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Summary
Amplify, lengthen + lift lashes for a no-flake, no-smudge finish with the about-face Volumizing Mascara. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.
Benefits
- Strong-hold formula that won't transfer, flake or smudge
- Formulated as an all-in-one primer + mascara
- Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes.
Research Results
- 98% agreed the mascara did not flake*
- 94% confirmed the product wore for up to 14 hours*
- 92% noticed immediately fuller lashes*
- 91% agreed the mascara built dramatic volume*
- 87% agreed lashes looked visibly longer*
- *In a consumer study conducted with 35 participants between the ages of 18-49
Item 2604749
Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.
Aqua (Water/Eau), Oryza Sativa (Rice/Riz) Bran Wax, Behenyl Alcohol, CI 77499 (Iron Oxides), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnauba), Styrene/Acrylates Copolymer, Butylene Glycol, Aminomethyl Propanediol, Cocos Nucifera (Coconut/Noix de Coco) Oil, VP/Eicosene Copolymer, Glyceryl Stearate, Phenoxyethanol, Oleic/Linoleic/Linolenic Polyglycerides, Microcrystalline Cellulose, Ethylhexylglycerin, Panthenol, Tocopheryl Acetate, Ricinus Communis (Castor) Seed Oil, Cellulose Gum, Sodium Dehydroacetate, Citric Acid, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love this!
I'm 51, and I feel like I've spent my entire life looking for this mascara. I know there are mixed reviews, but here are my observations based on my own personal experience : The wand is everything and I like this wand. It separates my lashes nicely and yhe application is smooth. The mascara isn't ...
Most Helpful Critical Review
Decent, but heavy mascara!
i've worn this mascara for about a week now as a backup option after running out of my go-to's. a few main things stood out to me; - the wand! it looks similar to the telescopic wand and i love that! the application is smooth and there's minimal (pretty much none) clumps. - the formula! this is def...
105 results
LOVEEEEE
when i say i am a mascara wh*** i mean it!!! ive tried em all from drug store to high end, this is definitely in my top 3 now along with the UD tube job and Live Tinteds mascara, this one doesnt flake, doesnt wear off and disappear, held my lash curl, i wore her for 14 hours and my lashes looked good until i took it off!!! HELLA lengthening, not very thickening but still SUCH a good mascara. i wishhhh it let me add the pic i took of my lashes here on my review.
Not for sensitive eyes
I loved how voluminous this mascara was. It didn't flake on me, only slightly smudged on my lower lash line after long days, and my lashes never really dropped. However, I always had a problem with removing at the end of the night. My micellar water never fully removed the product, leaving build up for weeks and now my eyelids are burning, dry, flaky, and inflamed. Really wanted to love this, but might be a skip for you if you have sensitive eyes.
Transfers!
Looks great on lashes for first 30 minutes of wear then it transfers underneath the eye and on the lid! Really upset about this. Wish I could return it now….
Very wet formula that transfers
This mascara is very wet and doesnt dry out. This is the first tubing formula I've had transfer on both the upper and lower lashes. The length is ok. It didnt provide much volume if any. I have been using this for several months and continue to have the same experience. Wont be repurchasing.
Weighs lashes down and won't hold a curl for me
This mascara doesn't live up to its claims. Even with an eyelash curler (no it didn't curl with just the mascara) my lashes aren't lifted. The formula clumps easily and I don't want to keep wasting time combing through them. Very disappointed in this product and brand. I actually look better when yhout this mascara on so I won't use it such a waste of money.