It Cosmetics
Superhero Elastic Stretch Volumizing & Lengthening Mascara

Name: Superhero Elastic Stretch Volumizing & Lengthening Mascara
Brand: It Cosmetics
Price: 25.00 USD
Availability: InStock
Rating: 4.2 (6039 reviews)

Size 0.3 oz|

Item 2298659

WRITE A REVIEW|Q&A

$25.00

Color: Super Black

Details

IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.

Benefits

Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
Exclusive Elastic Stretch Technology lengthens and volumizes lashes
Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
Super-buildable volumizing mascara formula thickens both long lashes and short lashes
Super black pigment contains collagen, biotin and peptides to condition as you coat
Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
#1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)

Key Ingredients

Elastic Stretch Technology
Lash-Lifting Polymers
Collagen
Proteins
Peptides
Biotin

Clinical Results

100% saw a fuller lash line!
96% said lashes looked stretched!
96% saw dramatic volume & length!
96% saw plumper-looking lashes!

How to Use

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

See how to Get Superhero Lashes with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara here.

Ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.16 out of 5 stars6040 ReviewsMost Helpful Positive ReviewBEST mascara ever!I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.Most Helpful Critical ReviewWait for a waterproof one!I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.Reviewed by 6040 customersHorrible1Hy from New YorkThis is probably one of the worst mascaras I have tried. I have used it three times and it does not last all day what so ever. BThe BEST5Kimberly from GALoveeee! I never use anything else!Smudges3Dukediesel from Philadelphia PAThis mascara goes on like a dream. Stretches out your lashes beautifully. Dries fairly quickly. You will have the most beautiful fluttery eyelashes ever, but….it smudges all under your eyes. I had raccoon eyes before the day was over and that's down right embarrassing. It could have been perfect and I thought it was going to be but nope, it wasn't. I'll stick to my favorite Maybelline Sky High mascara that is perfect in every way except it dries out too fast, but it is waterproof so not surprised. Maybe if this was waterproof it would be perfect.My Favorite Mascara!5Kay from MichiganI love the length it gives to my eyelashes!Best mascara Eva!!5Natgc from NashvilleI have tried many many many different mascaras..what I love about this is it is very buildable without clumping. This really gives you that big full "fake" lash look on real lashesLove it! Definite favorite5Shopitybop from Los Angeles, CAI love this mascara. Normally I like a good drugstore one for the price and just wear 2+ coats. This one doesn't need 2 coats. I have stick straight lashes that literally grow down. With this mascara I don't need to curl them. Of course curling helps but the great thing is that the mascara doesn't make my lashes fall down immediately or at all once they are curled. If you have thick straight hair or Asian eyes you probably know what I mean. This mascara doesn't flake and lasts all day and night. It thickens, it lengthens and doesn't run. I've worn false lashes (not on a daily basis) but this gives you the look without the effort. If you can find it on sale get multiples you won't be sorry. I will continue to repurchase this.Not good at all!2Allidee from Tampa flAwful especially for an expensive mascara. Does not lengthen, super flaky. I've received 3 free minis from either Ipsy or ulta freebies and even when I open a new one, it's never that good juicy new mascara texture that you want. It's always dry. I've bought multiple 5$ or less mascaras that are ten times better.Another Great IT Product5Laura from Chino, CAGreat product! Just a little pricey for mascara.My favorite!5Carmen from Hampton Roads, VAThis mascara is my favorite to give my eyelashes the full falsies look. The trick is to hold the wand at the base of your eyelashes, wiggle, and pull to the end. If you start at the middle or top of your eyelashes, it will clump! Sometimes I will use this with another mascara, often a cheaper drugstore brand, just to apply as a base to coat the tips of my eyelashes to give them the dark but wispy look. Then I go in with this stuff at the base and give it the wiggle and pull. Once you practice and get the application right, you'll never use another mascara again.Just try it !5Jen G from Galveston TexasI don't get all the bad reviews I literally get so many compliments on this mascara ! It feathers them out so their not clumpy doesn't smudge on me or flake !my go to!5Erica from Maderaabsolutely love this mascara! I've tried out plenty of different ones since if I could have one makeup item it would be mascara & this one out performs the rest!I would buy this product again!!!5MJ from Denver, COI love this product!!! It really does separate my lashes and elongated them as well!!!The "sample" is Buy it again? but...I DO ALWAYS BUY IT5Goldac from St. Louis MOSome women buy fake lashes to have long lashes. All I have to do is buy IT Mascara for the same result.Literally the best5Tina from Charleston, SCI've tried many mascaras and this one is by far the best.. my lashes look so good in such a short time. Instantly voluminous and long!!! The brush really grabs every lash without being too clumpy. I admit they can be a bit flaky at the end of the day, but every mascara does this to some degree.. and it's the end of the day so who cares. This is my new go-to!No false lashes!5Trish from Syracuse, NYI have been using this mascara for 3 years or so. My lashes are not very long or thick. I thought of getting false lashes, but I'm the type of person that doesn't like to have anything false. With one coat they look really good. But with two coats; amazing. It even gives my lashes a bit of a curl.Best Mascara!5Lisa from BreckenridgeI love this mascara. It lengthens and separates eyelashes.best Mascara I have used5danni from elginI got recommended by a woman from 90day fiance on her live lol. and I decided to try it out. I love it from the first use. it seems to really just fit my length of eye. I can barely describe it. but it's uhhhhmazing. and probably a staple. been using this Mascara alot more lately than fake lashes or extensions, because this does a great job, no need to over do.Lots of flaking3Sheaffer from New EnglandAt this price point there are better options. It's a little fussy to apply without looking clumpy. The worst part is the flaking. My tube has only been open a month and by lunch there are black flakes on my cheekbones.Awful!1Rodrigsu from OrlandoI just don't get the good reviews. I couldn't hate this mascara more! I definitely didn't get blessed with nice eyelashes. They are short and skinny. So, I bought this based off the salespersons recommendation. This Mascara goes on so thick and clumpy that I look like I have cobwebs all over my lashes. Then it flakes off throughout the day and I end up with black dusty stuff all over my face. I can't wait to take this stuff off when I get home. Awful mascara! Waste of money because after a week it's going in the trash.Gave it a few weeks…2Rye from Orlando, FLThis mascara feels like liquid latex on my lashes. I know it describes itself as "elastic" but it honestly just feels awful. Even with a cleansing balm, it is difficult to remove. It almost acts as waterproof when it isn't. It also doesn't separate my lashes at all. They clump together especially as the day goes on.My favorite mascara5CPOPP90 from Sellersburg, INI keep coming back to this mascara after trying others, its the best! I love how it makes my lashes look & its great for on the go to! Im stocking up!Heavy Mess1Liz from FloridaI was so excited to try this mascara, but after using it for a week I determined this is one of the worst mascaras I've ever used. It's heavy, thick and took the curl out of my lashes. It made my lashes stick together so they looked like tarantula eyes. It was a mess. I would not recommend this mascara to anyone.Waste of money3Maria from carywaste of moneyLack luster1Rebecca Lynn from Baltimore, MDThis mascara is so clumpy, it smudges, and did absolutely nothing for my lashes. The only saving grace is that I didn't pay full price for it.My favorite mascara by FAR!!5Karolee from Seattle, WAI love that this mascara does get hard or clumpy, my lashes are still soft and not crunchy or thick feeling

It CosmeticsSuperhero Elastic Stretch Volumizing & Lengthening Mascara

Details

It Cosmetics
Superhero Elastic Stretch Volumizing & Lengthening Mascara