Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
TranslucentIn stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Too Faced's Shadow Insurance 24-Hour Eye Shadow Primer formula intensifies color and helps lock down eye shadow for 24+hours of non-creasing, fade-resistant wear. This primer helps protect against blue light damage and fights breakthrough oil to keep shadows lasting as long as you do.
Benefits
- Primes eyelid for smooth, even shadow application
- Translucent shade works on all skin tones
- Lightweight
- Comfortable on skin
- Easy to apply with doe foot applicator
Features
- 24+ hours
- Fade-resistant
- Non-creasing
- Protects against harmful blue light & environmental stressors
- Keeps eye shadows waterproof
Formulated Without
- Gluten
- Oils
- Silicone
Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean finger tip or a flat shadow brush from lash line up to the brow bone. Allow for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.
Tip: To help eliminate smudging on the lower lash line apply a small amount of Shadow Insurance Primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners, and mascara, if desired.
Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Lip Injection Max Plumper deluxe sample with $30 Too Faced purchase (valid thru 5/31/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 16Brown
- 15Green
- 11Blue
- 8Hazel
- 1Grey
Skin Tone
- 18Light
- 15Fair
- 12Medium
- 4Olive
Skin Type
- 15Combination
- 15Normal
- 8Oily
- 7Dry
- 4Sensitive
Most Helpful Positive Review
Shadow Insurance
I wasn't sure what to expect when I bought this product, as I've never used any kind of primer before. While I've worn makeup on and off since I was a teen, I've never worn more than eyeliner and a simple shadow. I've only very recently begun experimenting with blending together more than one shadow...
Most Helpful Critical Review
So disappointed in new packaging - and new formula??
Had to come back and leave a review (which is rare for me TBH) and it's nice (and yet sad) to see I'm not the only one who dislikes the new packaging w/ wand. It's terrible. the wand/brush is useless, it doesn't apply well at all that way, and if you apply it like the directions say, you are wiping ...
956 results
Horrible packaging
Loved the product when it was in the squeeze tube. With this hard bottle and wand - I feel like im fighting to get any. I question if there is even anything in the tube. Unfortunately I will not buy this again if this is the style they're using
Waste of money
I do not like the new packaging or formula. The formula dries white and flaky leaving my eyelids a mess. It's not easy to wipe off and my eyeshadow does not last.
The new formula/packaging is GARBAGE
I was a diehard loyal fan of the old two faced primer in the soft plastic tube. The product was wonderful and I literally recommended it to everyone. After one use of the new product I was immediately disappointed. 1. It smells like coconut- I personally have a vert strong aversion to fake coconut smells and its absolutely terrible. 2. The formula has changed, the consistency is much thicker/dryer than the previous product. 3. You actually get less product now for the same amount (old tube was .35oz, new one is .20oz) 4. The applicator is horrible. It's like a lip gloss but the everything is absorbed in the applicator and I had to re-swab 3 times to get enough product. 5. I had a bad reaction and my eyelids were super dry and red after use. I will never be purchasing this product again. Such a shame that after using for over a decade they had to destroy a truly wonderful product.
Won't buy it again
Used to use this for years when it came in a squeeze tube. But this new hard packaging witb a wand is terrible. Fekt like it was ok for a frw weeks and now I can't get anything on the wand. Couldn't have all dried up in such a short amount of time. What a waste of money. Wish I could give this zero stars.
Does not work as well as others I have tried
This eye shadow primer does not work as it is supposed to. I only kept my shadow from creasing for about 3 hours. Didn't matter if I used frost or matte. Left my eyelid with a greasy feel. Almost as if i had put vaseline on my eyelids. I will not buy this again. The Ulta brand is much better and cheaper.
