Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Arctic Fox Semi-Permanent Hair Color
Yay! You are earning rewards points on this purchase.
Summary
Highlights
Arctic Fox Semi-Permanent Hair Color is a cruelty-free, semi-permanent hair dye that is made from only vegan ingredients.
Benefits
- Cruelty-Free
- Semi-Permanent
- Hydrating
- Zero Damage
- No Harsh Chemicals (Peroxide, Ammonia, or PPD)
- Vegan
Features
- Arctic Fox Poseidon is a vibrant, medium true blue so make some serious waves with this mythical shade.
- For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.
- Always do a patch and strand test before coloring.
Item 2562928
Because everyone's hair is different, do the strand test and see the result of the color before full application. A patch test is also recommended to confirm you're not allergic.
Step 1: Shampoo and dry hair thoroughly. Do NOT use conditioner.
Step 2: Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional).
Step 3: Remove bottle cap and inner seal.
Step 4: Wear protective gloves for application and pour desired amount into bowl.
Step 5: Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.
Step 6: Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.
Step 7: Rinse hair in tepid water thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the kitchen sink with cold water.
To prevent color bleeding make sure hair is completely dry before sleeping.
Aqua, Cetyl Alcohol, Glycerine, Glycerol Stearate, PEG-100 Stearate, Propylene Glycol, Stearalkonium Chloride, Guar Hydroxypropyltrimonium Chloride, Quaternium-52, Cetearyl Alcohol, Ceteareth-20, Hydrolyzed Soy Protein, Fragrance, Citric Acid, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone. May Also Contain: Basic Blue 3, Basic Blue 7, Basic Orange 1, Basic Orange 31, Basic Red 22, Basic Red 51, Basic Yellow 29, Basic Yellow 87, Basic Violet 2, Basic Violet 13, Ext. Violet 2.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
4 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
The best I've found so far
I have been using arctic fox for almost a year now. I have used to it maintain my hair in various shades of blue, purple, pink, and turquoise. I switched over from overtone because it was staining my hair, esp the dark blue. Arctic fox does not do this, but it also needs to be refreshed a bit more...
Most Helpful Critical Review
VIRGIN BLONDES - AVOID LIKE THE PLAGUE !!!!
This product was an absolute nightmare ! Used this on my VIRGIN, all natural & very healthy dark ash blonde hair, from mid length to ends for a cool ombré effect. The color never washed out and it's been 8 months. I've tried multiple chelating shampoos, dandruff shampoo, the vitamin c treatment, etc...
896 results
Love love love this color!
Hair Type Straight Hair
My hair stylist got me hooked on this product! I get so many compliments on the Purple AF color in my hair. My hair is black so I do have to bleach out my color in order for the purple to be seen..But it smells amazing and is easy to use!
Permanent on everything but your hair ..
Hair Type Wavy Hair
Arctic Fox? More like Arctic Flop 🤡. I don't know who's hyping this like it's the second coming of hair dye, but let me tell you right now. this is NOT for anyone who wants serious, stay-put color. This is for the girlies who wanna stain their soul and everything they touch except their actual hair 💀. I used Transylvania and baby… why did it smell like COW POOP? 🐄💨 No joke. My bathroom smelled like a haunted petting zoo. And the bleeding?? I swear I could just blink too hard and dye would appear on the ceiling. It stained my tub, my sink, my towels, my skin, my ancestors. You'll need bleach, prayer, and a power washer just to get your bathroom back 😭🧼🚿. The kicker? It's near permanent on every surface except your hair 😭. The color faded faster than my will to live on a Monday. After two washes it looked like I dyed my hair with despair and regret. I've tried other Arctic Fox shades too (because yes I gave it multiple chances, I'm a forgiving queen 🥲) and every single one bled like it was being exorcised. Cute in the bottle, a nightmare in real life. Unless you're doing a one-day cosplay or tryna look like you made out with a squid 🐙, RUN. Switched to Clairol permanent and suddenly my hair is rich, dark, sexy, and actually stays on my head?? Imagine that 😭🫶. Arctic Fox is overhyped AF. If you want temporary cosplay clown, sure 🙃. But if you want real, lasting color? Go be a grown woman and get yourself some permanent dye 🧚♀️✨.
Don't buy. Washes out right away. Waste of time and money
Hair Type Very Curly Hair
I wouldn't buy this ever again. Looks great initially, but then just washed out. Waste of time and money.
Love
Love it!
Love it!
This is my go to brand for vivid colors. I've had pink, blue and now purple hair. All of them are true to color. Purple AF is a really good name because that is what it is.