well without it. It was just an extra step, that didn't seem extremely necessary. I even waited a couple of minutes to make sure the mascara primer was dried before going in with my mascara, so it was just more time in my routine. I included a picture of my lashes before any product, with just the primer on, and then with mascara on top of the primer.




Amazing primer
Such an awesome primer. Most primers are placebo effects but this actually works! I use this and L'Oréal telescopic and my lashes don't fall down they last all day until i take them off! Obsessed!
Worth it for longer and fuller lashes
This mascara primer makes my lashes look fuller when I apply it. The ingredients in this product make me feel comfortable when applying on my eyelashes. I think this product is worth it because it makes my lashes look much better than just using regular mascara.


Great!!
This product was amazing!!! I wore mascara to clinical for the first time in awhile, since it usually falls and looks horrible. It helped my lashes stay up and look great even when I got home. I only do 4 stars due to the fact that I have no experience with primers and have nothing to compare it to :))