Eyes

View all

Glamnetic Magnetic Eyeliner Pen
2 colors
Only at Ulta
Glamnetic

Magnetic Eyeliner Pen
2.3 out of 5 stars ; 20 reviews2.3(20)
$28.00
Free Gift with purchase
CoverGirl Lash Blast Supercloud Mascara
2 colors
CoverGirl

Lash Blast Supercloud Mascara
4.5 out of 5 stars ; 809 reviews4.5(809)
$12.99 - $13.99
Free Gift with purchase
Rabanne Famous Mascara
2 sizes
Only at Ulta
Rabanne

Famous Mascara
4.4 out of 5 stars ; 240 reviews4.4(240)
$16.00 - $29.00
Free Gift with purchase
+2 offers
Essence Super Fine Liner Pen
Essence

Super Fine Liner Pen
3.2 out of 5 stars ; 11 reviews3.2(11)
$3.99
Free Gift with purchase
Maybelline Great Lash BIG Washable Mascara
Maybelline

Great Lash BIG Washable Mascara
3.9 out of 5 stars ; 11405 reviews3.9(11405)
$9.49
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
KVD Beauty Go Big or Go Home Volumizing Mascara
KVD Beauty

Go Big or Go Home Volumizing Mascara
3.4 out of 5 stars ; 225 reviews3.4(225)
$25.00
Free Gift with purchase
Essence Stay & Play Gel Eyeliner Pot
2 colors
Essence

Stay & Play Gel Eyeliner Pot
2.6 out of 5 stars ; 21 reviews2.6(21)
$5.99
Free Gift with purchase
CHANEL NOIR ALLURE Mascara
CHANEL

NOIR ALLURE Mascara
3.1 out of 5 stars ; 33 reviews3.1(33)
$43.00
Dior Diorshow On Stage Crayon Kohl Liner
8 colors
Dior

Diorshow On Stage Crayon Kohl Liner
4.4 out of 5 stars ; 66 reviews4.4(66)
$35.00
Free Gift with purchase
Essence Eyeliner Pen Waterproof
Essence

Eyeliner Pen Waterproof
4 out of 5 stars ; 797 reviews4(797)
$3.99
Free Gift with purchase
House of Lashes Macchiato Natural Volume Faux Silk False Eyelashes
House of Lashes

Macchiato Natural Volume Faux Silk False Eyelashes
4.6 out of 5 stars ; 195 reviews4.6(195)
$12.00
Free Gift with purchase
Revlon ColorStay Full Time Mascara
2 colors
Revlon

ColorStay Full Time Mascara
4.4 out of 5 stars ; 2967 reviews4.4(2967)
$12.99
Free Gift with purchase
Live Tinted Legacy Liner Liquid Kajal
Only at Ulta
Live Tinted

Legacy Liner Liquid Kajal
4.2 out of 5 stars ; 13 reviews4.2(13)
$22.00
Free Gift with purchase
Velour Lashes Would I Lie? Effortless Full False Lashes
Velour Lashes

Would I Lie? Effortless Full False Lashes
4.8 out of 5 stars ; 212 reviews4.8(212)
$22.00
Free Gift with purchase
L.A. Girl The Artist Liquid Pen
2 colors
L.A. Girl

The Artist Liquid Pen
4.6 out of 5 stars ; 93 reviews4.6(93)
$9.00
Free Gift with purchase
jane iredale ColorLuxe Eye Shadow Stick
10 colors
Online only
jane iredale

ColorLuxe Eye Shadow Stick
4.5 out of 5 stars ; 466 reviews4.5(466)
$28.00
Free Gift with purchase
+1 offers
Smashbox Always On Gel Eye Liner
Smashbox

Always On Gel Eye Liner
4.1 out of 5 stars ; 500 reviews4.1(500)
$25.00
Free Gift with purchase
Revolution Beauty Fluffy Brow Filter Duo
5 colors
Revolution Beauty

Fluffy Brow Filter Duo
4.4 out of 5 stars ; 11 reviews4.4(11)
$10.00
Free Gift with purchase
+1 offers
Unleashia Shaper Defining Eyebrow Pencil
3 colors
Only at Ulta
Unleashia

Shaper Defining Eyebrow Pencil
4.1 out of 5 stars ; 28 reviews4.1(28)
$13.00
Free Gift with purchase
Dior Diorshow Mascara Waterproof
Online only
Dior

Diorshow Mascara Waterproof
3.9 out of 5 stars ; 71 reviews3.9(71)
$35.00
Free Gift with purchase
Smashbox Always On Liquid Waterproof Eyeliner
Smashbox

Always On Liquid Waterproof Eyeliner
3.2 out of 5 stars ; 117 reviews3.2(117)
$25.00
Free Gift with purchase
KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
11 colors
Online only
KVD Beauty

Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
4.2 out of 5 stars ; 1897 reviews4.2(1897)
$23.00
Free Gift with purchase
PAT McGRATH LABS Dark Star Mascara
PAT McGRATH LABS

Dark Star Mascara
3.3 out of 5 stars ; 18 reviews3.3(18)
$34.00
Free Gift with purchase
Revlon ColorStay Lash Serum + Liner Liquid Liner
Revlon

ColorStay Lash Serum + Liner Liquid Liner
4.4 out of 5 stars ; 2060 reviews4.4(2060)
$12.99
Free Gift with purchase
CoverGirl Clump Crusher Extensions Mascara
CoverGirl

Clump Crusher Extensions Mascara
4.3 out of 5 stars ; 3314 reviews4.3(3314)
$12.99
Free Gift with purchase
CoverGirl Lash Blast Cleantopia Waterproof Mascara
2 colors
CoverGirl

Lash Blast Cleantopia Waterproof Mascara
4.3 out of 5 stars ; 782 reviews4.3(782)
$13.99
Free Gift with purchase
ColourPop Precious Metals Eyeshadow Palette
Online only
ColourPop

Precious Metals Eyeshadow Palette
4.9 out of 5 stars ; 10 reviews4.9(10)
$35.00
Free Gift with purchase
r.e.m. beauty Flourishing Volumizing Mascara
Only at Ulta
r.e.m. beauty

Flourishing Volumizing Mascara
3.8 out of 5 stars ; 211 reviews3.8(211)
$16.00
Free Gift with purchase
Benefit Cosmetics Big Lil' Lash Fan Fanning & Volumizing Mascara Duo
Benefit Cosmetics

Big Lil' Lash Fan Fanning & Volumizing Mascara Duo
5 out of 5 stars ; 7 reviews5(7)
$32.00
Free Gift with purchase
+2 offers
CoverGirl Lash Blast Bond Waterproof Volume Mascara
CoverGirl

Lash Blast Bond Waterproof Volume Mascara
4.5 out of 5 stars ; 737 reviews4.5(737)
$12.99
Free Gift with purchase
PAT McGRATH LABS FetishEYES Mascara
PAT McGRATH LABS

FetishEYES Mascara
3.8 out of 5 stars ; 18 reviews3.8(18)
$34.00
Free Gift with purchase
Rabanne Colorshot Metallic Liquid Eyeshadow
6 colors
Only at Ulta
Rabanne

Colorshot Metallic Liquid Eyeshadow
4.6 out of 5 stars ; 546 reviews4.6(546)
$26.00
Free Gift with purchase
+2 offers
MILK MAKEUP Infinity Long-Lasting Waterproof Eyeliner Pencil
3 colors
Online only
MILK MAKEUP

Infinity Long-Lasting Waterproof Eyeliner Pencil
4.7 out of 5 stars ; 151 reviews4.7(151)
$22.00
Free Gift with purchase
+1 offers
CoverGirl Lash Blast Bond Volume Mascara
3 colors
Online only
CoverGirl

Lash Blast Bond Volume Mascara
4.5 out of 5 stars ; 737 reviews4.5(737)
$12.99
Free Gift with purchase
NATASHA DENONA Macro Blade Liquid Eyeliner
NATASHA DENONA

Macro Blade Liquid Eyeliner
4.3 out of 5 stars ; 23 reviews4.3(23)
$27.00
Free Gift with purchase
Winky Lux Detail Oriented Mascara
2 colors
Winky Lux

Detail Oriented Mascara
4.6 out of 5 stars ; 132 reviews4.6(132)
$19.00
Free Gift with purchase
Tarte Travel-Size Double Take Black Liquid & Gel Vegan Eyeliner
Online only
Tarte

Travel-Size Double Take Black Liquid & Gel Vegan Eyeliner
3.9 out of 5 stars ; 56 reviews3.9(56)
$15.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
House of Lashes Iconic Full Volume Faux Mink False Eyelashes
House of Lashes

Iconic Full Volume Faux Mink False Eyelashes
4.7 out of 5 stars ; 378 reviews4.7(378)
$12.00
Free Gift with purchase
CHANEL INIMITABLE WATERPROOF Volume - Length - Curl - Separation
CHANEL

INIMITABLE WATERPROOF Volume - Length - Curl - Separation
3.5 out of 5 stars ; 14 reviews3.5(14)
$40.00
Revolution Beauty 5D Lash Mascara
Revolution Beauty

5D Lash Mascara
4.2 out of 5 stars ; 36 reviews4.2(36)
$11.00
Free Gift with purchase
+1 offers
PÜR On Point Eyeliner Pencil
2 colors
PÜR

On Point Eyeliner Pencil
3.6 out of 5 stars ; 13 reviews3.6(13)
$20.00
Free Gift with purchase
Milani Stay Put Infinite Eyeliner
Milani

Stay Put Infinite Eyeliner
4.3 out of 5 stars ; 259 reviews4.3(259)
$11.99
Free Gift with purchase
BLK/OPL Precision Eye Definer
5 colors
BLK/OPL

Precision Eye Definer
4.2 out of 5 stars ; 43 reviews4.2(43)
$8.50
Free Gift with purchase
CoverGirl Perfect Blend Eyeliner
2 colors
CoverGirl

Perfect Blend Eyeliner
4.2 out of 5 stars ; 909 reviews4.2(909)
$6.99
Free Gift with purchase
LAURA GELLER Kajal Longwear Eyeliner
7 colors
Online only
LAURA GELLER

Kajal Longwear Eyeliner
4.2 out of 5 stars ; 486 reviews4.2(486)
$24.00
Free Gift with purchase
Anastasia Beverly Hills Sultry Mini Eyeshadow Palette
Online only
Anastasia Beverly Hills

Sultry Mini Eyeshadow Palette
4.1 out of 5 stars ; 24 reviews4.1(24)
$32.00
Free Gift with purchase
L'Oréal Unbelieva-Brow Longwear Brow Gel
8 colors
L'Oréal

Unbelieva-Brow Longwear Brow Gel
4.2 out of 5 stars ; 6087 reviews4.2(6087)
$18.99
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
PÜR Big Look Extreme Mascara with Argan Oil
PÜR

Big Look Extreme Mascara with Argan Oil
4 out of 5 stars ; 441 reviews4(441)
$24.00
Free Gift with purchase
Maybelline Lash Sensational Luscious Mascara
2 colors
Maybelline

Lash Sensational Luscious Mascara
3.9 out of 5 stars ; 11405 reviews3.9(11405)
$13.99
Buy 1 Get 1 50% Off-Add 2 to bag
+1 offers
Pixi Large Lash Mascara
2 colors
Pixi

Large Lash Mascara
4.2 out of 5 stars ; 103 reviews4.2(103)
$16.00
Free Gift with purchase
NATASHA DENONA My Dream Eyeshadow Palette
Online only
NATASHA DENONA

My Dream Eyeshadow Palette
4.6 out of 5 stars ; 171 reviews4.6(171)
$69.00
Free Gift with purchase
L.A. Girl Smudge-Proof Gel Eyeliner
L.A. Girl

Smudge-Proof Gel Eyeliner
3.2 out of 5 stars ; 66 reviews3.2(66)
$7.00
Free Gift with purchase
Physicians Formula Butter Blowout Mascara
Online only
Physicians Formula

Butter Blowout Mascara
4.7 out of 5 stars ; 17610 reviews4.7(17610)
$10.99
Free Gift with purchase
Velour Lashes Effortless Self-Adhesive Lashes 2-Pack
Online only
Velour Lashes

Effortless Self-Adhesive Lashes 2-Pack
5 out of 5 stars ; 4 reviews5(4)
$30.00
Free Gift with purchase
PÜR Fully Charged Mascara Powered by Magnetic Technology
PÜR

Fully Charged Mascara Powered by Magnetic Technology
4 out of 5 stars ; 1194 reviews4(1194)
$24.00
Free Gift with purchase
CoverGirl Perfect Point Plus Eyeliner Pencil Value Pack
CoverGirl

Perfect Point Plus Eyeliner Pencil Value Pack
3.9 out of 5 stars ; 1354 reviews3.9(1354)
$14.99
Free Gift with purchase
CoverGirl Exhibitionist Lash Enhancing Liquid Eyeliner
2 colors
CoverGirl

Exhibitionist Lash Enhancing Liquid Eyeliner
4.4 out of 5 stars ; 391 reviews4.4(391)
$12.99
Free Gift with purchase
jane iredale Lash Fixation Length & Definition Tubing Mascara
2 colors
Online only
jane iredale

Lash Fixation Length & Definition Tubing Mascara
4.4 out of 5 stars ; 327 reviews4.4(327)
$28.00
Free Gift with purchase
+1 offers
about-face Fractal Glitter Eye Paint: The Minis - Midheaven
Only at Ulta
about-face

Fractal Glitter Eye Paint: The Minis - Midheaven
3.4 out of 5 stars ; 9 reviews3.4(9)
$25.00
Free Gift with purchase
Estée Lauder Little Black Primer Tint. Amplify. Set. Lash Primer
Online only
Estée Lauder

Little Black Primer Tint. Amplify. Set. Lash Primer
4.2 out of 5 stars ; 310 reviews4.2(310)
$28.00
Free Gift with purchase
+1 offers
L.A. Girl Volumatic Volumizing Tubing Mascara
L.A. Girl

Volumatic Volumizing Tubing Mascara
4.2 out of 5 stars ; 341 reviews4.2(341)
$8.00
Free Gift with purchase
CoverGirl Clean Fresh Brow Nano Eyebrow Pencil
5 colors
Online only
CoverGirl

Clean Fresh Brow Nano Eyebrow Pencil
4.4 out of 5 stars ; 729 reviews4.4(729)
$11.99
Free Gift with purchase
CoverGirl Lash Blast Volume Mascara Twin Pack
CoverGirl

Lash Blast Volume Mascara Twin Pack
4.2 out of 5 stars ; 19 reviews4.2(19)
$19.99
Free Gift with purchase
Tarte Lash Paint Vegan Long Lash Mascara
Tarte

Lash Paint Vegan Long Lash Mascara
4.3 out of 5 stars ; 1341 reviews4.3(1341)
$28.00
Free Gift with purchase

Face

Lips

Eyes

Nails

Makeup Brushes & Tools

Body Makeup

Makeup Palettes

Makeup Bags & Organizers

Featured in Makeup & Nails

Cleansers

Moisturizers

Eye Treatments

Treatment & Serums

Suncare

Skincare Tools

Featured in Skin Care

Shampoo & Conditioner

Treatment

Styling Products

Hair Color

Hair Styling Tools

Accessories

Brushes & Combs

Kid's Haircare

Featured in Hair Care

Women's Fragrance

Men's Fragrance

Unisex Fragrance

Fragrance Gift Sets

Candles & Home Fragrance

Featured in Fragrance

Bath & Shower

Body Moisturizers

Hand & Foot Care

Suncare

Bath & Body Accessories

Personal Care

Body & Hair Mist

Mother & Baby

Nutrition & Supplements

Featured in Body Care

Nutrition & Supplements

Intimate Care

Rest & Reset

Essential Routines

Featured in Wellness

Hair Styling Tools

Skincare Tools

Makeup Brushes & Tools

Accessories

Hair Removal Tools

Hair Brushes & Combs

Featured in Tools & Brushes

Valentine's Day Gift Guide

By Category

By Price

Gift with Purchase

Gift Cards

Makeup

Skin Care

Hair

Body Care

Fragrance

Men's Care

Makeup & Nails Under $20

Skin Care Under $20

Hair Care Under $20

Fragrance Under $20

Body Care Under $20

Wellness Under $20

Skin Care

Shaving

Body Care

Hair

Cologne

Men's Gifts

Travel Size Men's Care

Makeup & Nails

Skin Care

Suncare