Use the following zoom and pan buttons to control the image that follows them

IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara #1

 Superhero Elastic Stretch Volumizing & Lengthening Mascara

$28.00

or

Replenish & Save

    • New

    Size:0.3 oz

    Pickup and delivery options

    In stock and ready to ship

    Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

    Members earn up to 4X points on purchases & services thru 7.18. Excludes UB Marketplace™.

    Details

    Benefits

    • Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
    • Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
    • Exclusive Elastic Stretch Technology lengthens and volumizes lashes
    • Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
    • Super-buildable volumizing mascara formula thickens both long lashes and short lashes
    • Super black pigment contains collagen, biotin and peptides to condition as you coat
    • Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes

    Key Ingredients

    • Elastic Stretch Technology
    • Lash-Lifting Polymers
    • Collagen
    • Proteins
    • Peptides
    • Biotin

    Research Results

    • 100% saw a fuller lash line!
    • 96% said lashes looked stretched!
    • 96% saw dramatic volume & length!
    • 96% saw plumper-looking lashes!

    Item 2298659

    How To Use

    Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

    Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

    Ingredients

    Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    IT Cosmetics

    Superhero Elastic Stretch Volumizing & Lengthening Mascara

    Color

    Black

    4.2(9493)
    $28.00

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Step 2

    Step 3

    Current Product

    IT Cosmetics

    Superhero Elastic Stretch Volumizing & Lengthening Mascara

    Color:

    Black

    4.2(9493)
    $28.00

    We think you'll like

    12 items

    Similar items for you

    12 items

    Sponsored products

    12 items

    Review Snapshot

    by PowerReviews

    9493 ReviewsWrite a Review
    81%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    Best Uses
    Describe Yourself
    Most Helpful Positive Review
    Amazing

    At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...

    Versus
    Most Helpful Critical Review
    Does nothing but flake!!!

    Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!

    7454 results

    I would buy this product again

    Submitted 6 days ago

    By Debra

    From South Carolina

    [I received this product in exchange for my honest review] ITC superhero mascara is wonderful its light weight flake free mascara. I love that it is build able and doesnt clump up. It has a present scent and will be my go to mascara from now on.I have very light eyelashes and this really built them up. And made them noticeable.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Review

    Submitted 6 days ago

    By Candi

    From CT

    [I received this product in exchange for my honest review] I give Superhero Mascara a 10/10 rating. Love the formula is dry non-waterproof, super stretch and volumn. Mascara isn't clumpy, easy to wash and remove. Nice packaging. I recommend Superhero Mascara by IT COSMETICS.

    User submitted media
    Mascara

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    New daily mascara for a natural look

    Submitted 6 days ago

    By Jeanne

    From Virginia

    [I received this product in exchange for my honest review] New favorite daily mascara! This is the perfect color brown for a natural look. Black looks harsh on me without a full face of makeup and other browns aren't dark enough. I have sensitive eyes and can't use most mascaras because they will flake off during the day, however this one stayed soft and light weight. The brush was fluffy and easy to use without accidentally stabbing myself. It is buildable but I like to use one coat. The color is just excellent.

    User submitted media 1 of 2
    Before
    User submitted media 2 of 2
    One coat

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Love this product, I will use it as a everyday makeup

    Submitted 6 days ago

    By Nesha

    From Hollywood, FL

    [I received this product in exchange for my honest review] After applying this mascara my lashes became thicker and longer. And because of its formula it was easy to apply. Removal of the product was also with the comfort and no panda eyes

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    I love how easy it is to apply

    Submitted 6 days ago

    By Heather

    From Enterprise, AL

    I highly commend the effortless application of this mascara, which effectively elongates my eyelashes. The brown shade offers a subtle and natural hue that remains vibrant throughout the day, even in hot and humid conditions. I highly recommend trying this product.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Q&A

    Showing 5 out of 127 Questions
    Q
    Do you make a brown mascara?
    Asked by Kiki
    Official Answer By IT Cosmetics - BE
    Hi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
    Q
    Is this full size?
    Asked by Sonybme
    Official Answer By IT Cosmetics - BE
    Hi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
    Q
    Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
    Asked by Deb
    Official Answer By IT Cosmetics - BE
    Hi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
    Q
    I need waterproof mascara. Does this come in waterproof?
    Asked by Luckyxxx
    Official Answer By IT Cosmetics - BE
    Hi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
    Q
    What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
    Asked by Jaclyn
    Official Answer By IT Cosmetics - BE
    Hi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you