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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.
Benefits
- Available in Black
- Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
- Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
- Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
- Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
- 98% instantly amplified lashes*
- 93% said lashes retained their curl well*
- 90% experienced no flaking*
- 93% experienced no smudging*
- 100% said the mascara was easy to remove*
- *Based on an in-house perception study
- PÜR: Clean, skincare-infused beauty for all
Key Ingredients
- A powerful blend of Biotin and Peptides
- Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
- Carnauba Wax
- Separates and sets each lash for all day length, volume, and curl.
- Vitamin B5, also known as Panthenol
- Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral Oil
- Parabens
- Phthalate
Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.
AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Daily use
Describe Yourself
- 1Warehouse work and delivery driver
- 130s
- 1Daily makeup wearer - Natural look
- 1Fair skin
Most Helpful Positive Review
Mascara powered by magnetic technology.
I recently got this 13 ml tube of PÜR - Fully Charged Mascara Powered by Magnetic Technology in the shade of black, and I am mostly happy with it. I followed the instructions which said to place the brush wand at the base of the lashes and hold for a few seconds then wiggle it back and forth to bui...
Most Helpful Critical Review
Fully charged mascara
This product is very thick and clumpy on the brush and lashes it does not go on well is flaky and dry once applied I would not recommend this product. The container says mascara powered by magnetic technology. So I'm not sure what ingredients are in it.
1906 results
Does Nothing
I tried putting on 5 coats & it did nothing. worse mascara ever. what did go on my lashes my husband noticed flecks under my eyes 2 hrs later. ugh! 3x I tried this in 3 different years only because it came in a Ulta Beauty set. glad I didn't buy it by itself. sad because I love their selfie foundation, that I'd give a 5 star review.
on the NO list
maybe it's the product they shipped to me but I did not like it. the mascara product seemed dry and applying it to my lashes was very clumpy. and when I had applied some on my bottom lashes, the product transferred to my under eyes and concealer. Definitely not getting this again.
Formula change?
This used to come in a matte tube and it was glorious. Lasted all day and didn't budge. Now it comes in a glossy tube and it's trash. It smudges under my eyes after just 3 hours. I'm not sure if the formula changed or what.
Disappointed
Bought this product on a deal since it is expensive regular price. Unfortunately it smudged by mid day! Wont be buying this again.
The Best I Have Ever Used
I have had such a hard time finding a mascara that doesn't clump. This mascara is the best I have had in the past 20 years. I have tried so many different brands inexpensive to expensive and could not find one that stays on and doesn't flake off under my eyes. This is a keeper. I will continue to buy this mascara. My daughter uses this brand also. She thinks it is great too. She told me I needed to get some. So glad I did!