Rated 4.09 out of 5 stars
Most Helpful Positive Review BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is ok because the color is excellent. It is hard to describe. Not too auburn, not too copper, not too brown. Just perfect! I was amazed at how the product had absolutely no scent what-so-ever! Finally nice to color my hair and not get a headache from the fumes. I have box colored my hair forever. For the last 2 years or so I was ordering from eSalon (they are really great too), but I always saw adds for this product and figured I'd switch it up. I could not be happier with the color. The price is the same as eSalon. The only potential draw back for this product is that the formula was not very liquid. I alway used cream formulas, but this one was different. It almost felt powdery when applying. It is nice because it doesn't drip and I got way fewer stains around my ears, but I was really close to running out of product. My hair is just shorter than shoulder length and I feel I should not have had to buy the extra bottle for long hair. But I was very fearful that I did not get the color worked in everywhere because it was so dry like and not going very far. I used every last drop and luckily I did not have any missed spots. But I did see a couple reviews where people complained their hair turned out patchy. I can see how this can happen. If you are in doubt about length, order the second bottle. You will be glad you did. Or just be very careful to evenly apply and work into your hair so you don't get dry patches. One thing I noticed (and like) is that after I washed and dried my hair, the towel did not have any staining at all. Usually, even if I spend forever rinsing out the product, when I dry my hair I get the slightest color on the towel. Not a big deal, but my pillow cases also get it after I color. And I bet it won't happen this time because the towel didn't have a hint of color on it! I will most definitely order again, but may go one shade lighter!
Most Helpful Critical Review Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wrong. I normally get highlights because I have a lot of hair it takes 4+ hours plus quite a bit of money to get my hair done at the salon so I decided to try just coloring my hair at home from now on. BIG MISTAKE. This color turned my hair orange. After talking with the color care crew, I will be receiving the crema gloss to hopefully remove the orange but I am not optimistic. Waste of money and time and now I have to go to the salon to have my hair fixed anyway. 2 stars because the customer service at this company is fantastic and although my hair looks terrible, it is very soft and feels amazing.
Reviewed by 40543 customers Not for me
Mel G from California
I liked what the kit included because it has everything you need. But it didn't really work on many grays. I wouldn't purchase again.
Don't waste your money
Kirsten from United States
Considering this is so highly rated I had high expectations. I'm disappointed to say the least. The color did not last whatsoever and I noticed my hair started falling out more than normal which I thought was weird because that's never happened to me with a hair dye, so I did some research and come to find out this uses an ingredient known to cause hair loss. Don't waste your money guys. This has more negative reviews than it shows.
Beautiful color that easy to apply
Alissa from Florida
I was very hesitant to try another "safer" home dye after another well-known brand left me with a very bad allergic reaction that took months for Ms to figure out where it can from. My roots were bad, my grays were coming in strong and I needed color. Madison Reed kept popping up and although the price was double compared to the last product I used, I decided to go for it. I took the online quiz a lot and every single time it gave me the same Tuscany color. I loved the step by step guide, and all that came in this box that was beautifully put together. And best part...no allergic reaction!!
Cori from USA
I love it
Hair turned orange
Beauty queen from Northern California
Would not buy again. Hair turned orange
I am very happy using Madison Reed.
Happy customer. from Garfield, New Jersey
Use it often and I'm very satisfied.
Tsar77 from Pittsburgh
I have been dying my hair at home for years and heard such great things about Madison Reed, so I thought I would give them a try. I had a lot of dark blond regrowth (quarantine), and the ends were a light red. I chose 7RC Carrara Crimson (a bright copper red, I'd used similar shades from other brands before) and followed the directions. I was nervous because it was not developing while I was applying it, but I finished up and put on the cap. 45 minutes later...pretty much nothing lol. My baby hairs were dyed but my dark blond regrowth just had a golden tint. The red ends were basically the same, just a little brighter. It was so weird. I wonder if there was something wrong with the box that I got. Anyway, I had to redo it again with my normal dye. I did give them two stars because there was no smell, it was easy to apply, and my hair was very soft!
Not for blondes
Gretchen from NJ
I wanted my already blonde hair lighter so I ordered their lightest shade(which on the box looked like the shade I wanted). My hair turned out darker than it originally was. :( I will say that my hair was soft and smooth. Maybe it's only good if you're going darker than your natural hair color.
8CC Matera Marigold - LOVE!
kagarose from TX
So I went from medium/ash/slight leftover balayage blond hair to a copper blond. I have gotten nothing but compliments. My husband wants me to never go back to blond and I don't know if I ever will lol
Great natural looking color and my hair does not seem damaged like it usually does from at home hair coloring. Will definitely be trying out other colors and combinations.
Stacey from Los Angeles
This is an all in one kit and amazing hair color that lasts way longer than any dye I've used previously. Everything is perfectly packaged and labeled making it easy to use. This is my go to for life!
So far so good 🤞🤞
Alexandra from CT
So this past year my salon had to switch color companies because the one they used to get is no longer manufactured, the result has been a complete waste of money. I go home with a wet head for $90 (one step plus glaze, price before tip) and still some grays!!! I just turned 33 and I am a >10% gray, they should all be covered easy! I bought 2 of the Siena shade (happy I bought 2 because I needed them both). I colored my hair 10 days ago and just washed and blow dried last night for the second time, the color is definitely holding better than salon at this point. My biggest fear with home coloring is dryness, that straw feeling. After I rinsed color and shampooed it felt like straw just like I vaguely remembered back in the day lol I applied my amika soulfood and it felt like silk after being rinsed. I was floored with the shine after I blew it out, incredibly shiny!! I hope this holds up and fades gracefully because if so I will continue buying...cautiously though. Their ammonia replacement concerns me so I took off one star because there was definitely more hair fallout then usual (compared to when I just shampoo and condition) after initially rinsing the color out, but again I haven't colored my own hair in almost 10 years so I'm not sure what amount of fallout is normal. I have medium thick hair that hits almost to my mid back, it is naturally curly and naturally a level 7 light brown, Siena worked PERFECTLY, darkened without washing me out...it is the second color the quiz recommended, the first was the darker shade Torino—I kept it on for the full time that was recommended after doing a strand test. I had the boxes of color for weeks before finally doing it. I was very hesitant because 1. permanent dye 2. dryness 3. my hair is my thing lol and it one of the things I spend good money on to keep healthy and happy. My grandmother goes to the same salon as me and was complaining to me on the phone while she was on her way there for a third time to fix her color, she said "I'm just gonna have to do that Madison something...this is too much", I dyed my hair the next night!
Smiley from Florida
I've been using this since the pandemic and I haven't been back to salon for a color. It covers my grey hair and seems to last longer than if I had it done from the salon. With the many different colors and shades to choose from it's almost guaranteed to find your shade. And it doesn't dry my hair out like most other box colors
DJ from Sugar Land Tx
Product worked very well
May Cause Hair Fallout
KellyH from Indiana
They advertise "ammonia free", making you think it's safer. They actually use an ingredient that has been proven to be more damaging than ammonia. This ingredient can cause hair to fall out. There are complaints of this happening to women. My hair continues to experience fallout. I asked Madison Reed for advice repeatedly and all they will say is for me to discontinue using their hair color. Steer clear from this hair color if you want to keep your hair. I have now filed a complaint with the BBB to try to get Madison Reed to admit their hair color may cause fallout as well as to recoup what I've had to spend so far on my hair care.
Best hair color product ever!
DoveHat from Kansas City, MO
Cruelty free, no strong odor, great color that lasts a long time! I will never go back to the old stuff!
Would definitely buy again.
Melissa from Boston
So easy to use. My hair is healthy and strong. No harsh chemicals!
WisconsinGirl from Port Washington. WI
This color is amazing. It was my first time using home color. I previously has my color done at a salon. I did it last night and it's the perfect brown for me. I would recommend processing for the longer amount of time if you have gray.
where is the color ???
siobhan from texas
no seriously, the box came with everything but the color creme to mix with the developer...i opened the box and put the barrier cream on my hairline and ears the took the developer bottle of of the box and set up the cap and gloves. eventually i had taken out and set up everything besides mixing the color and developer. i tore apart the box, my bathroom, and had my fiance come help me look and it is nowhere to be found so my conclusion is that it never got packaged in the first place. hopefully i can return since its defective
Pepe's girl from Scottsdale AZ
The best hair color, worth the extra money!
First at home hair color I have loved!!!
PuggyMomSC2 from SC
My hair is coarse, thick and frizzy especially after coloring. Not so with this product! I was amazed at how shiny and soft my hair was afterwards. Also the red was the exact shade I was wanting...love it!
I absolutely love this color.
Lisa from Indiana
I loved everything about it. Most complete hair coloring system I've ever bought. Will definitely buy again. Beautiful color
Best hair color
Nic from Loves park illinois
Best hair color I have come across. Long lasting color and excellent gray coverage.
Orangey roots/Went on super dark
Colie A from Oregon
I used Tuscany, Lucca, and Sicily throughout my hair expecting some depth. My result was nearly monotone daaaaark hair with lighter orangey glowing roots. It took weeks to light up to see any variation in the color at all. Also, it did not cover my random grays! Well were a blondish gray. -_- I'm getting my money back!
Better than expected
Kat D from Pennsylvania
Beautiful color.. exactly what i wanted and covered every gray. Hair also feels healthy.
I am never without this product!
Jana D from Milford, TX
I color my own hair, the kit gives excellent directions and looks perfect every time!