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about-face Volumizing Mascara #1
about-face Volumizing Mascara #1

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about-face Volumizing Mascara

Only at Ulta

$18.00

Replenish & Save

Color:Jet Black Volumizing Mascara Jet Black
Size:0.43 oz

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Usually ships out in 1-2 days

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Details

Benefits

  • Strong-hold formula that won't transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes.

Research Results

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • *In a consumer study conducted with 35 participants between the ages of 18-49

Features

  • All about-face products are 100% vegan

Item 2604749

How To Use

Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.

Ingredients

Aqua (Water/Eau), Oryza Sativa (Rice/Riz) Bran Wax, Behenyl Alcohol, CI 77499 (Iron Oxides), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnauba), Styrene/Acrylates Copolymer, Butylene Glycol, Aminomethyl Propanediol, Cocos Nucifera (Coconut/Noix de Coco) Oil, VP/Eicosene Copolymer, Glyceryl Stearate, Phenoxyethanol, Oleic/Linoleic/Linolenic Polyglycerides, Microcrystalline Cellulose, Ethylhexylglycerin, Panthenol, Tocopheryl Acetate, Ricinus Communis (Castor) Seed Oil, Cellulose Gum, Sodium Dehydroacetate, Citric Acid, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract.

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Review Snapshot

by PowerReviews

95 ReviewsWrite a Review
73%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Love this!

I'm 51, and I feel like I've spent my entire life looking for this mascara. I know there are mixed reviews, but here are my observations based on my own personal experience : The wand is everything and I like this wand. It separates my lashes nicely and yhe application is smooth. The mascara isn't ...

Versus
Most Helpful Critical Review
Decent, but heavy mascara!

i've worn this mascara for about a week now as a backup option after running out of my go-to's. a few main things stood out to me; - the wand! it looks similar to the telescopic wand and i love that! the application is smooth and there's minimal (pretty much none) clumps. - the formula! this is def...

95 results

Very pretty, but hard to remove

Submitted 14 days ago

By Keely

From Minnesota

I loved how this made my lashes look. It was very dramatic and very black. But this was so hard to get off. It almost felt like a waterproof formula with how stiff it made my lashes feel and how hard it was to fully remove. I even soaked a cotton round with makeup remover and let it sit on my lashes, then wiped, then used an oil based remover, and there was still some left on my lashes. So despite how pretty it was, I stopped using it, because that was just too much work for me. It definitely does not flake or smudge though.

Bottom Line No, I would not recommend to a friend

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!!!!

Submitted 1 month ago

By L

From California

Highly recommend this mascara

Was this review helpful to you?
Absolutely the best mascara ever!

Submitted 4 months ago

By Julie

From Happy Valley oregon

I was shocked when I tryed this mascara. Luv it so much. So I bought a 2nd one. I feel like buying 5 more.

Bottom Line Yes, I would recommend to a friend

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i have cried alot

Submitted 4 months ago

By jen

From new York

this is so waterproof and doesn't

Was this review helpful to you?
Okay

Submitted 4 months ago

By Illinois

From Chicago ILL

I think you should make this product less clumpy

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