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Member Exclusive! Earn up to 4X points on purchases & services thru 4.9. Excludes UB Marketplace & gift cards.
Highlights
Summary
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- 100% gray coverage.
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Dermatologist tested, non-damaging to hair (according to an independent clinical study).
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Sustainable packaging.
- Made in Italy.
- For best results, stay within two shades of your natural color.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.
- Content's Packaging May Vary
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Pair of Gloves (2 ct)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2508777
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Water, Stearyl Alcohol, Propylene Glycol, Ethanolamine, Cetyl Alcohol, Ceteareth-25, Cocamide MEA, Toluene-2,5-Diamine Sulfate, Polyquaceteth-2, Ternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Palmitic Acid, Sodium Hydrosulfite, Sodium Sulfite, Butylene Glycol, 2-Methylresorcinol, P-Aminophenol, M-Aminophenol, 2, 4 Diaminophenoxyethanol Hcl, 4-Chlororesorcinol, 2-Amino-3-Hydroxypyridine.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylxexylglycerin, Phenoxyethanol, Fragrance.
Barrier Cream: Water, Mineral Oil, Glycerin, PVP, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.
Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Cocamidopropyl Dimethylamine, Propylene Glycol, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.
Replacement ingredients in Madison Radiant Cream Color To Replace PPD, one key ingredient used is a Para Toluene Diamine (PTD) ingredient called Toluene 2,5-Diamine Sulfate (TDS). To Replace Resorcinol, 2-methylresorcinol is used. To Replace Ammonia, ethanolamine is used.
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We think you'll like
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Questions
Q&A
Showing 5 out of 1331 Questions
- Q
I used the 6NGV a few months ago. What do you recommend for going to a lighter color to eventually have a blonde and brown (bronde) balayage look?
- Asked by Lauren
- Official Answer By Madison Reed - SyndicationMadison Reed Radiant Cream Color is formulated with a 20 volume activator, and like most permanent hair color lines, can not lift previously colored hair. Our Radiant Cream Color can lift natural, uncolored hair 1-2 levels lighter. Due to these limitations, we’d like to ask you a few questions to better understand your goals and provide the best guidance for going lighter. If your color has faded significantly you could move to the Lucca Light Brown and then gradually move to using the Light Works Lazio Cool Toffee kit to add Balayage highlights to lighten your color.Was this answer helpful to you
- Q
I have short hair n less volume , so can one packet be used multiple times
- Asked by Taj
- Official Answer By Madison Reed - SyndicationHello! We do recommend using the full kit, but if you do feel there is too much product for your hair. The ratio of color to activator is 1:1.5, if you want to split it into two applications prior to mixing. Mixed color cannot be saved.Was this answer helpful to you
- Q
I am currently using Dorsolo brown. Is there a cooler version of medium brown that I could switch to? If so, can I just start at the roots only with the new color as I am 80% grey. Thank you
- Asked by CJR
- Official Answer By Madison Reed - SyndicationHello! As you have a high percentage of gray, we do recommend continuing with Dosolo Brown, as warm tones are required for gray coverage. However you can increase the processing time on the roots, up to 55 minutes, to allow more of the cool tones to deposit. We do have our shade Torino Brown, which is similar, but cooler. But we cannot guarantee it will provide the same coverage as Dosolo Brown.Was this answer helpful to you
- Q
What is the difference in color between true light brown (novara) and light neutral brown (Umbria)?
- Asked by Tricia
- Official Answer By Madison Reed - SyndicationHello! Novara is a warmer shade, and Umbria is a cool/neutral shade.Was this answer helpful to you
- Q
Does 6.5NNA Sondrio Brown soft medium neutral brown have red tones in it?
- Asked by susie
- Official Answer By Madison Reed - SyndicationHello, yes, all brunette shades contain some red tones. Gray shades can have slightly more as warm tones however, as they are required for gray coverage.Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2812 results
Hair falling out
Hair Type Wavy Hair
It works but after a few months my hair started to fall out.
Great product
Hair Type Straight Hair
Love this product - color lasts, easy to apply and gentle on hair. Leaves hair shiny and manageable.
Love Madison Reed products!
Hair Type Straight Hair
I love Madison Reed hair products! They never let me down. Easy to use with clear instructions. Hair color is the best I have used.
No
Hair Type Straight Hair
The worse hair dye it didnt cover at all
Only color Ill use!
Hair Type Straight Hair
Excellent grey coverages, beautiful color,amazing packaging. So many lil extras! Ill buy this again n again! Try it!!!