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Highlights
Summary
Pureology's Strength Cure Blonde Purple Shampoo is a rich-lather, sulfate-free purple shampoo that tones and fortifies brassy, damaged and lightened hair.
Benefits
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened or blonde hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Keravis: Prevents hair breakage
- Astaxanthin: Helps heal and repair damaged hair
- Purple Orchid: Provides violet toning properties
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565117
Apply to wet hair, lather, and rinse. Follow with conditioner.
Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw...
Most Helpful Critical Review
Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny. • I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the ...
2281 results
Not what I needed
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I inadvertently purchased a ginormous salon size that I will never use so I plan on gifting it to my hairdresser friend….I only used it once and it made my hair shiny, but it also made it fine and flat. Did it make my color good~yes but def not my everyday shampoo and what a lot of money. I will stick with my beloved pureology hydrate shampoo.
SAVED my orange hair!
I bleached my own hair at home and it turned orange and brittle. I was so embarrassed and horrified! I saw this product at Ulta and bought both the shampoo and conditioner in the travel size. After ONE USE of both products the orange is mostly gone and my hair is a color that exists in nature. My hair feels much softer too. This product is an absolute Godsend and it saved my hair! The colors in my before and after picture do not do justice to how bad it looked before. The after picture is accurate.
Lovely shampoo
This shampoo is amazing. It smells phenomenal and lathers so well that you don't need much, a little goes a long way. And of course, it also tons the brassy colors out of my hair!
I love this shampoo.
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Keeps my color popping! My hairdresser is always surprised by how my color doesn't look faded even after not seeing her for six months
Removes brassiness
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Works very well to remove brassiness. I'm a brunette with balayage highlights, and I use it to keep the highlights from looking too caramel-y. The first time I used it, I let it sit on my hair for about 3-4 minutes, and I felt like it made my highlights too light for my liking. But if I don't let it sit it removes the brassiness and doesn't get too light. I also prefer to wash my hair with regular shampoo first, then the purple shampoo so I don't have to use as much. Works great. It also doesn't stain my skin blue/purple.