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Too Faced Shadow Insurance 24-Hour Eye Shadow Primer
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Highlights
Summary
Too Faced's Shadow Insurance 24-Hour Eye Shadow Primer formula intensifies color and helps lock down eye shadow for 24+hours of non-creasing, fade-resistant wear. This primer helps protect against blue light damage and fights breakthrough oil to keep shadows lasting as long as you do.
Benefits
- Primes eyelid for smooth, even shadow application
- Translucent shade works on all skin tones
- Lightweight
- Comfortable on skin
- Easy to apply with doe foot applicator
Features
- 24+ hours
- Fade-resistant
- Non-creasing
- Protects against harmful blue light & environmental stressors
- Keeps eye shadows waterproof
Formulated Without
- Gluten
- Oils
- Silicone
Item 2589331
Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean finger tip or a flat shadow brush from lash line up to the brow bone. Allow for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.
Tip: To help eliminate smudging on the lower lash line apply a small amount of Shadow Insurance Primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners, and mascara, if desired.
Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Shadow Insurance
I wasn't sure what to expect when I bought this product, as I've never used any kind of primer before. While I've worn makeup on and off since I was a teen, I've never worn more than eyeliner and a simple shadow. I've only very recently begun experimenting with blending together more than one shadow...
Most Helpful Critical Review
So disappointed in new packaging - and new formula??
Had to come back and leave a review (which is rare for me TBH) and it's nice (and yet sad) to see I'm not the only one who dislikes the new packaging w/ wand. It's terrible. the wand/brush is useless, it doesn't apply well at all that way, and if you apply it like the directions say, you are wiping ...
980 results
New dispenser/Doesn't Work!!!!!!!
Skin Tone Light
Skin Type Oily
Eye Color Hazel
Verified Reviewer
Reviewed at
I loved the old product in a tube and was a die heart loyalist. The new wand dispenser is horrible. The consistency has changed, it's difficult to get out of the cylinder, doesn't apply well, is sometimes watery and overall doesn't work. I'm on the hunt for a new product from a different company.
Prefer Old Packaging, Terrible Tube
I have used Eye Insurance for many years now. I loved the small tube for its ease of use--squirt a dab on one's fingertips and apply. The new version has a tube with a clunky wand. It is unwieldy. I can't get the amount needed to dispense properly. The wand applicator seems less sanitary and unsafe for use around the eyes. I fear getting bacteria onto the sponge applicator and it growing inside the mascara sized tube, plus, its more garbage for the landfill than the previous packaging. The smaller tubes, sans applicator, was easy to pack for travel as well. I have loved the product because it keeps my eyeshadow on, even in my swimming pool, which is amazing. Please, Too Faced, don't disappoint fans of this product and bring back the other, better, safer, more eco-friendly product.
Please change it back!
I hate the new packaging. Hard to get the amount out you need. Especially when you get to the end. This has to be a new formula. Not as good as the old one. I'm going to have to find a different primer.
A must for eyeshadow
I can tell when I don't add the primer before applying my eyeshadow. When I don't, it doesn't go on smoothly and leaves a skip look. I'm getting older and can see the difference. This has been added to my routine.
New packaging is terrible
I have used too Faced Shadow Insurance for years up until now. I purchased one tube with the wand and will never purchase it again. Such a waste of money due to the product waste. Can't get the product out sufficiently to use. This makes me very sad because I have always enjoyed this product. I will definitely be shopping for an alternative.