Diamond & Platinum: Get FREE SHIPPING on Beauty Steals®

Use the following zoom and pan buttons to control the image that follows them

Prime Prometics PrimeLash Mascara #1
Prime Prometics PrimeLash Mascara #1

 PrimeLash Mascara

Online only

$28.00

or

    Size:1.13 oz

    Pickup and delivery options

    In stock and ready to ship

    Fulfilled by

    Details

    Benefits

    • Instant 5x Length & Volume – Enhances the appearance of longer, fuller-looking lashes with buildable definition and lift.
    • Designed for Sparse Mature Lashes – Precision wand grips and separates even tiny lashes for defined, fanned-out results.
    • No Clumps or Smudging – Smooth formula delivers clean definition without flaking, smearing, or panda eyes.
    • Comfortable All-Day Wear – Lightweight texture stays flexible without feeling stiff or heavy.
    • Supports Healthier-Looking Lashes – Ingredients that condition lashes and help reduce dryness and breakage.
    • Gentle on Sensitive Eyes – pH-balanced, hypoallergenic formula created for delicate mature eyes.
    • Water-Resistant Performance – Long-wearing formula holds up throughout the day while remaining comfortable to wear.

    Key Ingredients

    • Natural Wax Blend: Adds smooth, buildable volume while maintaining lash flexibility and preventing breakage.
    • Conditioning Lash Complex: Nourishes and supports healthier-looking lashes with continued use.
    • Water-Resistant Polymers: Help maintain lift, definition, and long-lasting wear.

    Item 77013742

    How To Use

    For Best Results:

    • Start at the base of lashes and sweep upward from root to tip.
    • Use the precision wand to coat and separate even the smallest lashes.
    • Apply additional layers for more volume and dramatic length.
    • Use the wand tip to define corner and lower lashes.
    • Allow each coat to dry slightly before layering for best separation and lift.

    Ingredients

    Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, CI 77499, CI 77891, Triethanolamine, Squalane, Aluminum Hydroxide, Hydroxyethyl Cellulose, Barium Sulfate, Methylparaben, Propylparaben, Parfum, Rosin, CI 77007, CI 45410

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    Prime Prometics

    PrimeLash Mascara

    Color

    Mulberry

    4.6(3598)
    $28.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Step 2

    Step 3

    Current Product

    Prime Prometics

    PrimeLash Mascara

    Color:

    Mulberry

    4.6(3598)
    $28.00

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    3598 ReviewsWrite a Review
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    I may have found the holy grail of mascaras!

    I'm a terrible mascara snob who's wasted way too much money in search of the perfect mascara that provides high color payoff, full volume, and long length with zero clumps, smudging, or flaking. Most recently I've been enjoying L'oreal Paris' Paradise Big Deal because it's affordable and has a gre...

    Versus
    Most Helpful Critical Review
    Prime lash mascara

    My experience with this mascara wasn't what I had hoped for but it's mostly my frustration with the results. I am under treatment for cancer and lost my all my hair, eyebrows even eyelashes. My hair started growing back but my face was "invisible". My eyebrows and eyelashes are growing back slowly b...

    3598 results

    Mulberry Mascara

    Submitted 4 days ago

    By LW

    From Virginia

    Terrible! Save, save, save your money! Mascara clumps, your eyelashes stick together wearing it! So disappointed

    Was this review helpful to you?
    Not mulberry. Just black.

    Submitted 6 days ago

    By Ladymina8

    From Ohio

    I wore it for a week hoping the purple mulberry color would eventually show itself. It did not. Extremely disappointing.

    Was this review helpful to you?
    Does not work

    Submitted 12 days ago

    By Blue eyes

    From Michigan

    I was looking forward to this mascara and was very disappointed. It barely went on. I also tried using a primer, again it did.not work. My 12.00 mascara works better.

    Was this review helpful to you?
    My fave mascara right now!!

    Submitted 1 month ago

    By Lexi

    From Phoenix, AZ

    I've been using this mascara for at least three months and i love it!!! My mom bought it for herself in the shade mulberry but she has short sparse lashes and it didnt give her the lift she needed so she gave me hers and i fell in love. I have long somewhat dense lashes and this mascara is perfect for mine. With other mascaras, my lashes will begin to droop even if i curled them before applying and will easily clump together. I've tried going back to using lash paradise by loreal or better than sex by too faced, but nothing has compared to this one. It's my favorite mascara for my day to day makeup. It's not a high impact voluminous mascara, but it is perfect for someone that prefers a slightly more natural my lashes but better look. The shade mulberry is perfect for me because it makes my blue eyes pop and looks more natural against my pale skin and brown hair. I wish i could put photos on this review for proof but since i cant you'll just have to take my word for it:)

    Was this review helpful to you?
    Save your money it clumps and dries out after 2 weeks

    Submitted 2 months ago

    By Sandy

    From Leonard, MI

    I wanted to love this mascara, in fact the first 2 weeks I did love it. Then it happened, it got a little dry, applying it was not as smooth. The flakes started, I kept using the mascara for a couple more weeks, same thing, ended up tossing it.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?