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Too Faced Shadow Insurance 24-Hour Eye Shadow Primer #1
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer #1

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Too Faced Shadow Insurance 24-Hour Eye Shadow Primer

$28.00

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Color:Translucent Shadow Insurance 24-Hour Eye Shadow Primer Translucent
Size:0.093 oz

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Details

Benefits

  • Primes eyelid for smooth, even shadow application
  • Translucent shade works on all skin tones
  • Lightweight
  • Comfortable on skin
  • Easy to apply with doe foot applicator

Features

  • 24+ hours
  • Fade-resistant
  • Non-creasing
  • Protects against harmful blue light & environmental stressors
  • Keeps eye shadows waterproof

Formulated Without

  • Gluten
  • Oils
  • Silicone

Item 2589331

How To Use

Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean finger tip or a flat shadow brush from lash line up to the brow bone. Allow for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.

Tip: To help eliminate smudging on the lower lash line apply a small amount of Shadow Insurance Primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners, and mascara, if desired.

Ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Review Snapshot

by PowerReviews

962 ReviewsWrite a Review
Ratings Distribution
Pros
24All Day Wear
12Smudge Proof
11Lightweight
8Combination Skin
8Oily Skin
Cons
No Cons
Eye Color
16Brown
15Green
11Blue
8Hazel
1Grey
Skin Tone
18Light
15Fair
12Medium
4Olive
Skin Type
15Combination
15Normal
8Oily
7Dry
4Sensitive
Most Helpful Positive Review
Shadow Insurance

I wasn't sure what to expect when I bought this product, as I've never used any kind of primer before. While I've worn makeup on and off since I was a teen, I've never worn more than eyeliner and a simple shadow. I've only very recently begun experimenting with blending together more than one shadow...

Versus
Most Helpful Critical Review
So disappointed in new packaging - and new formula??

Had to come back and leave a review (which is rare for me TBH) and it's nice (and yet sad) to see I'm not the only one who dislikes the new packaging w/ wand. It's terrible. the wand/brush is useless, it doesn't apply well at all that way, and if you apply it like the directions say, you are wiping ...

962 results

Stop changing the packaging!

Submitted 3 months ago

By Jenn

From Kentucky

I don't like the newer packaging- you can't get all the product out.

Bottom Line Yes, I would recommend to a friend

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Horrible packaging

Submitted 3 months ago

By M

From South Hadley MA

Loved the product when it was in the squeeze tube. With this hard bottle and wand - I feel like im fighting to get any. I question if there is even anything in the tube. Unfortunately I will not buy this again if this is the style they're using

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Waste of money

Submitted 3 months ago

By Aly

From California

I do not like the new packaging or formula. The formula dries white and flaky leaving my eyelids a mess. It's not easy to wipe off and my eyeshadow does not last.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
The new formula/packaging is GARBAGE

Submitted 3 months ago

By Kay

From Florida

I was a diehard loyal fan of the old two faced primer in the soft plastic tube. The product was wonderful and I literally recommended it to everyone. After one use of the new product I was immediately disappointed. 1. It smells like coconut- I personally have a vert strong aversion to fake coconut smells and its absolutely terrible. 2. The formula has changed, the consistency is much thicker/dryer than the previous product. 3. You actually get less product now for the same amount (old tube was .35oz, new one is .20oz) 4. The applicator is horrible. It's like a lip gloss but the everything is absorbed in the applicator and I had to re-swab 3 times to get enough product. 5. I had a bad reaction and my eyelids were super dry and red after use. I will never be purchasing this product again. Such a shame that after using for over a decade they had to destroy a truly wonderful product.

Bottom Line No, I would not recommend to a friend

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Won't buy it again

Submitted 4 months ago

By Bashigyal

From FL

Used to use this for years when it came in a squeeze tube. But this new hard packaging witb a wand is terrible. Fekt like it was ok for a frw weeks and now I can't get anything on the wand. Couldn't have all dried up in such a short amount of time. What a waste of money. Wish I could give this zero stars.

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