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e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
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Highlights
Summary
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2611150
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, PEG-100 Stearate, Phenoxyethanol, Nylon-12, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Sodium Benzoate, Silica, Tocopherol. May Contain: Black Iron Oxide (CI 77499), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
Most Helpful Critical Review
Basic and does the job.
I have very hooded eyes with fairly decent lashes. Big wands are a no-go for me. I wanted to try this because of the price and the wand. This applies fairly well, especially after it's been used a couple days. It's not too messy, and in between dry and wet. It layers OK. Not too much flaking, but I...
5009 results
Any curl is gone within 15 minutes
This doesn't clump or flake and would be a nice mascara, but it makes my lashes fall immediately. I put it just before lipstick, and by the time I'd done my lips my lashes looked flatter and less there than they looked without. If you're eyes are easily irritated, this could be a good option, but I've used better mascaras at a lower price.
Curls Like No Other
Verified Buyer
Reviewed at

I've had this for a while and although I have others, I keep coming back to this one. The brush does an amazing job at actually curling and coating every single one of your lashes. I am regrowing my lashes currently (with castor oil) and I have some very small and thin lash hairs. This mascara makes curls, coats, elongates. You name it. It's particularly good at building several coats to make your lashes look thicker. So good, I had to take a picture and write a review.

So natural
I love this mascara. It looks outstanding. It goes on smoothly while so far not clumping. The wand separates my lashes nicely and I love the color. I wanted a mascara for working that enhanced my eyes but didnt out them on display.
Good for everyday
Verified Reviewer
Reviewed at

I got it in dark brown and it looks like I don't even have mascara on, but does make my lashes look nice and long!
Perfect
Verified Buyer
Reviewed at

This is my go to for my first coat. I have thin, sparse lashes, I always have… This grips every single tiny little lash from the base to the tips and gives me this amazing fan to work with. Typically, I use the extender mascara as a second coat and the beauty of this one is, that your lashes are soft all day. They don't get brittle and flaky and crispy. This is the perfect mascara.