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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1

 Superhero Elastic Stretch Volumizing & Lengthening Mascara

$28.00

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Size:0.3

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Details

Benefits

  • Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
  • Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
  • Exclusive Elastic Stretch Technology lengthens and volumizes lashes
  • Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
  • Super-buildable volumizing mascara formula thickens both long lashes and short lashes
  • Super black pigment contains collagen, biotin and peptides to condition as you coat
  • Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes

Key Ingredients

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Collagen
  • Proteins
  • Peptides
  • Biotin

Research Results

  • 100% saw a fuller lash line!
  • 96% said lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!

Item 2298659

How To Use

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Shipping & Coupon Restrictions

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Frequently bought together

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IT Cosmetics

 

Superhero Elastic Stretch Volumizing & Lengthening Mascara

4.1(9164)

Size

0.3

$28.00

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IT Cosmetics

 

Superhero Elastic Stretch Volumizing & Lengthening Mascara

4.1(9164)

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0.3

$28.00

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Q&A

Showing 5 out of 127 Questions
Q
Do you make a brown mascara?
Asked by Kiki
Official Answer By IT Cosmetics - BE
Hi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
Q
Is this full size?
Asked by Sonybme
Official Answer By IT Cosmetics - BE
Hi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
Asked by Deb
Official Answer By IT Cosmetics - BE
Hi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
Q
I need waterproof mascara. Does this come in waterproof?
Asked by Luckyxxx
Official Answer By IT Cosmetics - BE
Hi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
Asked by Jaclyn
Official Answer By IT Cosmetics - BE
Hi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you

Review Snapshot

by PowerReviews

9164 ReviewsWrite a Review
80%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Most Helpful Positive Review
Amazing

At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...

Versus
Most Helpful Critical Review
Does nothing but flake!!!

Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!

7125 results

100% SMUDGES

Submitted 10 days ago

By CV

From Wisconsin

It smudges after a couple of hours! For the price, it isn't worth it.

Was this review helpful to you?
It looks great but flakes off

Submitted 14 days ago

By Vicki

From Atlanta

It went on smoothly and I loved the look. Unfortunately, it starts to flake off in chunks

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great coverage for thin lashes

Submitted 29 days ago

By Stephanie

From Indiana

I love how well and how easily this mascara covers my thin light colored lashes. It has great staying power as well. I wish it had not gone up so much in price. There is some thickness near the end of the tube that make it harder to use at that point.

Bottom Line Yes, I would recommend to a friend

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I would buy this again

Submitted 1 month ago

By Theresa

From South Carolina

Love love love

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Not worth it

Submitted 2 months ago

By Melissa

From Galt, California

One day and dinevwith this one. It webt on a bit clumpy. Had it on less rhan a day and it was smudging and flaking off in my eye. Sownt a lot of money but i threw or awsy after one day of use.

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