Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Arctic Fox Semi-Permanent Hair Color #1
Arctic Fox Semi-Permanent Hair Color #1

 Semi-Permanent Hair Color

$18.49

or

    Size:8.0 oz

    Pickup and delivery options

    In stock and ready to ship

    Usually ships in 24 hours

    Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

    Earn points on this purchase.

    Details

    Features

    • Vibrant True Red
    • On levels 8+, Poison packs a classic red punch
    • For levels 6-7, Poison leaves a rich cherry tint
    • The lighter your base, the brighter and more vivid the red

    Benefits

    • DIY formula - easy at-home application
    • Hydrating & deep conditioning
    • Keeps hair soft and healthy
    • Best on pre-lightened hair
    • Vibrant results on level 8+

    Formulated Without

    • Ammonia
    • Peroxide
    • PPD
    • Ethyl Alcohol

    Item 2562942

    How To Use

    Because everyone's hair is different, do the strand test and see the result of the color before full application. A patch test is also recommended to confirm you're not allergic.

    Step 1: Shampoo and dry hair thoroughly. Do NOT use conditioner.

    Step 2: Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional).

    Step 3: Remove bottle cap and inner seal.

    Step 4: Wear protective gloves for application and pour desired amount into bowl.

    Step 5: Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.

    Step 6: Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.

    Step 7: Rinse hair in tepid water thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the kitchen sink with cold water.

    To prevent color bleeding make sure hair is completely dry before sleeping.

    Ingredients

    Aqua / Eau, Cetyl Alcohol, Glycerine, Stearalkonium Chloride, Glycerol Stearate, PEG-100 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Quaternium-75, Cetearyl Alcohol, Ceteareth-20, Hydrolyzed Soy Protein, Fragrance, Citric Acid, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Red 51, Basic Yellow 87

    Frequently bought together

    3 items

    Current Product

    Arctic Fox

    Semi-Permanent Hair Color

    Color

    Poison

    $18.49

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Current Product

    Arctic Fox

    Semi-Permanent Hair Color

    Color:

    Poison

    $18.49

    Step 2

    Step 3

    Similar items for you

    12 items

    We think you'll like

    12 items

    Sponsored products

    10 items

    Review Snapshot

    by PowerReviews

    938 ReviewsWrite a Review
    72%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    Best For
    Describe Yourself
    Hair Type
    Most Helpful Positive Review
    The best I've found so far

    I have been using arctic fox for almost a year now. I have used to it maintain my hair in various shades of blue, purple, pink, and turquoise. I switched over from overtone because it was staining my hair, esp the dark blue. Arctic fox does not do this, but it also needs to be refreshed a bit more...

    Versus
    Most Helpful Critical Review
    VIRGIN BLONDES - AVOID LIKE THE PLAGUE !!!!

    This product was an absolute nightmare ! Used this on my VIRGIN, all natural & very healthy dark ash blonde hair, from mid length to ends for a cool ombré effect. The color never washed out and it's been 8 months. I've tried multiple chelating shampoos, dandruff shampoo, the vitamin c treatment, etc...

    938 results

    Bleeds for days

    Submitted 3 months ago

    By Jamiek

    From Michigan

    We bought the blue for my nieces hair, still bleeding after 2 washes. Its stained her shirts and neck. Has to sleep with a hair bonnet to keep from bleeding and staining pillows and sheets!

    Was this review helpful to you?
    The absolute best hair dye

    Submitted 3 months ago

    By Saby

    From Maryland

    You cannot beat arctic fox. Their dyes are so vibrant and beautiful and tend to stay longer in the hair then other semi permanent colors. I used wrath on medium blonde hair, and it come out gorgeous. Very messy though!

    Was this review helpful to you?
    My Favorite brand

    Submitted 4 months ago

    By StevieLynn

    From Omaha, Ne

    I've been doing blue/purple hair for probably 2 years now. This brand has lasted the longest. I no longer have to touch up in between appts. I go every 8-10 weeks and it still looks good. It smells good and doesn't damage my hair.

    Was this review helpful to you?
    It's good

    Submitted 5 months ago

    By Lilliana

    From Murfreesboro, TN

    Hair Type Very Curly Hair

    I love the darker colors! Both me and my sister a natural light blonde, and the darker colors show up very well without any bleach needed. The lighter colors don't show up though. We both tried to use the Frose color and it did not show up at all.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Easy to apply fun color

    Submitted 5 months ago

    By Pamela

    From PA

    Hair Type Wavy Hair

    Definitely making the switch to using this brand.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?

    Q&A

    Showing 5 out of 15 Questions
    Q
    I bought and used this around 4 years ago it looks and smells fine, is it still safe to use?
    Asked by Expiration
    Official Answer By Arctic Fox - Brand Engage
    Thanks for reaching out to us! Generally, your color will keep for about 12 months after opening- just keep it below 115 degrees (store in a cool, dry place) to avoid separation. Personally, I have used bottles that are a few years old and they have been fine. They might lose some of the color saturation though. I would suggest doing a strand test to see how it does being 4 years old.Was this answer helpful to you
    Q
    How long does Ritual last on unbleached hair and will it come out easily, or damage the color or texture of my hair?
    Asked by GIRLYpop
    Official Answer By Arctic Fox - Brand Engage
    Great question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
    Q
    If I dye my unbleached, light brown hair with Ritual dye late in the month, will it be able to stay late into the next month or will it be faded by then?
    Asked by AGiloveburgundy
    Official Answer By Arctic Fox - Brand Engage
    How long the color lasts depends on the level of your hair color, the porosity of your hair and your hair care regimen. On average it will last 2 to 4 weeks. Ritual does tend to stay on the longer end of that spectrum though.Was this answer helpful to you
    Q
    How long does the product last in hair?
    Asked by Rach
    Official Answer By Arctic Fox - Brand Engage
    Great question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
    Q
    i have natural strawbery blonde/copper hair but dont want to bleach, id be getting highlights with the frose color. what damage can i expect, how long would it last, would the color even show, and is doing it without bleach even possible?
    Asked by row
    Official Answer By Arctic Fox - Brand Engage
    As mentioned online, pre-lightening for pastels (including Frose) is necessary for accurate coloring! If your hair is naturally a light blonde then Frosé will have trouble taking and may only last for a wash or two as its such a low pigmented shade for natural hair. Using or at least mixing in a more pigmented color like Virgin Pink would be recommended in this case 💖 All of our colors will wash out 100% though, given time. Pinks tend to wash out fairly soon (4-8 weeks on bleached hair and 2-6 weeks on unbleached hair, whereas blues and greens can linger for quite a while.Was this answer helpful to you