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Summary
Conscious Beauty at Ulta Beauty™
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L'Oréal Voluminous Volume Building Curved Brush Mascara is uniquely formulated to build lashes 5X their natural thickness, for a full and dramatic look.
Benefits
- Bold, volume building mascara for up to 5x fuller & thicker lashes
- Separates & builds every lash
- Clump-free & smudge-resistant mascara
- Contains panthenol & ceramide-R to help protect and condition lashes
Features
- Volume Maximizing Brush quickly thickens & builds lashes evenly for a full and bold look
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Black: Water, Paraffin, Cyclomethicone, Stearic Acid, Beeswax, Triethanolamine, Acacia, Carnauba Wax, Dimethiconol, 2-Oleamido-1, 3-Octadecanediol, Hydroxyethylcellulose, Sodium Polymethacrylate, Panthenol, Imidazolidinyl Urea, Methylparaben, Ethoxydiglycol, Propylparaben, Simethicone, Polyquaternium-10. May Contain: Iron Oxides, Titanium Dioxide, Ultramarines.
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Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
Does this mascara flake?
- Asked by Kelly
- Official Answer By L'Oréal - Brand EngageHi There! L’Oréal Paris Voluminous Original Volume Building Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. Was this answer helpful to you
- Q
Does this mascara contain little threads of material or anything like that to give appearance of longer lashes? In other words, are there little pieces of something in the formula? I want to avoid that. Thanks.
- Asked by Cautious
- Official Answer By L'Oréal - Brand EngageHi there! Thank you for your interest in our Voluminous Volume Building Curved Brush Mascara. The product does not include visible fibers in the formula. We hope you give this a try soon! Was this answer helpful to you
- Q
Is this mascara waterproof?
- Asked by busy mom
- Verified Reply - Brand ExpertHi Busy Mom! Our Voluminous volume Building Curved Brush Mascara is not waterproof.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 255Anytime
- 55Daytime
- 44Going Out
- 1Little effort and look fabulous
- 1Looking Natural
Commitment To Color
- 2Demi-Permanent
- 2Permanent
Describe Yourself
- 135Classic Style
- 120Natural Style
- 47Trendy Style
- 3Beauty Conscious
- 1Interested in a natural look
Most Helpful Positive Review
Second Best
I miss Max Factor 2000 calorie. I have spent so much $ in trying to find a replacement for it. This mascara is the closest I have been able to find. It's not too thin or too thick, it stays put during the day. The only thing I don't like is the brush, I only use curved brushes but this one seems r...
Most Helpful Critical Review
Disappointed
For the last few years I used Loreal's Panoramic Curl mascara as my daily mascara (and LOVED it), but unfortunately it's been discontinued. So I've been searching for another Loreal mascara to replace it. Since this "volume building" mascara has a similar-looking brush, I thought I'd give it a try. ...
429 results
Apparently I'm going to have to find a new mascara :(
I have used the voluminous building curved brush mascara for years and years. I noticed the last couple of tubes I purchased iseemed to be different, not only the formula but also the amount of mascara in the tube. After reading other reviews it appears Loreal changed the formula - the new formula is horrible to work with and definitely does not give the same results - I will be in search of a new mascara - it's too bad that Loreal is loosing long time customers by making unnecessary changes. If it ain't broke don't fix it
New formula is awful!
This used to be my go-to but now it clumps so bad, is impossible to remove & my lashes have started falling out because of this.
Great!
Awesome!
Very Smooy
Mascara that doesn't clump is rare!
Awful
Verified Buyer
Reviewed at
This recently changed to a new formula and it's awful, no more long thick lash, you can't get it off even with baby oil. You took an amazing mascara and made it horrible. My lashes were long and thick, new formula short lashes and all clumped together. I'm so disappointed, please bring back the old formula.