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e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
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Highlights
Summary
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2611150
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, PEG-100 Stearate, Phenoxyethanol, Nylon-12, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Sodium Benzoate, Silica, Tocopherol. May Contain: Black Iron Oxide (CI 77499), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
Most Helpful Critical Review
Basic and does the job.
I have very hooded eyes with fairly decent lashes. Big wands are a no-go for me. I wanted to try this because of the price and the wand. This applies fairly well, especially after it's been used a couple days. It's not too messy, and in between dry and wet. It layers OK. Not too much flaking, but I...
5009 results
My new fave
I've been a daily CoverGirl Clump Crusher girlie for ages but this is my new go-to! Doesn't clump, doesn't flake. Nice length and volume for everyday wear. Washes off easily with water.
Best mascara for sensitive eyes
Verified Reviewer
Reviewed at

I bought this mascara after having a bad reaction to another brand of mascara. This mascara because it is free from some harmful chemicals it did not irritate my eyes at all. Great color shade options too. I choose the brown color and it looks natural. I love how the brush separates the lashes without clumping. Im very picking about the brush when searching for a good mascara. The mascara is also easy to remove at night. It came off with a gentle wipe and mucellar water. It didn't have to run my eyes like other hard to remover macaras I've used before, even with eye makeup remover.
Great mascara!
This mascara works very well for me. I use it with Clinique primer, looks great and stays all day, no flaking! Very impressed with it and the price!
Keeps My Lashes Curled!
I have lost count of how many times I have rebought this mascara. This product is my holy grail!! I have super thin, light, straight lashes and this mascara is the ONLY one that does not weigh my lashes down after applying.
A close dupe for the other pink & black mascara...
Separates nicely, lifts and curls as advertised. It's even better after a quick lash curl. Not clumpy! Bush is a little hard, not as flexy as I'd like it to be and can feel like it's stabbing your eyelids but you get used to it if you're gentle. It gives my eyes a finished look whether I'm wearing a full face of makeup or not. It's not super black which I like as I'm transitioning to simpler makeup in my 40's. However, when I'm doing full glam, it still gets the job done.