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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1

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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara

$28.00

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Color:Super Black Superhero Elastic Stretch Volumizing & Lengthening Mascara Super Black
Size:0.3 oz

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Details

Benefits

  • Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
  • Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
  • Exclusive Elastic Stretch Technology lengthens and volumizes lashes
  • Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
  • Super-buildable volumizing mascara formula thickens both long lashes and short lashes
  • Super black pigment contains collagen, biotin and peptides to condition as you coat
  • Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes

Key Ingredients

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Collagen
  • Proteins
  • Peptides
  • Biotin

Research Results

  • 100% saw a fuller lash line!
  • 96% said lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!

Item 2298659

How To Use

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Q&A

Showing 5 out of 127 Questions
Q
Do you make a brown mascara?
Asked by Kiki
Official Answer By IT Cosmetics - BE
Hi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
Q
Is this full size?
Asked by Sonybme
Official Answer By IT Cosmetics - BE
Hi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
Asked by Deb
Official Answer By IT Cosmetics - BE
Hi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
Q
I need waterproof mascara. Does this come in waterproof?
Asked by Luckyxxx
Official Answer By IT Cosmetics - BE
Hi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
Asked by Jaclyn
Official Answer By IT Cosmetics - BE
Hi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you

Review Snapshot

by PowerReviews

9135 ReviewsWrite a Review
80%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Most Helpful Positive Review
Amazing

At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...

Versus
Most Helpful Critical Review
Does nothing but flake!!!

Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!

7096 results

FAVORITE MASCARA!

Submitted 6 days ago

By Holly

From Louisiana

I love this mascara. I've been using it for several years now and every time I think I'll try something new I come back to this one. It adds great length as well as volume and doesn't flake or smudge but comes off easily with makeup remover. Love it!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I can't get enough of this mascara

Submitted 16 days ago

By Kate

From Albuquerque, NM

I've always been a drugstore mascara girl, I think many of them are really good. But this is so worth the splurge and I try to get it when it's on sale. It makes my lashes look SO long and they hold their curl all day. My biggest problem with mascaras is they look good for about an hour and then they fall flat, but this doesn't do that. Also, looks great immediately after opening, you don't have to dry it out for a few days. Can't recommend enough!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Not likely

Submitted 19 days ago

By Phyllis

From Michigan

It's okay but there are better mascaras for the same price.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
I love it!

Submitted 19 days ago

By Sue

From Winter Haven

Best mascara I have ever used. A bit pricey but….. I have trouble with eye makeup causing irritation but this product does not. I will buy this product again when it goes on sale again. I probably won't order off the website though because I don't always receive my entire order.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Volumizes and Thickens

Submitted 20 days ago

By Kathy

From Georgia

I live this mascara, it's magic

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?