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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Love the look of a lash lift but not the price? Enter NYX Professional Makeup On The Rise Mascara. This matte black, vegan mascara lifts & volumizes lashes.
Benefits
- Volumizing mascara with lash-lifting abilities in just a few strokes
- Ultra-pigmented matte black mascara
- Featuring an innovative applicator that's part rounded, part hourglass & an elastomer brush head to deliver high drama, intense volume & serious elevation
- Works on all eyelash types
- The "curling" effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker, making it NYX Professional Makeup's most dramatic mascara to date
- Vegan formula (no animal-derived ingredient or by-product)
- Cruelty free
Research Results
- In a clinical study 95% of participants saw instant volume and 94% saw instant lash lift!
Use the cinched side to separate and elevate lashes. Then turn the wand out slightly to amp up the volume with the rounder edge. Repeat for big, bold lashes layer after layer.
Pro Tip: Use On The Rise Liftscara with a Faux White Eyeliner on your water line to make your eyes look bigger and brighter.
Aqua/Water/Eau, Synthetic Beeswax, Polyethylene, Glyceryl Stearate, Polyurethane-35, Acacia Senegal Gum, Butylene Glycol, Oryza Sativa Cera/Rice Bran Wax, Stearic Acid, Palmitic Acid, Polybutene, Vp/Eicosene Copolymer, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Aminomethyl Propanol, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol. May Contain: CI 77499/Iron Oxides.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
When will this be available in store?
- Asked by Limey413
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 17Everyday
- 3Mascara
- 3Volume
- 2Anytime
- 2Every day use
Describe Yourself
- 3Hazel eyes
- 2Brown eyes
- 2Energetic
- 2Makeup lover
- 2Mid 20s
Most Helpful Positive Review
One use, and I'm hooked!!!
This mascara WORKS! One coat is all that I needed for gorgeously long, and dramatically dark lashes! The applicator has a wider base and a slimmer edge, perfect for those more detailed areas, and is able to coat lashes easily and quickly. This formula is not waterproof from my testing, but it does s...
Most Helpful Critical Review
Yes for curls, no for oily lids
For starters, I have hooded, very oily lids and straight, long lashes. It is hard for me to keep a curl AND keep my mascara from smudging, so when I was given a new mascara to test, I was both curious and excited to try it out. For first impression, this mascara is a very dry and thick formula. I'm ...
647 results
Not so good
I really wanted to like this, but i just don't. The very first swipe looks pretty, but it's like it doesn't dry. I don't think I got this much mascara on my skin when I was first playing with makeup. I tried a second coat and it went straight to clumps.
Saw this on a you tube video and decided to try
I was watching a YouTube video video and the woman applying. It was giving a good reviews. Decided to give it a try. I did use it with an eyelash primer. And it seems to work just as well as the more expensive brands of mascara that I have bought.
So messy
I like how this looks when it goes in but its SO messy. Ive has multiple people tell me i have mascara under my eyes this week and then just noticed some on my brow bone today which promoted me to write this review. It gets everywhere all day long.
Disappointed
Bought this because it had high reviews but it applys SO thick my lashes just clump together. Ive also noticed some fall out through out my day.
Raccoon Eyes
Age 45-59
Verified Buyer
This mascara rubbed off and smudged horribly. I brought it last week and used it the next day. I was in meetings all day. At the end of the dY I actually had a moment to look in a mirror. I was horrified at the smudges under my eyes. Worst mascara ever!