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Prime Prometics PrimeLash Mascara #1
Prime Prometics PrimeLash Mascara #1

 PrimeLash Mascara

Online only

  • 121 people have viewed this in the last 3 hours

$28.00

or

    Size:1.13 oz

    Pickup and delivery options

    In stock and ready to ship

    Fulfilled by

    Details

    Benefits

    • Instant 5x Length & Volume – Enhances the appearance of longer, fuller-looking lashes with buildable definition and lift.
    • Designed for Sparse Mature Lashes – Precision wand grips and separates even tiny lashes for defined, fanned-out results.
    • No Clumps or Smudging – Smooth formula delivers clean definition without flaking, smearing, or panda eyes.
    • Comfortable All-Day Wear – Lightweight texture stays flexible without feeling stiff or heavy.
    • Supports Healthier-Looking Lashes – Ingredients that condition lashes and help reduce dryness and breakage.
    • Gentle on Sensitive Eyes – pH-balanced, hypoallergenic formula created for delicate mature eyes.
    • Water-Resistant Performance – Long-wearing formula holds up throughout the day while remaining comfortable to wear.

    Key Ingredients

    • Natural Wax Blend: Adds smooth, buildable volume while maintaining lash flexibility and preventing breakage.
    • Conditioning Lash Complex: Nourishes and supports healthier-looking lashes with continued use.
    • Water-Resistant Polymers: Help maintain lift, definition, and long-lasting wear.

    Item 77013745

    How To Use

    For Best Results:

    • Start at the base of lashes and sweep upward from root to tip.
    • Use the precision wand to coat and separate even the smallest lashes.
    • Apply additional layers for more volume and dramatic length.
    • Use the wand tip to define corner and lower lashes.
    • Allow each coat to dry slightly before layering for best separation and lift.

    Ingredients

    Aqua (Water), Beeswax, Copernicia Cerifera (Carnauba) Wax, Acrylates Copolymer, Propylene Glycol, Palmitic Acid, Stearic Acid, Polysorbate 80, Polyisobutene, Triethanolamine, Phenoxyethanol, VP/Eicosene Copolymer, Lauric/Myristic/Palmitic/Stearic Glycerides, Glyceryl Stearate, Caprylyl Glycol, Ethylhexylglycerin, Glycerin, CI 77499, CI 77891, CI 77742

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Current Product

    Prime Prometics

    PrimeLash Mascara

    Color:

    Smoky

    4.6(3595)
    $28.00

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    Review Snapshot

    by PowerReviews

    3595 ReviewsWrite a Review
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    I may have found the holy grail of mascaras!

    I'm a terrible mascara snob who's wasted way too much money in search of the perfect mascara that provides high color payoff, full volume, and long length with zero clumps, smudging, or flaking. Most recently I've been enjoying L'oreal Paris' Paradise Big Deal because it's affordable and has a gre...

    Versus
    Most Helpful Critical Review
    Prime lash mascara

    My experience with this mascara wasn't what I had hoped for but it's mostly my frustration with the results. I am under treatment for cancer and lost my all my hair, eyebrows even eyelashes. My hair started growing back but my face was "invisible". My eyebrows and eyelashes are growing back slowly b...

    3595 results

    My fave mascara right now!!

    Submitted 23 days ago

    By Lexi

    From Phoenix, AZ

    I've been using this mascara for at least three months and i love it!!! My mom bought it for herself in the shade mulberry but she has short sparse lashes and it didnt give her the lift she needed so she gave me hers and i fell in love. I have long somewhat dense lashes and this mascara is perfect for mine. With other mascaras, my lashes will begin to droop even if i curled them before applying and will easily clump together. I've tried going back to using lash paradise by loreal or better than sex by too faced, but nothing has compared to this one. It's my favorite mascara for my day to day makeup. It's not a high impact voluminous mascara, but it is perfect for someone that prefers a slightly more natural my lashes but better look. The shade mulberry is perfect for me because it makes my blue eyes pop and looks more natural against my pale skin and brown hair. I wish i could put photos on this review for proof but since i cant you'll just have to take my word for it:)

    Was this review helpful to you?
    Save your money it clumps and dries out after 2 weeks

    Submitted 26 days ago

    By Sandy

    From Leonard, MI

    I wanted to love this mascara, in fact the first 2 weeks I did love it. Then it happened, it got a little dry, applying it was not as smooth. The flakes started, I kept using the mascara for a couple more weeks, same thing, ended up tossing it.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Really surprised!

    Submitted 28 days ago

    By Toni

    From Indiana

    I have used Lancome Definicils mascara for years. Nothing compared, until now. This mascara actually does lengthen and separate my lashes. I don't even need a second coat! I had to use the Lancome lash primer prior to using the Definicils mascara to get this effect. Less time, less product, less money. A win-win-win!

    Was this review helpful to you?
    New user

    Submitted 1 month ago

    By Rita G.

    From USA

    Verified Buyer

    Reviewed at

    Prime Prometics - Syndication Only

    Hard to apply, very dry

    Was this review helpful to you?
    Tried the Mulberry mascara

    Submitted 1 month ago

    By MARILYN C.

    From USA

    Verified Buyer

    Reviewed at

    Prime Prometics - Syndication Only

    So far I like the mascara and the ease of application and LOVE the color. It is subtle but striking. My only reservation is about the wand itself, it seems a little fragile and I fear it might break. To be clear that hasn't happened and may never so would not prevent me from ordering again. I recommend this product.

    Was this review helpful to you?