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Pale Nude ShimmerIn stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
Urban Decay Sin Shimmer Eyeshadow Primer Potion is a pale shimmer eyelid primer that ensures vibrant, crease-free eyeshadow looks that are long-lasting up to 24 hours.
Benefits
- This shimmery, creamy eyelid primer dries with a touch of sparkle to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
- Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
Features
- Paraben-free
- Vegan
- Cruelty-free
• For long-lasting wear, apply just a touch before your eyeshadow for crease-free, 24-hour staying power.
• Mix with your favorite shadow for crease-free, custom cream shades.
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
I bought & use the Eden version of this mainly to min the crease you get from undereye concealers, which it seems to work for that & prime the eyeshadows I wear, but I'm interested in this one, but not to sure if the shimmer will illuminate my undereye wrinkles even more, or work just as well as the Eden?
- Asked by Nessa
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for asking about Urban Decay Sin Eyeshadow Primer Potion - Pale Nude Shimmer! We would recommend that you try out our Eyeshadow Primer Potion Anti-Aging. This eyeshadow primer measurably improves the signs of aging over time leaving your eyelids visibly smoother making for the ultimate prep step for perfect eyeshadow application. Formulated with polymer technology, this beauty essential serves as the perfect eye makeup base for long-lasting and crease free eyeshadow and eyeliner makeup looks. We hope that you try it out soon.Was this answer helpful to you
- Q
Is the primer gluten free?
- Asked by Summer
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your interest in our Sin Eyeshadow Primer Potion. This is a pale shimmer eyelid primer that ensures vibrant, crease-free eyeshadow looks that last up to 24 hours. Please note that this product is paraben-free, Vegan, and Cruelty-free. We hope this helps!Was this answer helpful to you
- Q
WHAT'S THE DIFFERENCE BETWEEN SIN AND MINOR SIN EYESHADOW PRIMER POTION?
- Asked by SKIMOM
- Official Answer By Urban Decay - Brand EngageHey there! Thanks for reaching out. We have 4 shades in our Eyeshadow Primer Potion. Original, Eden, Sin and Caffeine. You can use our virtual try on feature to try on the shades!Was this answer helpful to you
- Q
Can this be used by itself to correct discoloration on eyelids?
- Asked by Fancy216
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for contacting Urban Decay. We recommend to apply just a touch of this formula before your shadow for more vibrant color and crease-free, all-day staying power. Mix with your favorite eyeshadow or 24/7 Glide-On Eye Pencil for crease-free, custom cream shadows and liners. to correct discoloration on the eyelids, check out our Stay Naked Correcting Concealer. Use this flexible, second-skin matte finish concealer for just about anything, from covering an imperfection to highlighting a cheekbone. We hope this information helps!Was this answer helpful to you
- Q
What is the difference between this and the original primer?
- Asked by Pfabs
- Official Answer By Urban Decay - Brand EngageHey there! Our Original Eyeshadow Primer Potion is a nude color that dries down translucent. In contrast our sin version has a pale nude shimmer finish. These are both a creamy eye primer that keeps your eyeshadow crease-free, your eye color vibrant, and your application smoothWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 68Everyday
- 43Going Out
- 21Travel
- 15Sensitive Eyes
- 1Every day use
Describe Yourself
- 41Natural Style
- 24Classic Style
- 11Trendy Style
- 1Every Day Makeup Wearer
- 1Makeup Enthusiast
Most Helpful Positive Review
I just love this product!
I have always used a base to my lids and have had a hard time finding one that lasts all day. Also needed a product that didn't dry out as I wear it making my eyes look creapy. This product stays smooth all day helping my eyes stay bright and look younger!
Most Helpful Critical Review
New Applicator is Horrible
I have been a huge fan of UD's Eyeshadow Primer Potion in Sin for a long time. But The new applicator is horrible. I liked when it was just a squeeze tube. The wand is too thin and awkward and it takes several attempts to get enough product across my eyelid.
164 results
Urban decay sin primer
Love, love, love this product! Used with virgin urban decay eyeshadow its perfection
Very shimmery
I have received this product for free for my personal opinion. Product is very shimmery than I thought. I don't know how this is supposed to work on your island, but I'm gonna use it as a highlighter on my face as I put it on my eyelid like it says as a eyelash or eyelid highlighter, but it has really good highlight and I think I work really well for me. I'm just gonna use it cause it's really pigmentedbut yeah other than that it's fine.
The best!
This is my favorite eyeshadow. I'm not sure why this isn't sold in stores.
Love it
This is those kind of products that become an essential. I been using it for 15 years. I love it
Perfect eyeshadow primer
The staying power of this eyeshadow primer is too notch! Love the champagne shimmer color too! Would recommend!