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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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$70.00
or
Offers
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Free Gift with purchase
Free Gift with purchase
Free Ultimate Repair Night Hair Serum with $55 Wella purchase (valid thru 11.28.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Earn points on this purchase.
Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Superb conditioner
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This product feels like being in a luxury salon. My hair looks like I just had it done using this product. My hair looked and felt silky smooth after using this conditioner. My hair looks healthy now! I love this product and would recommend to friends and family.
AMAZING!!!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I received this product for free in return of my honest review, thanks Wella Professionals! I cant say enough good things about this product! I regularly get balayage and find that it's hard to keep my hair looking vibrant and fresh. After a week or two my hair goes straight back to brass; however this product really helped!! It def makes a difference in the appearance of my colored hair-much less brassy and dull and allows me to like the look of my hair in between appointments. Love love love!!
Wonderful product
Submitted as part of a sweepstakes entry
Reviewed at
I have thick, color-treated hair. This product did a great job of protecting my color while making my hair feel soft and healthy. I wasn't a fan of the smell at first, but it did grow on me.
Salon quality, keeps vibrant
Submitted as part of a sweepstakes entry
Reviewed at
I've been using Wella products for years and this shampoo has been doing wonders for my color treated hair. I often dye my hair at home, copper red, so keeping it vibrant is important to me. Wella Ultimate Color Glysine & B5 helps maintain the richness without drying my hair out. It leaves my hair feeling clean and super soft. The scent is pleasant and reminds me of a salon experience. Although the price point is a bit high for an 8oz bottle, the quality is worth it.
Smells good, but had to use a lot
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The Wella Professionals Ultimate Color Conditioner smelled great, but I had to use a lot for my hair. I do not think that I will be using this in the future. It did not help smooth my hair or leave it feeling soft like other conditioners that I have used in the past.
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