Product Reviews Rated 4.16 out of 5 stars
6092 Reviews
Most Helpful Positive Review BEST mascara ever! I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.
Most Helpful Critical Review Wait for a waterproof one! I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.
Reviewed by 6092 customers I would buy this product again n again 5
Anita from Gilroy
Love my Lashes now
All time favorite - truly a superhero 5
Jenny from Akron
This has been my all time favorite and basically only mascara I've used every day for 2 years. Big, thick, full, and lasts all day. Plus, it never dries out and lasts forever. I'm only on my second bottle after every day for 2 years! I have longer lashes, and this mascara gives me that dramatic look without having to apply fake lashes.
Nope did not Ike 1
Kay from Tucson, AZ
I tried it because someone at the store suggested it. Just not for me
favorite 5
Keeks from LI, NY
I feel like i've tried every mascara out there and always come back to this one.. It makes your eyelashes look long and amazing it can be a little clumpy the first few times but I always get compliments on my eyelashes and I haven't had a big problem with it flaking like other reviews said. I also love that it comes off easily unlike other mascaras that give you raccoon eyes for days after I use a makeup eraser with just water and never have a problem with leftover black under my eyes
Eh don't love anymore 3
Mere from Cuyahoga falls, Ohio
Used to love this mascara, however, makes my lashes super clumpy. Not a fan anymore. Looking for something else
Clumpy, flakey, and cheap 1
Emiliana from Michigan
Not worth the money
Not happy 1
Allie from Tennessee
Not at all worth the price. For some reason it doesn't matter if I spend 5.00 dollars on mascara or 50.00 they still have the same affect . I guess I just have short lashes because they all claim to lengthen and none do .
Also , don't cry or you will end up looking like Alice Cooper !
Did NOT work for me 1
Genmum6 from Nevada
Will not recommend this product. After about an hour, I looked like a raccoon. Flakes all under my eyes.
Flakier than your Tinder date 1
HockeyMegan from Cincinnati, OH
This mascara is flaky as can be! So flaky in fact that little specks get into my eye and screw up my contacts after an hour of wear! When applied, it is clumpy if you put on more than one coat. And before someone reads this review and judges, yes I know how to apply mascara without it clumping- been doing it for years with no issues until I bought this one! The only "volumizing" effect comes from the clump. It isn't pretty volume but you sure look like you have more there. No lengthening effects either which is the biggest bummer for me. I don't need volume- I have plenty of light colored lashes- I need length (wish I could just steal my son's eyelashes that go up to his eyebrow when his eye is open!).
Anyways, this mascara is terrible for the flake and clump. I'm glad I got it on sale during Christmas but I wish I could return it because it's TERRIBLE!
My go-to mascara 4
Serena from Georgetown, KY
I have tried many, many mascaras, and this is still my go-to. I have purchased it again and again. While not perfect- I have an issue with mascara bleeding/transfer throughout the day- this applies very nicely, and looks great with just two coats. I do use this with a leash primer, and get great length, definition, and volume, with no clumping. Definitely recommend.
like the ex boyfriend you can't stay away from 5
it cosmetics lover from united states
ive used this mascara on and off for years but I always come back. I look for a cheaper mascara but i'm never satisfied. it is worth the hype, money and my soul if they want it. gives you the most beautiful eyelashes of your life!! long and curled! just be careful with too many layers it can clump because it's so thick. less is more
Dries out quickly 2
nicsbuys from Louisiana
Loved it on first application. Now after just 5 uses it is extremely dry and clumpy. Clumped all of my lashes together. Disappointing.
I will buy this over and over and over again. 5
Leener from Surprise, AZ
Coat eye lashes 2-3 times. lengthen lashes and makes them more pronounces. Easy to use and remove. LOVE IT!
It's worth the hype! 5
Makeup enthusiast from Livermore, CA
I had to try it after I heard Soo many great things. Even with the price I think I will buy it again and again!
Love this product 5
Pj from Pittsburgh
Won't be buying any other mascara ever again. This mascara makes my eye lashes so long. People r asking if they r real.
GREAT LOOK 5
VERED from CORAL SPRINGS FLA
great product lasts a long time but WISH IT WAS BIGGER
Love it 5
MyPicasso from Orange County, CA
I've been using this mascara for sometime now & it never disappoints. Its not too think and does a fantastic job of making my eyelashes look much longer than they really are. iT for the win!
Wow. 5
Jan from Nj
NO MASCARA COMPARES. This is the best mascara ive ever purchased. Anytime I use it my eyelashes look like extensions and I get so many compliments. This is my holy grail! < 3
Worth it 5
L C from Chicago
Worth the price, I've tried Mr Big Lancôme and Roller Lash by benefit and these were my go tos for a bit. Then I rediscovered this mascara and it does the job of BOTH but better. If you have short thin lashes like I do, do yourself a favor and get this.
extremely flaky 3
Faith from Michigan
I like the way it looks when you first put it on but it flakes a lot, falls all over your face and irritates your eyes
holy grail 5
Meg from Ashland, MA
this & Tarte's Lights Camara Lashes are my GOATS for mascara. this one gives me more volume than Tarte's, but it does dry more quickly & clumps because of that. both are long lasting & almost smudge free.
Really good 5
Sie from Easton Pennsylvania
It makes my lashes very long
no mascara compares 5
soraya from dallas
genuinely my all time favorite mascara. i get eyelash extensions on and off so obviously when they are off i need a mascara that makes me still feel confident and makes my lashes dark and bold. i've tried countless other mascaras but i always fall back to this one. it makes my lashes dark, long, and dramatic. i don't need to apply 20 coats to make it look thick, i can sometimes even get away with just one coat and get the results i need. this is the one mascara i ALWAYS recommend to friends. it lasts all day and is my holy grail product
Very Impressed 5
Erin from Lawrence, KS
Doesn't get clumpy. Doesn't flake off.
New favorite mascara! 4
Mandy from Minneapolis, MN
Okay oily-lid humans, this one is a good one. Makes my lashes look long and fuller, and does not get black smudgies where my lashes hit my upper lid. Finally! Giving a 4, since she is a little clumpy if you're not careful. Can't believe I waited this long to try this though… but very glad I did :)