Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Benefits
- Fast and easy, precise, no mess application
- Water and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- Blonde shades cover dark and gray hair (without peroxide!)
- No waxes or dyes; won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
- Great value: compact includes 6 months - 1 year of applications
Key Ingredients
- Reflective, multidimensional mineral powder (available in 8 shades)
Formulated Without
- No waxes, dyes or peroxide
Item 2278086
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Madison Reed
Root Perfection Root Touch Up Kit
Madison Reed
The Great Cover Up Root Touch Up + Brow Filler
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Pureology
Color Fanatic Multi-Tasking Leave-In Conditioner Spray
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
One United Multi-Benefit Leave In Conditioner Spray
Sponsored products
10 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best For
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1489 results
This will be a re-purchase product for me for sure
Hair Type Straight Hair
I bought during savings event, very happy with it. I included a side by side comparison that shows a light layer of it applied. You can build it up, no sticky feeling, lasts between washes just minor touch up. Next time I'll go a shade darker.
Might work for Blonds, but NOT Brunettes!!
Hair Type Straight Hair
I knew right after the first application, I had to return it. Does not cover at all!! I was so happy that it was on sale so I bought 3, but was soon very disappointed after I tried it.
I will purchase then product again.
Hair Type Straight Hair
This is gonna work well, and it's almost one-half less the price I was paying for another brand.
I would buy this product again
Hair Type Wavy Hair
Love the cover up in between colors
Doesn't work for me
I have dark brown fine hair and I've tried covering up my roots with this stuff, and it will not adhere at all, but it certainly sticks to my scalp and covers it. Really not sure where these reviews are coming from on this product.
Questions
Q&A
Showing 5 out of 54 Questions
- Q
Can men use this on facial hair?
- Asked by AMC
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
Can I flat iron my hair after having applied wow root touch up on the previous day?
- Asked by Adorable
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
Is Wow Root Cover Up cruelty-free?
- Asked by Colliemom
- Verified Reply - Staff ExpertColor Wow is not tested on animals and contains no animal-derived ingredients.Was this answer helpful to you
- Q
Will the color bleed on your pillow and will it come out during swimming and sweat?
- Asked by Louise
- Verified Reply - Color Wow TeamGreat question. Color Wow root cover up is a mineral powder that adheres to hair instantly. It will not stay on your pillow. It is also water resistant which means that you can swim with it, get caught in the rain, and it will not bleed, or run down. It will also stay in place when you sweat, so it's your perfect summer accessory!Was this answer helpful to you
- Q
I have dark blonde hair (ash blonde). Would I get the blonde or light brown to use on my gray roots? I plan on using this product inberween color appointments, usually about 1 week before my next appointment
- Asked by Aunt Beanie
- Verified Reply - Staff ExpertWe apologize for the delay. For the quickest answer to your question, please call us at 866-983-8582 for assistance. Thank you!Was this answer helpful to you