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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
r.e.m. beauty at the borderline eyeliner marker delivers a waterproof, smudge-proof, bold black line that lasts up to 48 hours.
Benefits
- 48-hour longwear
- waterproof
- smudge-proof
- paraben-free
- vegan
- sustainable packaging
Features
- 2022 Allure Readers' Choice Best New Brand
- the tapered felt tip makes it easy to create a range of looks - from classic to graphic
- ''the at the borderline eyeliner marker is perfect for everything from a subtle, classic cat eye to a bolder, more graphic statement look. the fine tip is designed for maximum precision and detail.'' - ari
01 shake well before use for optimal ink flow. replace cap tightly and store flat for best results.
02 if you're a beginner, map out your liner look using a shade in midnight shadows eyeshadow palette and an angled brush first. then, go over the ''template'' you just made with the eyeliner marker to get the perfect line every time.
03 for better control, hold your eyeliner marker horizontally near the end rather than the base to get a more precise line.
04 after applying r.e.m dream lashes, use the eyeliner marker to hide any lash glue that might be peeking through.
Water/Aqua/Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Butylene Glycol, Acrylates/Dimethylaminoethyl Methacrylate Copolymer, PEG-60 Hydrogenated Castor Oil, 1,2-Hexanediol, Phenoxyethanol, Sodium Dehydroacetate, Potassium Sorbate, Caprylyl Glycol, Sodium Lignosulfonate, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Best eyeliner in the market
I absolutely love this! I'm repurchasing as few as I live in Australia and don't want to be without it. I use it everyday and it's so easy to use and glides well across the eye. I will be purchasing 3 at a time so I'm never without it.
Most Helpful Critical Review
Smudged Unfortunately
I have been searching for a liquid liner in a shade other than black and was happy to try out At The Borderline Eyeliner Marker gifted by R. E. M Beauty in the shade Foxy, a navy blue. I heard great things about the original black shade that came out and had high hopes for this one as well. The eyel...
814 results
sad :(
This liner was really hyped by the ulta consultant and I had seen great reviews. For me, this liner sucks! It dries out while I'm using it and is very opaque. Maybe I got a bad one, but it was the only one left in the store, so I didn't have much option lol. I won't be buying this one again. Even the wetnwild cheap liquid liner I bought was better than this.
Happy so far!
I bought this eyeliner as a treat for myself and after much trial & error I am very happy with this product! A pro tip: YOU HAVE TO SHAKE THE EYELINER TO ACTIVATE IT. I notice if i fail to do this, the product doesn't glide as smoothly or dries too quickly. I'm only impressed that I have had this product for several months and it is still going on strong.
Okay ish
I can make a really awesome wing with it but it doesnt last very long ssdly
New brand loyalty
Reviewed at

I love a thin marker for eyeliner. Works perfect to create a clean and easy line.
Best eyeliner!
Reviewed at

The eyeliner marker is my favorite and the best eyeliner, stays put. Love the black, but wanted the silver too, the inner cap was broken and customer service was quick and helpful and sent me a new one but still this ones cap was broken too so they must have a defect.