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Too Faced Shadow Insurance 24-Hour Eye Shadow Primer
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Highlights
Summary
Too Faced's Shadow Insurance 24-Hour Eye Shadow Primer formula intensifies color and helps lock down eye shadow for 24+hours of non-creasing, fade-resistant wear. This primer helps protect against blue light damage and fights breakthrough oil to keep shadows lasting as long as you do.
Benefits
- Primes eyelid for smooth, even shadow application
- Translucent shade works on all skin tones
- Lightweight
- Comfortable on skin
- Easy to apply with doe foot applicator
Features
- 24+ hours
- Fade-resistant
- Non-creasing
- Protects against harmful blue light & environmental stressors
- Keeps eye shadows waterproof
Formulated Without
- Gluten
- Oils
- Silicone
Item 2589331
Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean finger tip or a flat shadow brush from lash line up to the brow bone. Allow for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.
Tip: To help eliminate smudging on the lower lash line apply a small amount of Shadow Insurance Primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners, and mascara, if desired.
Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
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Reviews
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Ratings Distribution
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Skin Tone
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Most Helpful Positive Review
Shadow Insurance
I wasn't sure what to expect when I bought this product, as I've never used any kind of primer before. While I've worn makeup on and off since I was a teen, I've never worn more than eyeliner and a simple shadow. I've only very recently begun experimenting with blending together more than one shadow...
Most Helpful Critical Review
So disappointed in new packaging - and new formula??
Had to come back and leave a review (which is rare for me TBH) and it's nice (and yet sad) to see I'm not the only one who dislikes the new packaging w/ wand. It's terrible. the wand/brush is useless, it doesn't apply well at all that way, and if you apply it like the directions say, you are wiping ...
972 results
Go to for years. Hate the new packaging!
I have used this product for years and love it. Have not found anything else that protects eye makeup from creasing and smudging like this does. Works in humid environments too. I often receive compliments on my shadow and am asked what brand I use. To which I answer but tell them it only looks this good because of the primer I use. Having said that, I have gone from buying this product twice a year to practically every month because of the new packaging. The cap is very delicate and cracks almost immediately upon use, which dries the product out. I've managed this by using electrical tape to wrap the cap as soon as it cracks, which prolongs the product's usability for a while. It's very annoying and I wish Too Faced would pay attention to this. But I can't live without it, so I put up the annoyance and extra expense.
Used this for years, won't buy again now
New packaging is impossible to use and get anything out off. Doesn't go on easy, huge pain. Was a cult follower of the old stuff.
Applicator is hard to use
I had a hard time applying. The applicator is like a feathered sponged. What I was able to apply did not layer correctly. I did not use. The shadow palette was great. The colors stayed on well all day. Without the primer. I would not buy again.
I will be returning this product
While this product did hold my eye shadow in place during a 10 hour bartending shift and then through 4 hours of sleep, the product is extremely difficult to get out of the container and does not want to come off the "doe" tip and onto my skin. I can only imagine the amount of product that is waisted inside the packaging if I can't even get it to adhere to the doe tip while it is brand new. I also didn't appreciate that it messed with my other products do to how "aggressive" I had to be to get the product off the doe tip.
Won't buy again
Verified Reviewer
Reviewed at
This is the best eye primer I've used but the old packaging needs to come back. Like many of the other reviews this new packaging is horrible. Produce dried out and the lid cracks. Thought it was a fluke but it happened again and I came here to see if it's just me but no. Going to switch to something else until I see a change has been made. I hoping for it!
