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Highlights
Summary
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565117
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2281 results
MAJOR HAIR FALL OUT
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
This made my hair fall out in clumps. Please don't buy this. I heard other reviewers say this and I thought no way. OMG! I'm so upset.
It's so purple!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Wow! I don't even know where to start. This shampoo is hands down the best purple shampoo I have ever used in my life. And trust me, I have used pretty much every single one out there. It keeps my blonde looking super bright and gets rid of that brassy look that we all can't stand. It's so purple and it so worth every cent. I would recommend this product to everyone.
Great product
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This was It's really nice it brought back much color in my hair and did not make it look dead or dried out. The combination of the conditioner and shampoo chimpoo is fantastic They worked perfectly together. Most most combination shampoos and conditioners loose unconditioners make your hair look terrible after after a few uses and this doesn't and this doesn't.
Girl.. just yes! Buy it. Don't hesitate.
I bought a travel size of this & a travel side of the redken purple shampoo. I used this ONE time & my hair feels like ive never ever bleached it and its so shiny, soft and just lovely! It smells good too! Little goes a long way! I wouldnt say i see miracle results as ive said ive only used one time so far but i def feel a bit brighter looking in the blonde dept. So im going to buy a bigger bottle and go from there. Highly reccomend though. Its worth the money.
Hair is falling out
I have been using this for about a year now and coincidentally my hair is also falling out in clumps. Nothing else has changed. My hair dresser said she has seen this with this brand on other clients as well.