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PÜRFully Charged Mascara Powered by Magnetic Technology
Item 2578597
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.
Details
Benefits
- Available in Black
- Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
- Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
- Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
- Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
- 98% instantly amplified lashes*
- 93% said lashes retained their curl well*
- 90% experienced no flaking*
- 93% experienced no smudging*
- 100% said the mascara was easy to remove*
- *Based on an in-house perception study
- PÜR: Clean, skincare-infused beauty for all
Key Ingredients
- A powerful blend of Biotin and Peptides
- Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
- Carnauba Wax
- Separates and sets each lash for all day length, volume, and curl.
- Vitamin B5, also known as Panthenol
- Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral Oil
- Parabens
- Phthalate
How To Use
Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Pro Tip: To help prevent drying out the mascara, do not pump wand. Replace every 3 months.
Ingredients
AQUA/WATER/EAU, ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER, ALCOHOL, GLYCERYL STEARATE SE, PALMITIC ACID, ISOHEXADECANE, NYLON-12, STEARIC ACID, BEHENYL BEHENATE, POLYBUTENE, PVP, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, GLYCERIN, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYETHYLCELLULOSE, DISODIUM EDTA, CAPRYLYL GLYCOL, SODIUM ACETATE, ISOPROPYL ALCOHOL, IRON OXIDE BLACK (CI 77499).
Shipping & Coupon Restrictions
This brand is excluded from most Ulta Beauty coupons.