Tab through the images or use the previous or next buttons to navigate each product image
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
Yay! You are earning rewards points on this purchase.
Highlights
Summary
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Deeper, more pigmented black shade
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2611149
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
What do you want to know about this product?
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1877 results
Great mascara!
This mascara works very well for me. I use it with Clinique primer, looks great and stays all day, no flaking! Very impressed with it and the price!
Keeps My Lashes Curled!
I have lost count of how many times I have rebought this mascara. This product is my holy grail!! I have super thin, light, straight lashes and this mascara is the ONLY one that does not weigh my lashes down after applying.
A close dupe for the other pink & black mascara...
Separates nicely, lifts and curls as advertised. It's even better after a quick lash curl. Not clumpy! Bush is a little hard, not as flexy as I'd like it to be and can feel like it's stabbing your eyelids but you get used to it if you're gentle. It gives my eyes a finished look whether I'm wearing a full face of makeup or not. It's not super black which I like as I'm transitioning to simpler makeup in my 40's. However, when I'm doing full glam, it still gets the job done.
Can't believe it
I can't believe how good this product is, i have a problem w mascaras either not being voluminous enough or smearing under my eyes but this product delivers in both categories, it lengthens too!!
Dries out so fast!
Before I even finish the first swipe it's already dried out on my eyelashes. It's impossible to build because it dries so fast. Zero lengthening power, too. It doesn't clump which is nice I guess, but the cons make this unusable.