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Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Matrix Color Obsessed Shampoo for color care. Gently cleanness away dulling residue as it renews moisture and helps strengthen porous hair, protects against fading, and extends the life of color vibrancy. This clarifying shampoo also refreshes root lift and volumizes hair.
Benefits
- Protects against color fading
- Helps strengthen porous hair
- Extends the life of color vibrancy
- Gently cleanses residue that dulls hair color and renews moisture
Features
- Antioxidants to protect against environmental aggressors
Research Results
- Color-Protection Up to 32 washes*
- *With Color Obsessed System vs a non-conditioning shampoo
Apply to damp hair. Lather. Rinse. Follow with Color Obsessed Conditioner. In case of contact with eyes, rinse them immediately.
Aqua / Water / Eau, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Dimethicone, Parfum / Fragrance, Sodium Benzoate, Hexylene Glycol, Cocamide Mipa, Salicylic Acid, Carbomer, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Linalool, Benzyl Salicylate, Limonene, Butylphenyl Methylpropional, Hexyl Cinnamal, Citronellol, Benzyl Alcohol, Alpha-Isomethyl Ionone, Methyl Cocoate, Sodium Cocoate, Sodium Hydroxide, Citric Acid.
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Questions
Ask a QuestionQ&A
Showing 5 out of 38 Questions
- Q
sulfite free?
- Asked by Jill
- Official Answer By Matrix - Brand EngageHi there! We appreciate you reaching out about Color Obsessed Shampoo. This shampoo does not claim to be sulfate free. The ingredients also can always be found listed on the product itself. We hope this helps!Was this answer helpful to you
- Q
Is this ok to use on red hair?
- Asked by Esme
- Official Answer By Matrix - Brand EngageHello there Esme, thank you for inquiring about Matrix Color Obsessed Shampoo. This product is suitable for all hair colors, including red hair. We hope this information is helpful!Was this answer helpful to you
- Q
Why can't I purchase Color Obsessed 33.8 ounce at Ulta? Is it available?
- Asked by D
- Official Answer By Matrix - Brand EngageHello D, thank you for asking about Matrix Color Obsessed Shampoo. The liter (33.8oz) is currently out of stock. Unfortunately at this time, we do not have an ETA for restocking. We apologize for the inconvenience.Was this answer helpful to you
- Q
What does it smell like?
- Asked by Dls
- Official Answer By Matrix - Brand EngageHi, thanks for your question. Color Obsessed Shampoo contains Top notes of Orange, Pineapple, Melon, Middle notes of Jasmine, Lily and Rose, and Bottom notes of Sandlewood,Amber, Musk.Was this answer helpful to you
- Q
Why do they use ingredients that are listed as possible cancer causing?
- Asked by Sandtr
- Official Answer By Matrix - Brand EngageHello! Thank you for giving us the opportunity to answer your questions about the safety of our products. The L'Oréal Group, which includes Matrix, is committed to upholding the highest standards of safety for all the products it makes and sells. For over 100 years, we have adhered to the most rigorous standards for product safety so that our consumers can purchase and use our products with complete confidence. All the brands of the L'Oréal Group are in full compliance with the requirements for safety in the more than 130 countries in which our products are sold, as well as with FDA regulations and the European Union Cosmetic Regulations. Every product formulation that the L'Oréal Group manufactures for its brands is screened and tested for safety before it is marketed to consumers. The L'Oréal Group confidently and proudly stands behind each and every product that we sell, and we pledge that we will always uphold the highest standards of safety for our consumers around the world.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 1530 Minutes
- 1010 Minutes
- 31+ Hour
Best Uses
- 127Daily Use
- 46Thick Hair
- 37Fine Hair
- 30Oily Hair
- 29Curly Hair
Describe Yourself
- 89Beauty Conscious
- 44Survivalist / Minimalist
- 32Product Junkie
- 18Budget Shopper
- 9Minimalist
Hair Type
- 99Straight Hair
- 87Wavy Hair
- 11Very Curly Hair
Most Helpful Positive Review
Wonderful Wonderful Wonderful
I asked my hair dresser for something that would help calm my color-treated frizzies. This is the bomb. My hair is like silk after washing and drying (I also use the conditioner and the leave-in solution). I read the other reviews from a year ago, and wonder if Matrix revamped the formula.
Most Helpful Critical Review
Color Care Shampoo
I have LOVED the Solutionist So Bright and my hair salon Promised the total results was the same... IT IS NOTHING LIKE SO BRIGHT!!! I'm so disappointed, my hair feels like Straw after shampooing. I get Frizz and I just hate this shampoo!
510 results
I miss keep me vivid!!
This is definitely not what I expected, ive been ising keep me vivid for years and absolutely loved it! This new stuff feels cheap, didnt lather well for me and left my hair tangled. The conditioner left a slimy feeling on my skin when i rinsed my hair. Do not recommend, please bring back keep me vivid!!
I already bought this again
Hair Type Wavy Hair
Best shampoo ever color stays for long time plus leaves my hair super soft and smells great 👍
Dried out my hair
Hair Type Wavy Hair
Dried out my hair
Dried my head out
Hair Type Straight Hair
I bought this shampoo because my stylist recommended it to me and it worked great for the a few months. I bought a second bottle and 2 washes in and my scalp is so itchy and my hair feels like straw and so so dry. I switched back to Redken and I haven't had any problems.
Shrinkflation Strikes Again
I used to love this shampoo. The scent is great and it really leaves your hair feeling soft and strong. However, my newest bottle (late 2024) has a very stark difference in consistency. The shampoo I'm used to is thicker, but this new bottle is watery and runny. It's obvious the formula has changed to include more water and less actual product. Like many other brands it seems they are adjusting the ingredients to allow for more profit with less product. It's unfortunate because for the price I would expect better results. Even the cheapest shampoos aren't this runny. I hope the brand reverses course and provides customers with the quality they expect.